To put it bluntly, the auto market started to turn cold when the auto purchase restriction was launched in 2013. Last year, there was even a sharp slowdown in growth. As a member of this market, Dongfeng Peugeot has been able to accurately understand industry trends as early as three years ago, and has formulated the “Blue Planâ€, which aims to comprehensively adopt three dimensions of product, technology and user experience. Upgrade to achieve the goal of doubling sales in 2015.
In the view of the industry at the time, the proposed sales target of 400,000 was simply a fantasy. In the past three years, Dongfeng Peugeot not only completed this goal, but also won the victory in 2016, which was released on April 8. The new brand plan "rises blue up" and announces a new plan for the next five years to the whole world.
Product up - product layout is more complete, existing products are fully upgraded
Today's new generation of consumer groups is already after 85 or even 90. Compared with the mainstream car consumers in the past, they have more open and diversified values, paying attention to actual functional needs, but also need to express themselves and show their taste. Therefore, in the past three years, Dongfeng Peugeot has spared no effort to create a product layout, completed the launch of six models in three years, and comprehensively covered the three hot markets of mid-to-high-end models, SUVs and entry-level models. In the next five years, Dongfeng Peugeot will launch 18 new models one after another, further improve product layout, and promote product upgrades and product quality.
In the past 2015, Dongfeng Peugeot introduced two heavyweight products, 408 and 508. In just one year, 408 relied on the extraordinary strength of “not only leadingâ€, and sales exceeded 100,000 in one fell swoop. The strong products helped Dongfeng Peugeot to achieve a breakthrough in 2015. Dongfeng Peugeot will also win the battle and set 2016 as the “Brand Year of the Yearâ€. During the year, Dongfeng Peugeot will focus on the “3+3†key product plan and launch three new cars and three modified cars.
I believe that in the near future, we will see Dongfeng Peugeot to bring us a higher and more comprehensive product line. Not only that, but in the next five years, we may still have the opportunity to see Peugeot vigorously expand into new energy fields.
It can be seen that from 2016, we will see Dongfeng Peugeot bring us a higher and more comprehensive product line.
Technology is up - ADAS technology leads, pointing to driverless
Today's automakers are embarrassed to advertise without advanced technology and smart security equipment. Dongfeng Peugeot has applied a series of advanced technologies including “T+STTâ€, “Blue-i Car Interconnect System†and “Auto Parking†in the process of continuously matching the mainstream competitors and showing the leading edge. Configuration.
At the launch of the “Ling Blue Up†brand plan, the most gratifying message we got was that some of the new models launched by Dongfeng Peugeot in 2016 will be equipped with the ADAS Intelligent Driving Assistance System.
The purest embodiment of ADAS technology is driverless. Because it can be applied by a large number of sensors, and the cooperation of cameras, radar and other technologies, the car can have the ability of environment perception and decision control like human beings, can automatically analyze whether the vehicle is in a safe state, assist, supplement or even replace the driver. Complex control of the vehicle. In the future, the vehicle will be able to drive to the destination autonomously according to people's wishes, and realize intelligent information exchange between people, vehicles and roads, and finally realize unmanned driving.
For now, the existence of ADAS is to make the driving experience of the vehicle easier, more relaxed, more comfortable, and more importantly, safer!
The maturity of ADAS will surely bring the automotive industry to an intelligent revolution, changing the pattern of automotive products and the automotive industry. In this process, Dongfeng Peugeot has undoubtedly become one of the pioneers.
Experience up – swear to be the most familiar car brand
2015 is the last year of Dongfeng Peugeot's “Blue Plan†and is defined as “User Experience Yearâ€. During the year, Dongfeng Peugeot focused on the core proposition of “experience†and carried out a series of activities at the three levels of brand, product and service, attracting a large number of loyal fans.
In this “Luxury Up†brand plan, the experience is still a very important part. The following four points are written into the plan for the next five years:
1. Shorter service radius: Dongfeng Peugeot will build more chain fast repair shops.
2. More diversified service mode: Building a blue care and mobile service station, providing on-site service with one-click calling.
3. More efficient communication method: communicate with the owner through the Tmall after-sales flagship store and the Lion Friendship App.
4. All-weather convenient service process: appointment maintenance, consultation complaints, timely rescue, car consultation, car purchase service, network point inquiry all-weather support.
In addition, a series of experience activities such as “motion and senseâ€, Peugeot Avenue and Lion Powder Project will continue to present more attractive Dongfeng Peugeot to consumers.
From the various activities of Dongfeng Peugeot in the past few years and the experience actions to be carried out this year, Dongfeng Peugeot has upgraded its products and technologies, and has precise control over the user experience to continuously improve its service quality. This is one of the important reasons why Dongfeng Peugeot can have a place in today's fierce competition in the auto market.
Looking back over the past three years, the “Blue Plan†has achieved good results, making Dongfeng Peugeot occupy an increasingly important position in the Chinese auto market. Today, the changes in the automotive market are also driving the change of Dongfeng Peugeot. It is not difficult to see that Dongfeng Peugeot not only understands its own advantages, but also has a clear understanding of the market dynamics, and it will be more stable in the next five years.
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