Nowadays, China's washing machine industry has changed from an incremental market to a stock market, and the increasing consumer demand of users has become a key factor driving the development trend of the industry. Words such as intelligence, health and large capacity frequently appear in the product function points of each washing machine brand, while Haier washing machine “cuts another way†and cuts in from the “quiet wash†market segment, taking the lead in advocating “changing belts and selecting direct drivesâ€. In the industry, a new wave of direct-drive inverter technology has been launched.
On November 25th, Qingdao Taitung Pedestrian Street, the first event of Haier Washing Machine Thanksgiving Month "Change Belts and Direct Drives" was opened. Change the belt, that is, from December 1st to 31st, Haier washing machine will replace the old belt for the reserved users free of charge; choose direct drive, that is, purchase the designated model of Haier direct-drive washing machine during the event, the maximum price can be 10% direct drive subsidy.
At the event site, the user's home used a three-year belt motor washing machine to move to the scene. After replacing the new belt, the noise was obviously weakened. At the same time, the Haier direct-drive washing machine was started, and the noise was basically inaudible. Two relative ratios, how the mute effect, high judgment. The industry believes that the Haier washing machine has a simple form of activity, but it is deeply intentional. It aims to replace the belt motor with a direct drive motor, leading the development trend of the direct drive frequency conversion technology in the whole industry.
Belt motors have been used in the washing machine industry for a long time, but the drawbacks are obvious. Many users report that the noise of the newly purchased belt motor washing machine is relatively small, but the noise and vibration are more and more obvious after using for a period of time. It can be seen from the belt exhibition of the Taitung activity that the longer the belt is used, the more severe the aging, not only the length is significantly increased, but also the crack is obvious. After comparing the belt with the new belt for 10 years, the length of the belt is about 4 cm longer. The aging of the elongated belt washing noise and vibration is more and more obvious, the transmission efficiency is also greatly reduced, and the washing efficiency is lowered. Regular replacement of new belts is an effective way to alleviate noise. It usually needs to be replaced after 3 years of use, but the physical properties of the belts are aging, which determines that the treatment is not a cure.
In the case of industry enterprises trying to improve the belt motor technology and solve the noise problem, Haier washing machine has carried out subversive innovation, original direct drive frequency conversion technology, completely breaking the shackles of belt motor, opening a new door for the washing machine industry. Different from the belt motor, the direct drive variable frequency motor cancels the belt drive, the motor rotates one turn, the inner cylinder rotates one turn, there is no energy loss, and the washing ratio is higher.
It is also worth noting that the motor is the most essential component for the washing machine, which is like the importance of the heart to human beings. Innovative motor technology means that more than 90% of the components, such as the box, the inner cylinder and the balance shock absorber, must be remanufactured. Haier is equivalent to “recreating a washing machineâ€.
Haier washing machine research and development personnel said that Haier will introduce direct drive technology into the whole category in the future, in order to achieve comprehensive innovation of the entire washing machine product. Haier washing machine with direct drive technology as its core is bringing its own professional care model to the market, but in fact, this is not the first time that Haier's original technology has achieved its lead. From the pioneering no-clean washing machine to relying on direct drive technology to subvert the industry, and then to build a "smart wash" platform, Haier washing machine has always led the industry development trend in the field of original technology.
Scientific research strength is the undisputed development driver of the enterprise. No matter in which era, the enterprise has the leading edge of science and technology, and it has one of the key factors to gain a foothold in the market. Haier washing machine accurately grasps the needs of users, and uses high-end products equipped with innovative technology and reflects user value to meet the ever-increasing consumer demand of current users, and is deeply recognized by consumers. At present, Haier direct-drive washing machine has entered the global 10 million user families, inciting 40 billion market value, direct drive motor has undoubtedly become an unstoppable industry development trend.
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