General Administration of Bureau of Emergency Notices Corrects All Smart Devices Affected by Internet TV Affected

On July 8, the General Administration of Press, Publication, Radio, Film and Television sent an emergency notice to the seven licensees on July 7, requesting them to rectify the existing non-compliance of Internet TV. In the description of this emergency notice, the wording was severe and it was expressed that the licensee must complete the rectification of the above requirements by July 8th. "If it is not rectified on schedule, cancel the right of broadcast control."

The clean-up involved mainly the following violations: In the models released after the beginning of 2015, the USB port can still be used to install applications; there are still browsers that can access the Internet in the system; through the application store or other means Push the application of converged application software, video website client, and radio application software; through the application store or other means, push the remote control application that can remotely play video through the mobile phone indirectly. Analysts pointed out that if the news is true, all smart devices on the market will be affected: All Internet TV boxes and smart TVs will bear the brunt of them. Smartphones, etc., will also be implicated because they can directly put video and remote TVs (Smart Phones can no longer TV is running video, but if the video game console industry just started, if it has a built-in video platform, it must be irreversible. However, netizens also came up with a solution: “I’ll build a video of a flat-panel cell phone with a high-definition projector” and “use HDMI cable or other methods to connect a computer to a TV and return to the cable age”. “It’s not working. High-definition screens, like TVs, are not attractive anymore.


Judging from the trend, Radio and TV's management of Internet TV is getting more and more detailed. In 2011, the former General Office of the State Administration of Radio, Film, and Television released the “Requirements for the Operation and Management of an Internet TV Licensing Authority”, which is known as the No. 181 Document, which regulates the business, content and operation of Internet TV. "The Internet TV integration platform can only choose to connect to legal content service platforms set up by the Internet TV content service agencies approved by the SARFT. Before providing access services, the Internet TV integration agencies should review the legality of the Internet TV content service platforms; The TV integration platform cannot link with websites set up on the public Internet, and cannot directly provide content on the public Internet to users; the content of programs broadcast on the Internet TV content service platform should be linked to television stations in terms of censorship standards, standards and management requirements. The programs that are broadcast are the same and should have a TV broadcast of copyright." The seven broadcasting and broadcasting platforms approved by Radio and Television are all state-owned broadcast and television broadcasters, including China Internet TV, Best Connect, Hua Digital Media, Hunan Broadcasting, Southern Media, China International Radio, and China National Radio. If the Internet wants to integrate television, it must cooperate with the above seven companies. Non-cooperation is illegal and illegal. Intensified by repeated orders, in 2014, all boxes and smart TVs on the market began shutting down TV content broadcast services. Manufacturers began to cooperate with only seven broadcast control platforms.

In this way, radio and television only need to manage seven broadcast control platforms, and management effectiveness can cover the entire Internet television industry. According to sources, in July last year, Radio and Television pointed out that "Internet TV must first manage the seven licensees. Which one does not follow the requirements of the General Administration of Administration to recover the licenses, not to deal with them properly. If all seven of them violate the rules, they will suspend the Internet. TV business.” The rectification on July 8 this year is a further refinement of the above policy. From a management point of view, Internet TV is still a form of broadcast television. Radio and television are still very authoritative public opinion. "Controllable and safe broadcast" is still the basic requirement for the operation of broadcasting and television systems, even after the realization of "Internet +".

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