On October 30th, the Mango TV2016 branding conference was held at the Beijing China Film Director's Center. In the conference with the theme of "full-screen acceleration," Mango TV released its 2016 strategic plan.
Mango TV is committed to the all-round interconnection of content + product + user + interaction to realize the new development of Internet video from single-on-demand viewing to multi-dimensional content, multi-dimensional interaction, diverse experiences, and product integration.
Mango TV opens video ecology 2.0
Mango TV's new CTO Huang Dong said at the conference that during the video 1.0 era, content, products, and interactions often coexisted side by side. The user's interest in their own video content can only be a pure content audience. The 1.0 video mode cannot satisfy users. Produce deeper interactive needs. Huang Dong proposed a new concept of constructing video ecology 2.0. Mango TV will not only be used as a porter for TV content, but also all content, product, user, and interaction should be interconnected and interconnected, and video content and video front-end products should be interactively integrated. , To become a new "product", in this process, the user is not only a video clicker, viewer, or a participant in the network interaction, but also the producer and director of the video content. The 2.0 era makes video not only "good looking" but also more "fun".
For example, Mango TV’s full-time panoramic reality show “Perfect Vacation†achieved disruptive innovations in broadcast mode and interactive mode through barrage, comments, voting, and 818 live broadcast interactions. In a sense, it was the user, The player and the director jointly "manufactured" this program. This is where the wonderful video 2.0 era lies.
Development of smart hardware, measured in January 2016
In this conference, the display of various partners on the Mango TV ecological chain including smart boxes, smart video cameras, smart TVs, etc. has been demonstrated, especially for the current television products, Huang Dong said that there are choices to worry about, One ticket to the product manager's free egg hurts there. The remote control should have only four buttons, all of which are imposed by the product manager. In the smart TV era, the remote control is simple and the operation is complicated.
Huang Dong stated that Mango TV is the only video ecology enterprise in China that integrates high-quality content, broadcast control platforms, smart TVs, and boxes, and has made many thoughts on smart TVs and decided to develop a new intelligent hardware product. It is expected that the closed beta will begin on January 11 next year.
From Huang Dong's words, I really read that Mango TV is trying to force smart TVs. As to whether mango's own smart hardware is a smart TV product, we will wait and see in January next year.
Mango TV is committed to the all-round interconnection of content + product + user + interaction to realize the new development of Internet video from single-on-demand viewing to multi-dimensional content, multi-dimensional interaction, diverse experiences, and product integration.
Mango TV opens video ecology 2.0
Mango TV's new CTO Huang Dong said at the conference that during the video 1.0 era, content, products, and interactions often coexisted side by side. The user's interest in their own video content can only be a pure content audience. The 1.0 video mode cannot satisfy users. Produce deeper interactive needs. Huang Dong proposed a new concept of constructing video ecology 2.0. Mango TV will not only be used as a porter for TV content, but also all content, product, user, and interaction should be interconnected and interconnected, and video content and video front-end products should be interactively integrated. , To become a new "product", in this process, the user is not only a video clicker, viewer, or a participant in the network interaction, but also the producer and director of the video content. The 2.0 era makes video not only "good looking" but also more "fun".
For example, Mango TV’s full-time panoramic reality show “Perfect Vacation†achieved disruptive innovations in broadcast mode and interactive mode through barrage, comments, voting, and 818 live broadcast interactions. In a sense, it was the user, The player and the director jointly "manufactured" this program. This is where the wonderful video 2.0 era lies.
Development of smart hardware, measured in January 2016
In this conference, the display of various partners on the Mango TV ecological chain including smart boxes, smart video cameras, smart TVs, etc. has been demonstrated, especially for the current television products, Huang Dong said that there are choices to worry about, One ticket to the product manager's free egg hurts there. The remote control should have only four buttons, all of which are imposed by the product manager. In the smart TV era, the remote control is simple and the operation is complicated.
Huang Dong stated that Mango TV is the only video ecology enterprise in China that integrates high-quality content, broadcast control platforms, smart TVs, and boxes, and has made many thoughts on smart TVs and decided to develop a new intelligent hardware product. It is expected that the closed beta will begin on January 11 next year.
From Huang Dong's words, I really read that Mango TV is trying to force smart TVs. As to whether mango's own smart hardware is a smart TV product, we will wait and see in January next year.
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