In the field of LCD TVs, the most popular display technology at present is quantum dot (QD-LCD) technology and solid color technology. Both are color-improving means of liquid crystal display technology that is in service. Last year, the Quantum Dots technology of the fire was still the most widely used liquid crystal color-enhancing technology in the color gamut. 110% NTSC color gamut ended the gamut chase in the liquid crystal field.
While the industry believes that quantum dots will become the end technology of the liquid crystal field, this year's solid color technology has appeared in front of the public and has proposed a new direction of improvement for LCD panels - color purity. Pure color technology is also called Nano Color. For the pain points of the color deviation caused by the non-self-luminous of the liquid crystal panel, a layer of light nano material is added to the structure of the liquid crystal panel to filter and purify the three primary colors of light to present the most realistic display. Screen. Coupled with its advantage in the viewing angle, it is called the "LCD TV closest to OLED."
The industry believes that the emergence of solid color technology has opened up a new direction for LCD development, but also reactivated the development of LCD TVs, extending the life cycle of LCD TVs. At present, LG, Skyworth, LeTV, Changhong, Konka and other manufacturers have already invested in solid-color camps. Their development speed has to be seen by the Quantum camp and they are regarded as the most competitive opponents in the liquid crystal field.
In actual publicity, Quantum Dots (QD-LCD) are often given the title of QLED, and they are molded into next-generation display technologies to be publicized and provoked, causing conceptual confusion. In fact, QD-LCD photoinduced quantum dot technology has absolute advantages in color gamut compared with traditional liquid crystals, but it only adds a layer of quantum dot film on the original LCD panel structure, and does not change the display mode. Luminous QLED electro quantum dot technology is fundamentally different.
Although the quantum dot QLED technology has been implemented in the laboratory, the industry believes that it takes ten years to reach commercial maturity. However, it is currently recognized that the self-luminous OLEDs of the next generation display technology have been rapidly improved, and with the price cuts landing in the high-end mainstream TV market, the speed of adoption of the LCDs of the previous generation is not the same. Its superior display effect on the screen poses a threat to the LCD panel. At the same time, the strong development speed will further squeeze the QLED's future living space.
It is reported that OLED not only launches attacks on the mainstream market through price cuts, but its types are also constantly diverging. This year, both LG and Skyworth have successively launched OLED wallpaper TVs, further changing the form of the TVs so that they can fit on the walls like wallpapers. This also means that OLED is going even further towards the future of flexible TVs, and the form and function of TVs may be further expanded.
Although OLEDs have landed in the high-end mainstream market, they are seen as the leaders of high-end TVs and the benchmarks of picture display technology. But at the price closer to the masses, the struggle between quantum dots and solid colors will become the focus of this year's LCD TV color battle. The discussion about color purity brought by pure color will also be carried out in the industry.
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