As the representative of the next-generation display technology, OLED TV is expected to move toward lower prices as the panel yield rate increases and domestic color TV manufacturers participate in the promotion.
The reporter was informed that Skyworth pre-sales 55-inch OLED TVs this year, and pre-sales 65-inch OLED TVs in the fourth quarter, making it the first domestic enterprise to mass-produce OLED TVs.
Although OLED TVs are recognized as the next generation of television, the high price has always been the biggest obstacle to their popularity. Previously, LG and Samsung had launched 55-inch OLED TVs for $10,000, which is six times the size of 4K TVs. Skyworth's upcoming pre-saled curved OLED TV uses LG Display's OLED panel, which is priced at 29,999 yuan for 55-inch.
It is understood that the "expensive" cost of OLED TVs is mainly affected by the yield, and the current yield is gradually increasing. Liu Tangzhi, president of Skyworth Group's color TV business unit, said that compared with last year's 30% yield, the improvement in yield of OLED panels exceeded expectations. The feedback from panel makers is that OLED yield has reached 60%-70%. It will reach 80% next year.
The reporter was informed that Skyworth pre-sales 55-inch OLED TVs this year, and pre-sales 65-inch OLED TVs in the fourth quarter, making it the first domestic enterprise to mass-produce OLED TVs.
Although OLED TVs are recognized as the next generation of television, the high price has always been the biggest obstacle to their popularity. Previously, LG and Samsung had launched 55-inch OLED TVs for $10,000, which is six times the size of 4K TVs. Skyworth's upcoming pre-saled curved OLED TV uses LG Display's OLED panel, which is priced at 29,999 yuan for 55-inch.
It is understood that the "expensive" cost of OLED TVs is mainly affected by the yield, and the current yield is gradually increasing. Liu Tangzhi, president of Skyworth Group's color TV business unit, said that compared with last year's 30% yield, the improvement in yield of OLED panels exceeded expectations. The feedback from panel makers is that OLED yield has reached 60%-70%. It will reach 80% next year.
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