Reasons why LeTV gave you 75,000 pay orders

On August 2nd, 2014, the highly anticipated concert of Wang Feng's “Peakstorm” concert was performed at the Beijing Bird's Nest Stadium. LeTV Music teamed up with the team of Wang Feng to create the new commercial broadcast model for online and offline payment at the same time. As of 24:00 on August 4th, the broadcast was over and more than 75,000 live tickets were purchased. The initial test of the Chopper has undoubtedly achieved great success in subverting the industry.

In China, the habit of cultivating users for content consumption has always been a difficult task. Many traditional users believe that they pay for cable TV, broadband, and traffic fees every month. Why do they have to pay for the specifics of the Internet environment that they are open to? content?

The answer is actually very simple: because you want to see it, and you want to see the contents of the original fee!

What is the focus of paying users?

According to the survey of core appeals to potential paying users, 47.3% of users feel that they can preemptively watch the newly released blockbuster, which is the biggest demand for online payment; meanwhile, 30.5% of people are willing to pay for concerts and concerts; 24.9% The users indicated that they could accept sports events; while the live streaming of the global variety shows and the simultaneous broadcast of the Gulf Animation accounted for 24.6% and 17.9% respectively.

What really touches users and eventually makes purchases are those good resources that would otherwise need to spend money. It's like there are no free movie tickets in the world, no matter how hard you die, how irony you can't even buy a ticket before you can enter the concert. Watching a football game... The feeling of being in person at the scene is certainly beyond comparison, but if you really calm down and measure the multiple costs of time, distance, and full experience, it’s worthwhile to It has become a topic worthy of discussion.

TV shows, self-produced programs, and domestic variety shows that these traditional items appear to have been labeled “free” from the date of their birth, so if you use this to talk about money with your users, it will completely change the user’s behavior. Too hurt feelings! For preemptive viewing of big movies, live concerts and sporting events, online pay-per-view viewing only optimizes the way users watch. Such people themselves are willing and accustomed to paying for their favorite performances, and what we do is only for them. Provide a more value, more comfortable, more cost-effective solution; spend less money, the experience did not change or even better, then there is no reason to try it?

Paying live concert victory

While everyone is still exploring whether or not to pay for Internet content, in fact, a considerable number of people have begun to accept this new mode of operation. Just like the full success of Wang Feng’s online live-paying concert, as the first person to eat crabs in the online pay concert broadcast model, Wang Feng and LeTV music are under great pressure. How to pay, how much is the standard? What attracts users... In the absence of any previous guidance, every step forward is a good move. It is a bad move to take a good move. However, it is relying on Wang Feng's “Music of a Musical” industry influence and appeal, as well as music as a complete ecosystem, with more than 20 full 4K shooting several clear presentation, Dolby 5.1 surround sound full range of surround sound Parcel, Beyoncé and Ladygaga's masterpieces of masterpieces designed by the United States, synchronizing the implementation of powerful live broadcast technology that integrates filming art and technology, and groundbreaking live broadcasting at the PC, mobile, and LeTV as music. With its professional shooting production team and excellent hardware and technology, enough additional value for the content makes the accidental success of the paid concert broadcast more reasonable.

Paying for good content has just begun

The success of Wang Feng and Le Music's super live broadcast of “Peak Storm” undoubtedly has milestone significance for the opening of the payment model in the Internet era. In the future, more companies will certainly try this new profit model. How to attract potential paying users and successfully retain users who are willing to pay, in addition to content should be attractive enough, we must learn to seize this group of people on the experience of itching.

A group of data surveys show that high-definition video downloads, high-quality sound quality experiences, and viewing of high-definition videos on large-screen smart TVs have become the most concerned experience requirements for potential paying users. Through LeTV's integrated vertical ecosystem, everything can be easily implemented. . LeTV hopes to provide music fans with an open and complete content platform, continuing LeTV's sufficient core resource advantages, relying on its unique multi-screen and 4K presentation formats, and LeTV's new consumer habits that help users turn content into payment. confidence.

Imagine the next day, LeTV's high-definition movies will be released in the same period as the cinemas. Imagine that in the coming days, all the events you care about will be presented on the LeTV Super TV at the same time. Imagine that you will not be able to see the next day. You can follow your favorite singer to complete the world tour... and more importantly, you will get the viewing experience that is convenient and convenient on the spot, through the output of LeTV.

At this time, are you willing to pay for content?