Recently, the General Administration of Customs announced the export-related data of household appliances in the first half of 2018. In the first half of this year, my country’s exports of household appliances (including fans, air conditioners, refrigerators, DVD players, washing machines, microwave ovens, color TVs, digital cameras, etc.) were 165.97 billion yuan, a year-on-year increase of 4.6%. Among them, in June Exports were 27.03 billion yuan, down 3.7% year-on-year.
The export scale fluctuated and the growth rate fluctuated and fell backIn May 2017, after my country's monthly export value of household appliances hit a record high of 30.69 billion yuan, it fluctuated slightly and fell back to 24.07 billion yuan in October. Since then, the monthly export value fluctuated around 25 billion yuan.
Since the beginning of this year, my country’s monthly export value of household appliances has fluctuated at a high level. The export scale began to expand in March and reached 30 billion yuan again in April, which was 30.45 billion yuan, a year-on-year increase of 7.1% and a month-on-month increase of 10.2%. June continued the slight decline in May, with a month-on-month drop of 8.2%.
The European and American markets keep growing, and exports to some Middle Eastern countries have dropped significantlyIn the first half of the year, my country exported 38.19 billion yuan of home appliances to the United States, a year-on-year increase of 4.9%, accounting for 23%; exports to the EU were 25.75 billion yuan, a year-on-year increase of 7.9%; exports to Japan were 14.92 billion yuan, a year-on-year decrease of 10%; exports to ASEAN were 10.18 billion yuan Yuan, an increase of 6.9% year-on-year. In addition, exports to Hong Kong, India, Mexico, and South Korea all showed double-digit growth. During the same period, against Saudi Arabia and Iran fell by 25.2% and 16.9% respectively.
The largest export scale of air-conditioning, the fastest growth rate of digital camerasIn the first half of the year, my country exported 49.13 billion yuan of air conditioners, a year-on-year increase of 5.8%, accounting for 29.6%, the largest export scale; digital cameras were 9.34 billion yuan, a year-on-year increase of 29.2%, the fastest growth rate; DVD players were 3.29 billion yuan, a year-on-year decrease of 34.4 %, the deepest decline.
Driven by emerging markets and industrial competitive advantages are the main reasons for export growthAccording to the analysis of the General Administration of Customs, my country's home appliance companies continue to expand into emerging markets, adding impetus to export growth. In recent years, my country's home appliance companies have continued to accelerate their pace of going global, and positive progress has been made in diversifying the export market. According to customs data, in the first half of the year, my country exported 15.88 billion yuan of home appliances to Latin America, a year-on-year increase of 15.5%, and exports to Africa were 9.12 billion yuan, a year-on-year increase of 10.5%; exports to South Asia and Central and Eastern Europe along the “Belt and Road†increased by 10.2% respectively. And 20.2%, the growth rate of home appliance exports to the above regions was significantly faster than the overall growth rate, becoming an important driving force.
my country's home appliance industry has obvious competitive advantages, laying the foundation for export growth. In recent years, the competitiveness of my country's home appliances in the global market has continued to improve. By 2017, more than half of the world's household appliances were made in China, and some small home appliances accounted for more than 90%. Leading domestic appliance companies such as Haier, Midea, Galanz, etc. have increased their R&D investment and rapidly improved brand competitiveness through product structure upgrades. For example, Midea has become a supplier of air-conditioning equipment for the World Cup in Russia; Haier is the home appliance company with the most overseas invention patents in my country; Galanz has achieved complete independent research and development and manufacturing from core components to complete machines. The competitiveness of my country's home appliance products has continued to increase, which has become a solid foundation for the continued growth of exports.
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