OLED TV is still a baby on the market, consumer detonation has not seen the direction!

We know that the price war has always been a criticism of the color TV market. In the face of increasingly competitive market conditions, the only way for very colorful electric companies to engage in promotional activities is to reduce prices, and TV price wars have also intensified. In particular, domestic brand television is the most obvious. Appliance makers have fallen into unprofitable circumstances.
So some home appliance manufacturers in the market segment to find cake, so aimed at the OLED TV, some manufacturers believe that OLED TV is the blue ocean of the television industry, profitable, on behalf of a joint venture TV brand LG, domestic TV brand Skyworth. In the past, Skyworth TV with low price hit the market, and through continuous efforts, it occupied a wall in the TV industry. Today, in order to escape the predicament of low prices and take the lead, OLED TVs are targeted, and it is firmly believed that OLED TVs will gradually replace LCD TVs in the future.
However, the author believes that OLED TVs are still in the infancy of the market, and the detonation for mass consumers faces multiple challenges. The terminal outbreak may be 3-5 years or longer.
From the perspective of consumers, OLED TVs currently target the high-end market. The overall price is high, but it does not allow consumers to clearly feel the high-end experience brought by high prices, but simply emphasizes that the OLED picture quality is more beautiful. Obviously, the user's interest is not enough.
Some consumers are very straightforward: Now LCD TVs are equally good in quality, and they are still cheap. Why do they have to pay for high-priced OLED TVs? Isn't it better to spend money in the visible place? Therefore, at present, OLED TVs need to rapidly win over the hearts of consumers to set off the market, and the conditions are far from mature.
From the point of view of OLED business, OLED TV business distribution rate is low, customers see goods and goods less. Domestically produced TV brands headed by Skyworth are trying hard to promote OLED TVs every day, but with little thunder and rain, bosses of general home appliance dealers rarely prepare goods for OLED TVs. They are mainly worried about the sales problems and the risk of unsalable goods depreciation. Although some businesses want to push OLED TVs at the terminal to make higher profits, they have little effect. Some consumers are also interested in the product. When they see the price, they immediately turn around.
It can be said that OLED TV in the first-line market terminal landing link, and did not meet the manufacturer's expectations, in addition to a few OLED TV sample chain stores, most home appliance business does not attach importance to OLED TV, so the terminal display problems make OLED TV "piao In the air, the market detonation is even less talked about.
From the perspective of OLED manufacturers, positioning OLED TVs in the high-end TV market, due to higher prices, it is difficult to open the consumer market. Many times, OLED TVs wishfully engage in large-scale promotional activities, but sales are always so pitiful. Therefore, if OLED TVs want to fully detonate the market, they must infiltrate the low-end market, which requires the reduction of production costs.
However, at present, if OLED TVs are to reach the level of parity with LCD products, it is still necessary to reduce the manufacturing cost of television by at least 75%. This is a big problem. Moreover, OLED panels have not yet reached a mature supply period, making OLED TVs unable to enter the mass production period. Therefore, OLED TVs are now faced with the situation of “say good or bad”. Manufacturers unilaterally want to detonate the market. Undoubtedly, “the bamboo basket is empty”.
The market detonation of a new product needs to meet various conditions: firstly, the technology is mature and the product quality is reliable; secondly, the price must be able to meet the consumers' psychological expectations; and the product can represent the future development trend and win business and users. Recognition; In addition, the market atmosphere of the product is good, and all major manufacturers attach importance to and develop this product.
As far as the current situation is concerned, OLED TVs obviously do not meet these conditions. It can be said that OLED TVs are still in their infancy. When they detonate, they must all look at the time.

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