The VR market is still in a downturn. From the crazy capital investment in the early stage, to the few people who are now interested, many people are dying VR is dead, but some people are attached to it. All kinds of signs have indicated that it has to "reinvigorate the flag." Drums, the VR field will continue to be popular.
VR games and equipment have experienced the development of "roller coaster" in recent years. Some people are not optimistic about its future, and some people are poised to look forward to it. This article was compiled from VR isn't dead. It was just taking a nap. The author of the article is Patrick O'Luanaigh, CEO of VR game developer nDreams. He believes that the future of VR is worth looking forward to and is proposed for developers in the same field. Suggest.
Shooty Fruity (a VR game for nDreams)
Two years ago, the high-end VR (virtual reality) helmet made its debut on the shelves of major shopping malls, and it became a hot guest. At that time, many people predicted that the era of full-scale VR outbreak is coming. And time has come to the end of 2017, and their current treatment is not what they used to be.
According to reports, Sony announced the closure of VR game development studio Guerrilla Cambridge in January this year; in November, Icelandic game developer CCP (the company that announced the VR game) announced the complete termination of VR operations... It seems that these big companies The pit" sings the future of VR.
If you shift your attention from these negative news to the number of VR products, you will find that the VR field still has a chance to succeed - it is slowly stumbling from the faltering.
At the beginning of this year, the sales of VR equipment were uncertain. However, VR equipment achieved breakthroughs in the third quarter, with sales exceeding 1 million: nearly half of them were from Sony; as the top three sales, Sony, Oculus and HTC accounted for 86% of total sales in the third quarter.
According to the report of Canalys, Oculus' price cuts are an important factor in this sales growth. In September of this year, Oculus decided to temporarily reduce the price of the Rift to $399. In addition, the growth in market demand has led to a rapid rise in stocks of PSVR (Sony's VR headsets for PS4 and above).
As the VR field matures, developers can start from the following two aspects to ensure the competitive advantage of their products.
The scale here refers not only to your team and games, but as a developer, you should always think about how to control the scale. For example, you need to have a clear understanding and wise grasp of the type and budget of VR games. If your budget exceeds $1 million and there is no funding from equipment manufacturers, the current VR market cannot support your ambitions.
Instead of spending a lot of money building a huge VR business, it's better to use a reasonable budget to find an innovative, profitable VR project.
We've seen a lot of companies' VR products end up "bloodless" - they are ambitious to bring "high price" products to market, unfortunately, the VR market is still "digesting" these high-priced products.
The “Control Scale†rule also applies to game development. Avoid developing linear games (in this type of game, players need to pass through the levels of geometry and can only see once), you should scientifically use the principle of repetitiveness, device reuse and game mechanics to develop VR games.
In addition, it is necessary to respond to market changes and analysis data in time to adjust the concept of the game to adapt to market demand. For example, the original version of The Assembly (a VR game) was released without motion control, and we later added feedback from users to add this feature. It turns out that this change has greatly improved the long-term sales performance of the game. Of course, we also launch various promotions (including seasonal promotions) for it. In addition, we will take advantage of the advantages and disadvantages of data analysis games, which help us optimize games and develop new games.
Diversified developmentWhen the VR market has not yet developed, if you want to balance the company's workload, you will consider developing games at your own expense and doing some funding projects. At this time, you need to examine the strengths and weaknesses of the team and create enough benefits by properly using the team's energy to support your own expenses.
Care must be taken when exploring different areas of VR. At present, the VR market has opened up many other fields, some people may find opportunities in the engineering field, and some people have seized the opportunity in the design field.
Therefore, you need to find a project that suits your team and inspire team innovation.
You also need to seriously think about the composition of the team, and the principle of “letting the right people take on the right role†emphasizes that there is no more.
If you plan to take over some of the funding projects, you need to balance the proportion of experts and general technicians on the team. You can also hire some highly skilled foreign aid during the peak workload of the project and reduce the number of people when the workload drops.
In addition, working with local universities is also a good way to inject a steady stream of research into your R&D team.
VR is not deadFinally, don't let those who sing the bad guys knock you down. Although the development of the VR market lags behind many people's expectations, various views on the VR field will continue to be popular, but the recent decline in the price of VR products, the influx of a number of new devices (Microsoft MR!, Skyrim and LA Noire), There are signs that it has to “reinvigorateâ€.
Currently, nDreams has sold 300,000 VR games and earned $3.5 million in revenue. This is just the beginning, and we hope this will inspire other developers in the VR space.
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