July China Superbook Market Analysis Report

In July 2013, each super-pole manufacturer launched its new products, among which the most concerned is HP's first 13-inch pluggable notebook + tablet application product, the Split x2, with a touch-deformed body. It has been fully reflected, and this month, the ultrabook market has also undergone new changes.

Report points

• Brand focus: The top three brands still occupy the leading position of brand awareness, and Hewlett-Packard and Asus are ranked interchangeably.

• Product Focus: ASUS VivoBook S400EI3317CA continues to be the champion of the reelection product list, and the high-end price products are concerned.

• Product type: The degree of attention in the touch-deformation model continues to rise, and the degree of attention in the commercial ultrabook has remained stable.

• Price structure: The price segment of 4000-5999 yuan is still the product most concerned by the users, and the ultra-high end price products account for the concentration.

• Graphics structure: The ultra-polarity of the core graphics card has taken a dominant position, and the super-graphics of the discrete graphics card has increased.

• Hard disk structure: The ultra-polarity of the 128GB solid-state hard disk is the most concern, and the solid-state hard disk (including the hybrid hard disk) products has received over 80% attention.

• Processor Architecture: IVB architecture processors still dominate the mainstream market, with the ultra-polarity of the Intel Core i5 3317U being the highest.

• Screen size structure: The 14-inch ultrabook is still the most popular product, and the ultra-polarity below 11.6 inches has increased.

• Product weight: 2kg or less Ultrabooks occupy the mainstream market, and ultra-poles with a weight of 1.5-1.8kg are most concerned by users.

First, the brand attention pattern • Lenovo Qilian brand focus on the championship, HP, Asustek fierce competition

In the ultra-polebook market in July, Lenovo (including Thinkpad) relied on the brand to focus on the championship, while HP and Asus, which were runners-up and runners-up, were more intensely contested. The difference in attention was only 0.1%. Overall, more than 90% of the attention focused on the top ten brands, Lenovo, Hewlett-Packard, Asus occupy the dominant position of brand awareness.

• Lenovo’s attention has remained stable, and HP’s brand awareness has increased

Compared with June, this month's ultra-pole brand changes in the pattern of concern, the top ten in addition to Lenovo, Haier ranking remained unchanged, other brands have changed. From the perspective of changes in the focus ratio, due to the comprehensive listing of HP's new Split x2, the degree of concern rose by 1.4% from June, and its ranking rose to second place, while Asustek’s attention decreased by 3.4% from June. In addition, Dell, Sony, Samsung's attention has increased compared to June, and its ranking has also improved to varying degrees.

Second, the product focus on the pattern (a) product focus on the pattern • The top three products concerned about the proportion of lead

In July, the ultrabook market, the Asus VivoBook S400EI3317CA continues to win the championship with its high cost performance, and the market price is 4,500 yuan. The proportion of lead in the top three products is obvious, and the proportion of other products concerned is less than 3%.

• Lenovo's three products are among the top five
From the product brand, ten products come from Lenovo (including ThinkPad), Asus, Hewlett-Packard, Microsoft, Sony, Dell, Acer seven brands. Among them, Lenovo (including ThinkPad) has three seats and is among the top five, and its product quantity has obvious advantages.

• High-end price products are concerned

Judging from the market price of the ten products, the average price of the ten products is 5,788 yuan and the unit price is more than 4,500 yuan. It can be seen that the high-end price products in the ultra-pole market are highly concerned.

• Ultrabooks with Core i5 three generation processors

Ten products are all equipped with Core i series processors, including seven Core i5 series products, reflecting the unique advantages of the Intel Core i series processors in the ultrabook market.

(B) Product Features 1, Product Types • Touch This Attention Continues to Grow

In the ultrabook market in July, with the arrival of new products, the degree of attention in the touch book and the distortion book has increased from June. Touchbook is the soul of the ultrabook, and the degree of attention rose from 40.7% in June to 44.3% in the month. The degree of commercial focus remained stable and fell slightly by 0.9% this month.

2, price structure • 4000-5999 yuan price segment ultra pole this most attention
From the product price point of view, the ultra-pole price segment of 4000-5999 yuan is still the product most concerned by the users, and its degree of attention has dropped slightly by 0.1% from June. This month, 6000-7999 yuan and 8000-11999 yuan price segment ultra pole attention has increased compared to June, 6000- 7999 yuan price segment super pole this attention is 30.0%, compared with June rose 3%.

• In the high-end price ultra-pole This product is more concentrated

From the perspective of the proportion of products in different price segments, the ultra-polar products in the price segments of 4000-5999 yuan, 6000-7999 yuan, and 8000-11999 yuan each account for over 25% of the total. 10.3% or less. It can be seen that each super pole manufacturer has higher input in the three price segments.

3, graphics card structure • Super graphics card super pole attention

July ultra-pole market, the core graphics card as the mainstream graphics card in the ultra-pole market, its product attention has dominated. This month, the degree of attention of the ultra-graphics supercard has risen, which is 2.9% higher than that in June, while the super-polarity of the dual-graphics card has decreased by 4.5% from June.

4, hard disk structure • 128GB SSD ultra pole this most attention

Judging from the hard disk capacity of Ultrabooks, the ultra-polarity of 128GB solid-state drives was the highest in July, and the 24GB+500GB and 32GB+500GB hard drives were the second and third runner-up.

From the point of view of the type of hard disk, the focus of super-polarity using solid-state hard disks and hybrid hard disks is relatively concentrated, and its degree of attention has accumulated over 80%, reflecting that such ultra-high-polarity hard disks are favored by users.

5. Processor Architecture • IVB architecture processors still dominate the mainstream market

Although Intel released its new architecture Haswell processor, but IVB architecture processor still occupy the mainstream market. In July, the IVB architecture processor Ultrabooks swept the top five of the attention list. Among them, the Intel Ultra i5 3317U's Ultrabook has the highest degree of attention.

6, screen size structure • Ultra-polarity of attention below 11.6 inches

14-inch is the most popular screen size in the domestic notebook computer market. In July, the ultrabook of this size was also the most popular product, but the degree of attention decreased by 5.4% compared with June. The ultrabook of 11.6 inches or less has attracted more and more attention from users due to its lightweight and portable advantages. Its product attention this month rose by 8.1% from June.

7, product weight • 1.5-1.8kg super pole the highest degree of concern

Lightweight and portable is a major feature of Ultrabook itself, and weight is an important factor in measuring its portability. July ultra-pole market, 2kg following ultra-polarity of the user attention over 90%, of which 1.5-1.8kg ultra-polarity of the highest degree of concern, close to 40%, the weight of ultra-pole this is mostly 12.5-14 inch products, you can Basically meet the user's travel needs.