The new direction of smart watches: the potential of the female market is huge

Although smart watches are called "watches", most products have a common shortcoming: not beautiful enough. Especially for female friends, smart watches that are too geek, huge and lacking in matching, even if they are rich in functions, will never be a good choice.

This year, the smart watch industry has undergone some changes. From Beyonce wearing Apple Watch and supermodel Karlie Kloss to endorse Huawei Watch, we gradually see women starting to wear smart watches. During the IFA Electronics Show, we saw more and more smart watches with more fashionable designs, multiple dial sizes, and more replaceable elements, all of which represent the future direction of smart watches: more wearable. And attract female users.

More smart watches are becoming more suitable for women to wear

In the early days of Android Wear, Moto 360 is undoubtedly the most watched smart watch. Its round dial makes smart watches look closer to ordinary watches for the first time. The new Moto 360 released during this year's IFA show is wearable. Sexual aspects have been enhanced. The new Moto 360 is available in 42mm and 46mm sizes and more strap styles. Although battery life is limited, it is no doubt more attractive to female users. In addition, Motorola is considering providing more customized services for Moto 360, including the opening of specialized custom stores to create a stylish, mainstream product positioning.

Female smart watch

In addition to Motorola, Samsung also launched the new smart watch Gear S2 during the IFA exhibition this year. It changed the old-fashioned and geek design, using a very fashionable round body, rotating bezel design, a variety of strap styles, 39.9 The size of mm and 42mm, as can be seen from its promotional photos, this smart watch has almost no sense of disobedience on the wrist of a fashionable woman, which is obviously a very good phenomenon.

Samsung's vice president of mobile phones said that the Gear S2 is smaller, lighter and more fashionable. More importantly, after the previous development, the market is ready. The survey data also shows that more women want to wear a smart, mainstream function. Watch.

Boutique smart watches have market potential

At the same time, a trend that cannot be ignored is that boutique smart watches with slightly higher prices have also begun to attract the attention of female users. Of course, products like Apple Watch EdiTIon that have reached the luxury level still have only a small market space, although their profit margins are higher. Huawei Watch is one of the representatives of the boutique smart watch. Hiring the top supermodel Karlie Kloss is undoubtedly a proof of its boutique fashion. At the same time, the price is higher than the average smart watch, but it does not reach the luxury level. Positioning may be more responsive to the needs of some white-collar and fashionable women.

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MAIN DIMENSIONS AND STANDARD PARTICULARS
Type RM-1 RM-2 RM-3
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d1 22.5 18.5 13
R1 12 8.5 7
R2 4 3.5 3
Insulation Resistance 50000 40000 20000
Leakage Distance 298 215 15
Net Weight, Each Approx., kg 1.1 0.5 0.5

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