[Source: Gaogong LED 's " LED Research Review" 2013 No. 12 (Total 48th ) Text / Zhou Shixing ] LED's Chinese dream, like Chinese national industry, "Happiness will not fall from the sky, dreams will not automatically come true ". Only by being practical and hard-working "internal strength", in line with market demand, independent research and development, large-scale development, improvement of product reliability and technical level, thus creating core competitiveness is the last word.
China is a big manufacturing country, not a manufacturing power. In recent years, China LED has occupied a major position in downstream lamp bead packaging and application development. The number has reached several thousand. In collaboration with Taiwan, it has become a new force that cannot be ignored, but it is especially backward in developed countries in core technologies and key links. Compared with international LED companies, China has a huge gap in research and development capabilities and independent innovation capabilities. In terms of core equipment, China has long relied on imports. AIXTRON and VEECO have held more than 90% of the MOCVD industry; many core technology patents for upstream chips and packages are still being used by the US, Japan and Korea. A small number of large companies in the developed countries such as the European Union. They rely on the mutual authorization of patent technology to form the upstream control layer of technology monopoly, and become the first camp that is increasingly consolidated and has the highest interests.
Compared with this camp, low-cost and localized services are China's main competitive advantages. In the long run, domestic enterprises will be more involved in patent wars on the one hand, and will also turn to technical cooperation with foreign companies on the other. A win-win situation.
In 2003, the state launched the “Semiconductor Lighting Industrialization Major Technology Development Projectâ€. After years of efforts by research institutes and enterprises, in addition to a few high-end equipment and chips, most of the products have been localized. However, we still occupy the low-end market and face competition from Europe and the United States. For the drive power products, localization has been achieved and a large number of exports have been achieved.
In the next 3-5 years, it will be the “golden period†for the rapid growth of the LED lighting industry. As a result, the LED lighting driving power industry will also usher in great development. The market size of China's LED driver power supply will expand by billions this year and next, and there will be a certain degree of breakthrough in technology. With the continuous breakthrough of technology and the formation of scale effects, the mature market application will drive the development of power brands. Of course, there is a certain technical reserve, and the cooperation between industry, university and research institutes is close, and the quality of products can be adapted. The enterprises that can adapt to the rapid changes in the market will certainly be more stable.
The intensity and variability of competition in the power market is self-evident. Huayao Power is a company with a history of 20 years. Our goal is to become a leading provider of power conversion and power management equipment in China and to revitalize the national industry. From military power supplies to industrial power supplies and LED power supplies, we have been working hard on products and technology. From the current European and American companies, there are still some gaps in terms of popularity and technology accumulation. In response to the rapid demand of the market, in the face of price competition, we sometimes have a little helplessness. But in the LED market, more attention is paid to the reliability of the product, which is precisely our advantage. Huayao Electronics has established a provincial-level enterprise technology center - Anhui Power Electronics Engineering Research Center, as well as post-doctoral workstations and academician workstations. The R&D investment is about 5% per year, and it is increasing year by year. Recently, we have integrated R&D resources internally and added a Shanghai R&D center to continuously enhance our independent innovation capabilities. We hope to have long-term strategic cooperation with domestic-scale lighting companies to further enhance product reliability and increase market competitiveness.
At present, the domestic LED industry has also appeared a number of issues worth considering.
First, the problem of whether a company is diversified or a single business development is ultimately a question of resource mix, and each company is different. It is necessary to fully combine the internal resources and the external market opportunity combination to identify their own market segments and obtain development space.
Second, the realization of the "Chinese Dream" requires the guidance of the government, and it requires the exploration of enterprises. It is not a bad idea to give subsidies to enterprises. How to send them? How to send it? Who is it sent to? This is the core issue and the wisdom of the government in guiding and managing roles. Government subsidies should not be used as a tool for attracting investment, nor should they be a support for low-cost competition in some enterprises. If government subsidies are difficult to be fair and just, it is better to give the market its own choice.
Third, the biggest difficulties encountered by enterprises at present are technology, financing, and talent. Many small and medium-sized enterprises desperately want to make big impulses, and they are likely to become a trap of failure. Many small enterprises are eager for quick success, seeking fast and not seeking quality, blindly low-cost competition, it is better to find their own market segments, segmentation areas, and steadily and steadily to build their own core competitiveness.
Fourth, many integration events have taken place this year. Whether it is horizontal integration or vertical integration, it is the main purpose to make up for its own lack of competitiveness. As for what is better, it depends on many factors between the integration enterprises. From the perspective of the overall development of LED industry, the current environment, vertical The way of integration is more conducive to achieving complementary advantages and participating in global competition. Huayao has 21 years of military background. We are willing to cooperate with powerful enterprises, complement each other and jointly develop the power industry, but there will be no integration.
5. The direct result of the listing is to bring in funds, and at the same time, it will promote the standardized operation of listed companies and accept social supervision. However, as a technology-intensive LED industry, not only capital but also technology accumulation and innovation are needed. Listing is not the only way for companies to develop. Enterprises are clearly positioned to segment their markets through intensive farming, and they will also succeed. (The author is the general manager of Hefei Huayao Electronic Industry Co., Ltd.)
[Note: This article is from the " LED Research Review" of Gaogong LED , 2013 , No. 12 (Total 48 ). Reprinted please obtain the reprint agreement in advance. For legal reprint, please refer to: High-tech LED copyright maintenance - "Anti-infringement action" "Declaration , otherwise it will be regarded as illegal reprint, this website will be held legally responsible! 】
China is a big manufacturing country, not a manufacturing power. In recent years, China LED has occupied a major position in downstream lamp bead packaging and application development. The number has reached several thousand. In collaboration with Taiwan, it has become a new force that cannot be ignored, but it is especially backward in developed countries in core technologies and key links. Compared with international LED companies, China has a huge gap in research and development capabilities and independent innovation capabilities. In terms of core equipment, China has long relied on imports. AIXTRON and VEECO have held more than 90% of the MOCVD industry; many core technology patents for upstream chips and packages are still being used by the US, Japan and Korea. A small number of large companies in the developed countries such as the European Union. They rely on the mutual authorization of patent technology to form the upstream control layer of technology monopoly, and become the first camp that is increasingly consolidated and has the highest interests.
Compared with this camp, low-cost and localized services are China's main competitive advantages. In the long run, domestic enterprises will be more involved in patent wars on the one hand, and will also turn to technical cooperation with foreign companies on the other. A win-win situation.
In 2003, the state launched the “Semiconductor Lighting Industrialization Major Technology Development Projectâ€. After years of efforts by research institutes and enterprises, in addition to a few high-end equipment and chips, most of the products have been localized. However, we still occupy the low-end market and face competition from Europe and the United States. For the drive power products, localization has been achieved and a large number of exports have been achieved.
In the next 3-5 years, it will be the “golden period†for the rapid growth of the LED lighting industry. As a result, the LED lighting driving power industry will also usher in great development. The market size of China's LED driver power supply will expand by billions this year and next, and there will be a certain degree of breakthrough in technology. With the continuous breakthrough of technology and the formation of scale effects, the mature market application will drive the development of power brands. Of course, there is a certain technical reserve, and the cooperation between industry, university and research institutes is close, and the quality of products can be adapted. The enterprises that can adapt to the rapid changes in the market will certainly be more stable.
The intensity and variability of competition in the power market is self-evident. Huayao Power is a company with a history of 20 years. Our goal is to become a leading provider of power conversion and power management equipment in China and to revitalize the national industry. From military power supplies to industrial power supplies and LED power supplies, we have been working hard on products and technology. From the current European and American companies, there are still some gaps in terms of popularity and technology accumulation. In response to the rapid demand of the market, in the face of price competition, we sometimes have a little helplessness. But in the LED market, more attention is paid to the reliability of the product, which is precisely our advantage. Huayao Electronics has established a provincial-level enterprise technology center - Anhui Power Electronics Engineering Research Center, as well as post-doctoral workstations and academician workstations. The R&D investment is about 5% per year, and it is increasing year by year. Recently, we have integrated R&D resources internally and added a Shanghai R&D center to continuously enhance our independent innovation capabilities. We hope to have long-term strategic cooperation with domestic-scale lighting companies to further enhance product reliability and increase market competitiveness.
At present, the domestic LED industry has also appeared a number of issues worth considering.
First, the problem of whether a company is diversified or a single business development is ultimately a question of resource mix, and each company is different. It is necessary to fully combine the internal resources and the external market opportunity combination to identify their own market segments and obtain development space.
Second, the realization of the "Chinese Dream" requires the guidance of the government, and it requires the exploration of enterprises. It is not a bad idea to give subsidies to enterprises. How to send them? How to send it? Who is it sent to? This is the core issue and the wisdom of the government in guiding and managing roles. Government subsidies should not be used as a tool for attracting investment, nor should they be a support for low-cost competition in some enterprises. If government subsidies are difficult to be fair and just, it is better to give the market its own choice.
Third, the biggest difficulties encountered by enterprises at present are technology, financing, and talent. Many small and medium-sized enterprises desperately want to make big impulses, and they are likely to become a trap of failure. Many small enterprises are eager for quick success, seeking fast and not seeking quality, blindly low-cost competition, it is better to find their own market segments, segmentation areas, and steadily and steadily to build their own core competitiveness.
Fourth, many integration events have taken place this year. Whether it is horizontal integration or vertical integration, it is the main purpose to make up for its own lack of competitiveness. As for what is better, it depends on many factors between the integration enterprises. From the perspective of the overall development of LED industry, the current environment, vertical The way of integration is more conducive to achieving complementary advantages and participating in global competition. Huayao has 21 years of military background. We are willing to cooperate with powerful enterprises, complement each other and jointly develop the power industry, but there will be no integration.
5. The direct result of the listing is to bring in funds, and at the same time, it will promote the standardized operation of listed companies and accept social supervision. However, as a technology-intensive LED industry, not only capital but also technology accumulation and innovation are needed. Listing is not the only way for companies to develop. Enterprises are clearly positioned to segment their markets through intensive farming, and they will also succeed. (The author is the general manager of Hefei Huayao Electronic Industry Co., Ltd.)
[Note: This article is from the " LED Research Review" of Gaogong LED , 2013 , No. 12 (Total 48 ). Reprinted please obtain the reprint agreement in advance. For legal reprint, please refer to: High-tech LED copyright maintenance - "Anti-infringement action" "Declaration , otherwise it will be regarded as illegal reprint, this website will be held legally responsible! 】
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