On September 26, 2018 local time, the 2018 (24th) Top 100 Chinese Brand Value Research Report was announced at the 10th European Forum in Helsinki, Finland. TCL's list of finalists ranked 8th with a brand value of 87.988 billion, continuing In 2013, it ranked first in the TV manufacturing industry, demonstrating strong brand value.
The brand value research started in 1994. It is the earliest and longest-lasting professional research on brand value comparison in China. It was jointly conducted by Ruifu Global Ranking Information Group and Beijing Famous Brand Assets Appraisal Co., Ltd. As a leader in China's manufacturing industry, TCL has maintained a leading competitive advantage in the industry by virtue of continuous technological innovation, product strength and brand value.
In the 37 years since its establishment, TCL has continued to innovate, forge ahead, and change courageously. Its performance has steadily improved, and its revenue has exceeded 100 billion for 4 consecutive years. According to the financial report, TCL Group's overall revenue in the first half of 2018 reached 52.524 billion yuan, and overseas revenue accounted for 46.95%. TCL Group's products are in a leading position in the domestic and foreign markets. In the first half of the year, TV sales ranked third in the global market share, and LCD TV panel shipments ranked fifth in the world. Among them, TCL Electronics has achieved a total of 13.51 million LCD TV sales (including commercial displays), a year-on-year increase of 37.8%; overseas market TV sales of 8,284,700 units, a year-on-year increase of 44.4%; TV sales in the European market significantly increased year-on-year An increase of 73.0%, France, Spain, Poland and other markets all showed strong growth; sales in emerging markets increased by 51.5% year-on-year, of which the Brazilian market increased by 82.0% year-on-year, and the Philippines market ranked third; North American market sales The ranking was promoted to third place.
At present, improving innovation capabilities and mastering core technologies have become important weights for wrestling with the world's top technology brands to achieve market breakthroughs. TCL attaches great importance to the research and development of innovative technologies and has achieved fruitful results. As of June 2018, TCL has applied for 33,220 Chinese patents, 7,839 U.S. patents, and 9,030 PCT patents. Globally, TCL currently has 28 R&D centers, a total of nearly 8,000 R&D personnel, and more than 10 joint laboratories. At the same time, TCL also took the lead in deploying forward-looking technology fields, setting up research institutes in the United States, Hong Kong and many cities in China. In September of this year, TCL established a European R&D center in Poland to focus on the development and application of cutting-edge basic technologies of artificial intelligence. This is an important strategic layout of TCL's global efforts in artificial intelligence.
As a leader in the globalization of Chinese companies, TCL currently has more than 75,000 employees in Asia, the United States, Europe and the ocean; it has 22 manufacturing and processing bases around the world and sales organizations in more than 80 countries and regions. The business covers more than 160 countries and regions around the world. Global brand output has become a powerful boost for TCL to consolidate its international position and demonstrate its brand value. In April 2018, TCL signed the world football superstar Neymar as the global brand ambassador. At the end of June, it became a global partner of FIBA. The two top global traffic IPs are close to each other, prompting TCL's global influence to reach a new level. In addition, measures such as naming the Hollywood Grand Theater, co-producing with Hollywood blockbusters, and becoming the home partner of Timberwolves have played an important role in shaping the influence of TCL's global brand.
For many years, TCL's forward-looking strategic layout and focus on innovation and development have brought corporate strengths that have been widely recognized worldwide. At the just-concluded 2018 IFA exhibition, leading products such as TCL floating window full-scene TV, TCL crystal four-door integrated frequency conversion air-cooled refrigerator and pollution-free washing machine have won global attention due to their innovative strength and won many world awards, which fully demonstrates TCL's outstanding innovation ability and technical strength. With the increase in product power, TCL's brand influence has attracted much attention. In February of this year, TCL was listed as one of the “2018 BrandZ Top 50 Chinese Overseas Brandsâ€; on September 20, it was awarded the Forbes Global Top 100 Digital Economy for the first time, and was the only Chinese home appliance brand on the list.
This time, TCL was selected as one of the top 100 Chinese brand value companies in 2018 and won the first place in China's TV manufacturing industry, which once again proved the strength and strong influence of the TCL brand. Li Dongsheng, Chairman and CEO of TCL Group, said that in the process of brand globalization, to continue to build product R&D strength and brand marketing pull, both hands must be grasped and both hands must be hard. In the future, TCL will continue to realize the continuous leap of Chinese brands in the era of smart technology through continuous innovative product output and brand output.
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