In an instant, it is time to summarize the color TV industry. The past year was destined for major TV makers to be extraordinary. Due to the decline in sales volume and the sudden change in the situation, the color TV industry ushered in the winter in 2017. According to relevant statistics, in 2017, the sales volume of the domestic color TV market declined by nearly 10 percentage points. In this environment, all color TV companies have experienced varying degrees of decline in performance, and the dismal performance has also become a TV company in the past. The true portrayal of the year.
Although the "survival" environment is not ideal, but in the past year, the color TV industry has many bright spots, such as the strong rise of OLED TVs, the mass production of home-grade 8K TVs, and the large-screen laser TV monopoly market, many new technologies, new concepts, and new products. The advent of the TV industry has injected new vitality into the somewhat depressed TV market. It is precisely because of the existence of “they†that the color TV industry has a steady stream of forward momentum.
In fact, no matter where the future development of the color TV industry goes, but the coming of many technologies will have a vital role in promoting the future development of the industry. Then, let us review the color TV technologies that we recalled in the past in 2017.
Catching up with OLED TVs
In 2017, Sony, with hundreds of millions of fans, demonstrated to the world at CES that it could use a different technology to make a good TV. For a time, OLED TV became the new darling of color TV industry. Philips, Skyworth, Panasonic, Konka Changhong and other companies have completed the team. At this time, after about "who is the future of television" conclusion became less clear, especially in the witness excellence A1E Sony OLED TV, the more consumers tend OLED television, so far, the global TV The brand pattern has undergone subtle changes.
Objectively speaking, the increasing technology and continuous improvement of the industrial chain have made OLED TV the new darling of the high-end consumer market. In fact, as early as 2007, OLED TVs with excellent display performance have already begun to emerge, but due to low yield, insufficient productivity and other reasons, OLED TVs did not receive widespread attention in the industry at that time. Until 2017, the strong return of Sony, the brand that launched the world’s first OLED TV, really changed this situation.
Due to different display principles, OLED TVs can provide users with more pure "black" performance. In addition, combined with its special properties, effectively enhance the screen contrast, depth of field effects, etc., resulting in a more shocking audio-visual experience. If all the above mentioned are the common features of OLED TVs, Sony OLED TVs should have their unique advantages as the target of 10,000 people. Compared with other competitors, Sony uses OLED TV's dark field performance, color gamut performance and dynamic display performance, and other inherent advantages, fundamentally freeing up the potential of OLED TV, allowing consumers to more intuitively feel the high-end flagship TV Due "quality".
Of course, as a flagship product, Sony's OLED TV A1E is far from powerful, such as the unique screen sound field technology, HDR dynamic item-by-item remodeling technology, X1 advanced image processing chip, etc., precisely because of many industries. With the participation of leading technology, Sony OLED TV A1E can be ranked first in sales of OLED TVs.
In fact, OLED TV ushered in a large outbreak on sales in the past year is also inextricably linked with the mass production of OLED panels BOE, precisely because panel makers in force, the price is no longer hamper OLED TV into the homes of ordinary people a stumbling block At this point, the OLED TV camp ushered in a booming opportunity. From the point of view of the brand lineup, the OLED TV camp has expanded from three to four homes in the past few years to seven or eight. Behind the constantly emerging brands and products, it also accelerates the rapid transformation of consumer OLED technology from recognition to recognition.
From the point of view of sales performance, while the Chinese color TV market experienced a "roller coaster" development, OLED TV has drawn a beautiful upward line. According to the Ovid Cloud Network AVC monitoring data, in 2017, the retail sales of OLED TVs maintained rapid growth every month. The monthly growth rate of more than 100% year-on-year was as high as 7, which was an increase of 239% year-on-year in October. At the same time, Ovid Cloud also predicts that OLED TVs will continue their strong growth in 2018, and sales in only one market in China are expected to increase by 300%, exceeding the sales of laser TVs and QLED TVs, and becoming the biggest winners in the high-end consumer market of color TVs.
From the perspective of product performance, there are many products with bright spots in the past year. In addition to the Sony OLED TV A1E mentioned in the previous article, LG's wallpaper OLED TV, Philips' OLED TV POD9002/T3, etc. are also in the market. It has won a lot of praise. It is precisely because of the emergence of these excellent products that the future of OLED TVs is more worthy of everyone's expectation.
Today, OLED TVs have caught up in sales, and as a force that cannot be ignored in the color TV industry, it will surely promote the development and reform of the industry. In short, a golden era of OLED TVs has arrived.
Change the life of QLED TV
In 2017, the color TV market returned to the road of “picture quality is king.†The topic of who is the next generation of display technology kings in TVs and OLED TVs from Quantum Dots has also been a non-stop dialect from this year. Although there is only one letter difference between QLED and OLED, there is a world of difference in terms of technical principles and imaging effects.
As we all know, quantum dots are inorganic materials for solution semiconductor nanocrystals, which have extremely high color purity and stability. Because of this, quantum dot TVs have the characteristics of high color gamut, pure color, and long color, which can make TVs appear The colors are more real and natural. In addition, since quantum dots are stimulated by electricity or light, they emit a wide variety of colors and very pure high-quality monochromatic light. Therefore, under the guidance of energy-saving and environmental protection policies, they can work at a lower voltage and minimize energy consumption. . It is precisely because of these many advantages that QDTV is deeply sought after by Samsung TV-led companies.
According to relevant data, the total sales of quantum dot TVs in 2017 were about 500,000 units. Behind the impressive results was the strong support of brands such as Samsung and TCL. As one of the first vendors to develop and use quantum dot technology, Samsung not only uses quantum dot technology on high-end televisions, but also extends it to displays and other fields. According to GfK's survey released by the global TV market, as of the second quarter of this year, Samsung TVs accounted for 34% of global sales in the global flat-panel TV market, not only for Samsung to dominate the global market, but also to surpass second place. The sum of the third market share.
The reason why this achievement can be achieved is inextricably linked with the high-end flagship optical quality sub-point television that has been promoted for three years this year. Samsung has been continuously making breakthroughs and innovations in quantum dot technology. Compared with the SUHD series last year, Samsung's high-end flagship optical quality sub-point TVs have a peak brightness of 1,500 to 2,000 nits, which is much higher than other industries. Competition products. In addition to enhancing the peak brightness of the product, the high-end flagship optical quality sub-dot TV has further upgraded the color of the product, not only accurately displaying the color space of the DCI-P3, but also the world's first color rendering volume of 100%. The restoration of the TV, which means that it can restore all colors at any brightness level, even with a peak brightness of up to 2000nits, so that the most subtle differences are also nothing.
If it is only the improvement in performance, it is obviously unable to attract the attention of all users. Therefore, Samsung has carried out innovations in the details of its QDTV products, such as the use of real metal in the front, back, and base of Samsung's quality sub-point TVs. The material, as a whole, presents a neat and elegant design aesthetic. For example, a more stylish and lightweight frame design can make the product look more integrated. Another example is a clean and tidy back board can not find a screw and so on. Speaking of its most dainty innovation, it is believed that using an almost invisible cable, orderly integration of peripheral devices into the OneConnect hub is connected to the TV, and the invisible cabling design avoids a mess of various cables. Let TV truly become a life and design product.
Another example is TCL, which has a very high popularity in the domestic market, and is tailored to TCLX6XESS private theaters for the elites of the times and industry leaders. As an important member of the QLEDTV primary quantum dot TV camp, TCLX6XESS has performed a number of upgrades and technological innovations in its private cinema. The addition of the latest generation of primary color quantum dot display materials has helped improve product coverage in color gamut, color capacity, and color purity. which performed.
As Samsung, TCL, and other vendors continue to intensively cultivate quantum dot products, the rise of the middle class has promoted the popularization of quantum dots, and quantum dot television has become the standard for high-end televisions. Thanks to in-depth insights and good expectations for future technologies, experts and scholars in the field of quantum dots at home and abroad have reached consensus on the future development of quantum dot technology, jointly promote the development of the quantum dot industry, and reconstruct the new quantum dot industry. order. As a revolutionary technology influencing the history of humankind, quantum dot technology will completely change people’s way of life. At the same time, a new round of scientific and technological revolution will also be staged.
The future can be 8K TV
In fact, in addition to the OLED technology and QLED quantum dot technology mentioned in the previous article, the emergence of the concept of 8K display resolution also allows manufacturers to discover a new direction for the future development of television. In today's TV manufacturers have to support OLED TVs and QLED TVs today, the emergence of 8K TVs is not a big gambling, but a new challenge for technology.
In fact, from the 4K resolution to the 8K resolution, the increase in resolution is not achieved, and the 8K resolution TV has improved in various aspects such as picture precision, color gamut coverage, color depth, and frame rate. In the TV consumer field, people's demand for larger screens provides fertile ground for 8K TVs. In fact, as early as the 2013 CES Consumer Electronics Show, Sharp will show off 8K resolution TV, but because of the lack of consumer-level solutions, capable of mass production is limited to 8K television screen manufacturers very few real 8K Resolution TV does not enter the real consumer market. Until August 2017, after many years of technological intensive development, Sharp finally brought consumer-level 8K TVs to consumers. Unlike 8K resolution TVs that are on display at many exhibitions, 8K resolution TVs released by Sharp are the only consumer products that can reach mass production scale in the world. At this point, consumer-grade 8K television has become a possibility in the homes of ordinary people.
As the world's first consumer-grade 8K TV, Sharp LCD-70SX970A has been well-received since its inception. Faced with many outstanding products such as OLED technology and QLED technology, it won the industry's technical strength and unmatched image quality clarity. TV category red top award title, to know this award is unique! As an annual masterpiece launched by Foxconn in 2017, Sharp's 8K TV LCD-70SX970A integrates multiple image quality technologies, such as new color, cadmium-free color gamut, etc., which is Sharp's unique new color technology for TV Bringing 216 independent light control divisions with a brightness of 1000 nits peak, this is difficult to achieve for ordinary LCD TVs. Only in this way can the TV display the fullness and depth of the picture better. This is the accumulation of Sharp's years of quality technology. result.
In addition, for the popularization of 8K TVs, Sharp has also made multi-dimensional attempts and breakthroughs beyond the technical level. By perfecting all the industrial chains, Sharp has spawned 8K “matureâ€. For example, in order to avoid repeating the mistakes of 4K televisions, Sharp began with the content, editing, transmission, and display to solve the obstacles of 8K popularization. Currently Sharp has launched 8K cameras and continues to implement them. For 8K video processing, Sharp's editing equipment can also be used. With the arrival of the 5G era, 8K video transmission speed will be resolved, and ultimately allow users to experience the limits of human vision.
Coincidentally, just recently, LG announced heavy news to the outside world, the world's largest 8K resolution OLED TV will be unveiled at the CES Consumer Electronics Show. In addition, the display company LG Display also announced on New Year's Day that it has successfully developed the world’s first 88-inch 8K-class OLED panel with a resolution of 7680×4320, a pixel number of 33 million, and a resolution of human eyes. 4.3 times. It is expected that with the advent of 8K panels, 8K OLED TVs will soon enter the consumer market, and ordinary consumers will not be able to purchase 8K OLED TVs in the market.
In addition, according to data from international market research company IHS, the compound growth rate of the 8K panel market will reach 111% in the next five years. In the large-size panel market of over 60 inches, the 8K penetration rate will reach 25%. Especially in the 2020 Tokyo Olympic Games and 2022 Beijing Olympic Winter Games, the 8K has become the trigger point for further industry outbreaks, and global manufacturers are actively deploying 8K. It is foreseeable that in the multi-advantages and further consumer demand for picture quality, 8K as a "future technology" is ready to accelerate into the home of ordinary consumers, and we will also appreciate 8K TVs in the future. We have more surprises.
The brilliant laser television
At the end of the content, let's talk about laser television. Today, the big screen has become the consensus of the color TV industry. According to statistics, the number of large-screen LCD TVs with a size of 50 or more is only 17% in 2013, and it is expected to reach 41% in 2017. This shows that consumers are increasingly demanding TV screen sizes, and they like large screens. The experience brought about by telepresence.
In order to better satisfy consumers' desire for large-size TVs, in the past 2017, more and more color TV manufacturers and emerging Internet IT companies have bet 100-inch laser TVs. According to incomplete statistics, in addition to Hisense and Changhong, brands such as millet, polar rice, visor, micro whale, nuts, Hualu, and Ai Luowei have joined the laser television camp. Not only that, Sony, BenQ, Optoma, Epson and other traditional projection brands are also focusing on laser TV, and they want to get a slice of it.
Under the full promotion of many TV manufacturers and projection companies, the popularity of laser TV is unprecedented. According to relevant data, in 2017, the laser TV market grew at a rapid rate of 200%, especially in the 80-inch and above market, and laser TV sales accounted for more than 60% of sales. The prospects are expected. In this regard, industry analysts believe that under the circumstances in which the entire color TV industry and the projection industry are not booming, many companies are aware of this. They are upgrading the value of their products through technology upgrades and opening up the second battleground for color TVs. This is also the future of laser TVs. The development brings unlimited possibilities.
In the laser TV market, Hisense has achieved remarkable success as the earliest esteemed person. Apart from its strong brand influence, the success behind it is inextricably linked with the precise positioning of the product and its excellent quality performance. Compared with other competitors, Hisense's understanding of laser television is different. First, it must include a light-resistant screen, an ultra-short-focus lens, and a high-quality speaker configuration in order to be a complete "television experience." This is the difference in product form with traditional projectors. The second is the chip with the same function as the smart TV in the internal form, which can achieve the LCD image quality processing technology to ensure that the screen has high brightness and wide color gamut. Although the current color TV market has OLED television and QLED TV monopoly, but with high-speed growth trend, the future of laser television is still a great opportunity, especially in the continuous improvement of their own technology, while the price advantage has become even more big-screen laser TV killer.
In general, laser TVs are not only favored by more TV manufacturers because of their advantages of cost-effectiveness, strong on-the-spot feeling, long life, and environmental protection, but also are increasingly accepted and accepted by the consumer market, especially in large screens. Under the strong demand, the family movie screen of laser television is an effective extension of the theater's giant screen culture and the effective supplement of the movie theater viewing content.
Written in the final: In fact, before the technology is inconclusive, different vendors only make different choices. With the gradual breakdown of the consumer sector, there is a reason for each type of product, and naturally there are advantages and disadvantages. For a long time in the future, OLED TVs, QLED TVs, 8K TVs, and laser TVs will co-exist in the market. Where will the future of color TV market go? Maybe time will tell us everything.
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