As an important measure to strategically expand the company's business development base, the Hella Group has been devoting itself to the development of new business areas since 2008 – the basic idea is to have a century-old high-tech products and technologies derived from the automotive industry. Applied to other, more attractive, new non-automotive industries. On April 1, 2010, the first batch of projects - the new LED energy saving and environmental protection road lighting series was formally introduced into China. At the same time, Hella Industrial China LED Energy Conservation and Environmental Protection Division was established in Shanghai. Its development focus is to cooperate with Hella's global development strategy. The Chinese market expands non-automotive business. On July 7, 2010 at the Shanghai New International Expo Center, China's Shanghai International LED Industry Exhibition - LED Luminaires and City Lighting Exhibition, Hella's new LED energy-saving environmental protection road lighting series presented for the first time. The top four product lines include LED-Square "Urban" series, LED-Park "Ruiyuan" series, LED-Case "Magic box" series, and LED-Module modules. According to different product designs and application ranges, Hella LED lighting products can be widely used in residential lighting, public facilities, parking lots, enterprise factories, highways and tunnels, etc. Comprehensive energy consumption can be reduced by up to 70% compared to traditional lighting solutions.
On October 1, 2010, the official website of Hella Industrial Products was officially launched. This Chinese website adhering to Hella's 100-year history and the concept of new green environmental protection and sustainable development, comprehensively introduced the LED street lighting (EcoStreet Lighting) technology and related applications of Hella Industrial's product range in China, which is more convenient for domestic customers to further understand Hella. Industry and its products.
As a most important part of business development, after more than a month of preparations for equipment commissioning, product testing and plant preparation, Hella's industrial product production base officially settled in Changchun on October 15. This indicates that Hella has truly rooted and penetrated the concept of energy saving, environmental protection, green and sustainable development into China, and has incorporated Hella's new business into this country's innovation trend, taking a historic step.
At this point, Hella Industrial has implemented a preliminary layout of Changchun as a light source production base and Shanghai as an electronic module production base in China, laying a solid foundation for the next milestone of Hella Industrial China.
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