Since the beginning of the year, the 3D TV market has been fully spurred on with the global heat of the first 3D movie "Avatar." At present, the mainstream color TV manufacturers in the market have all launched 3D flat-panel TVs with 3D playback capabilities. For a time, a surge of 3D TV buying rushed.
As one of the most popular products on the market, 3D TV has the advantage that traditional flat-panel TVs cannot match. Especially in the aspect of image imaging, the images presented by 3D TVs are more realistic and more immersive. .
TV competition "see" the essence of the passive polarization of the worst 3D picture quality "Avatar" fired Cameron, but also to the 3D technology speculation in full swing. Today I will reveal to you mystery of 3D technology. 3D technology is divided into naked-eye type and glasses-type, but due to the current technology is not yet mature, bare-view 3D use is relatively small, most of the commercially available technology is the application of glasses-type 3D technology. Here we introduce the current 3D technology on the market from the imaging principle of 3D glasses. In the glasses 3D technology, we can also subdivide the two main types: polarized and active shutter.
Polarized 3D technology is also called polarization 3D technology. English is Polarization 3D, and passive polarized glasses are used. Currently, mainstream 3D LCDs use polarized 3D technology. However, this technology will reduce the picture resolution by half, making it difficult to achieve true full HD 3D images, and the screen brightness will be greatly reduced.
Active shutter 3D technology, English for Active Shutter 3D, with active shutter 3D glasses. At present, mainstream plasma TVs use active shutter 3D technology, which mainly achieves 3D effects by increasing the refresh rate of the screen. By dividing the image into two frames, two groups of left and right eyes are formed. The screen is displayed staggered continuously. This technology is able to maintain the original resolution of the picture and it is very easy for the user to enjoy true full HD 3D effects without degrading the picture brightness.
Experts pointed out that the nature of television is “lookâ€, and the distinction between high-definition and non-HD is obvious. Therefore, the polarization type 3D LCD TV is less comfortable than the shutter-type 3D plasma TV. In general, 3D TV viewing comfort has certain problems on LCD TVs. Due to the problem of focusing, the LCD screen splash problem directly affects the user's viewing experience using 3D TVs. 3D plasma TV does not have this problem. Due to innate technical differences, such as dynamic clarity, black detail performance, color, etc., plasma does have a unique advantage. High-definition 3D plasma TVs will surely dominate the future.
The concept of “stamping†has been misled and misled by consumers. Many LCD TV manufacturers released “not flash†3D TVs. It is said that this product will bring consumers more outstanding 3D visual effects and be more healthy. The visual experience will also create a new era of 3D TV.
According to the reporter's understanding, "not flash" is precisely because 3D TV flashes hurt the eyes. Consumers watch 3D TV for a long time, which can cause dizziness and brain swelling. So, what is the "non-flash" TV principle? In fact, this is not a new technology release. At present, mainstream LCD manufacturers use 3D polarizing technology, and the biggest feature of this technology is that 3D TVs no longer flicker. However, this is achieved by reducing the clarity and brightness of the TV picture, and it is not high definition.
Relevant experts pointed out that the so-called "not flash 3D" is just stealing the concept. Expanding a certain performance, the essence is still 3D polarizing technology. In this sense, it can also be called "non-HD 3D." Flash 3D and Shutter 3D are classified according to different standards and do not belong to the same type. The contrast between the two is not scientific. For example, this is equivalent to a brand mobile phone with video calling capabilities, so it advertised as "video call phone." As everyone knows, the video call is only a function of the mobile phone. If it is compared with the mobile phone 10 years ago, it can be considered as an advantage.
In the survey, the reporter found that consumers complained that they had been cheated by buying "not flash" 3D TVs, and the non-HD screens made 3D greatly lose the viewing effect. Therefore, experts from the China Consumers Association pointed out that consumers should make it clear that the nature of 3D TVs is to be purchased again. Do not be a sensible consumer because of the blind consumption of one of the merchants.
Image quality is the most important active shutter 3D will dominate the market as the biggest hot spot in 2010, 3D TV to start the trend with a strong fire. Judging from the current market statistics, more than 10 TV companies have already launched 3D TVs. Panasonic TV, the forerunner of the market, has taken the lead in realizing the sale of 3D TVs. The competition for flat-panel TVs has become increasingly intense.
According to report, Panasonic 3D plasma TV mainly adopts active shutter 3D technology. Compared with polarized 3D technology, it has more outstanding picture performance, excellent image quality, and can maintain the original resolution of the screen and achieve true full HD 3D. The effect will not cause the screen brightness to decrease. At the same time, active shutter 3D pays more attention to image quality performance, 3D effects are realistic, and the viewing angle is wide.
Many people believe that active shutter 3D TV will dominate the future 3D color TV market. The experts from the China Plasma Council pointed out that the difference in sharpness mainly affects the clear level of picture quality on 3D TVs. As the shutter 3D technology uses two pictures to alternately enter the left and right eyes of the user, the difference in the sharpness of the picture is even greater. Obviously, this fundamentally solved the shortcomings of the 3D polarizing technology of LCD TVs, and truly realized the viewing effect of high-definition, non-flash 3D stereoscopic television. In order to realize the high-definition 3D performance of active shutter technology, Panasonic Plasma TV has a screen refresh rate of 600Hz, which makes it possible to enter the user's left and right eye with enough screens. The 3D screen has a strong overall stereoscopic effect and can avoid flicker and achieve high definition.
Professor Liu Quanen from China Home Appliances Research Institute III told reporters that the continued maturity of 3D technology and the rapid expansion of market share have brought new opportunities for the development of plasma TVs, as plasma TVs are used in large-screen manufacturing technologies and the effects of dynamic screen smearing. The advantage is obviously higher than LCD TVs. With 3D, the plasma industry may usher in a rapid growth.
Relevant experts pointed out that in the current color TV companies, Panasonic TV 3D technology and product reserves are the most complete. The 3D TVs debuted in 2010 have already had certain monopoly power in the industry. In addition, in the field of 3D technology research and development, Panasonic TV has become a company that has led the industry in the plasma TV industry. More importantly, these unique technologies make Panasonic's 3D TV look and feel more comfortable and real, allowing consumers to really feel the charm of 3D TV.
Panasonic PDP + 3D + active shutter "1 +1 +1> 3" force effect In 2010, under the efforts of Chinese color TV companies, 3D TV finally came into the consumer's living room from the laboratory. However, due to multiple reasons such as 3D technology and product production costs and scale, in the first half of 2010, the 3D TV market was basically in an embarrassing situation of “being applauseâ€. With the popularity of Panasonic 3D TV, the real 3D era of China's color TV industry has finally arrived.
From the perspective of the market environment, with the maturing of 3D technology, the product prices will continue to decrease. Under the layout of Panasonic, Changhong, Samsung, Hisense and other ion TV companies, China's 3D TV products will usher in a new round of In 2011, China will become the largest consumer market for 3D plasma TVs.
According to the reporter's understanding, regarding the television business, Panasonic’s “technical schoolâ€, which has become a leader in plasma TVs and 3D technologies, has now become an industry leader. In response to the upcoming 3D consumer speculation, Matsushita Electric Co., Ltd., the world's largest plasma TV supplier, has expanded its production capacity in Shanghai, China, from the current annual production capacity of 300,000 units to 3 million units, a 10-fold increase. The new factory was started in November this year.
"The number of 42-inch panels cut by a single plasma screen is a few sides to take the technology. The so-called single-sided take is that a plasma screen can only cut 1 panel, 6 surfaces are 6 and 8 surfaces are 8, 16 faces are taken for 16. Of course, a plasma screen can also be cut into other size panels, for example, a 6-sided plasma screen can be cut into 4 50-inch or 2 58-inch panels.†Shanghai Tian Xiaoqi, deputy general manager of Panasonic Plasma Display Co., Ltd., said that Shanghai's Panasonic adopts a 6-face extraction technology that has a cost advantage over Matsushita's factory in Japan that adopts an 8-sided acquisition technology. In addition, from the panel processing dimensions, the plasma screen production line 6 surface extraction technology is equivalent to the 7th generation of liquid crystal panel production line, but its investment is much smaller than the liquid crystal panel production line.
The most important thing is that Panasonic TV adopts the new black box technology through the application of new materials, discharge design, and loop-driven technology, and the plasma screen has twice the luminous efficiency based on the original energy consumption level. This also means that the power consumption of the plasma screen is reduced by 50% while maintaining the same level of screen brightness, which will make plasma TVs equal to or even lower than the same size LCD TVs.
In addition, Panasonic 3D TV also has the following advantages: Excellent dynamic performance, rich and realistic color reproduction capabilities, left and right eyes feel the brightness, color, clarity and other indicators should have good consistency, large The screen brings better 3D effects, more comfortable viewing and more three-dimensional effects.
It is reported that January 18, 2011 coincided with the 10th anniversary of the founding of Shanghai Matsushita. Panasonic Corporation held a grand celebration. Along with Panasonic TV, which has grown up with China’s innovation, it has been inspired by “a decade of experience and innovationâ€. Take a big step to win the Chinese 3D TV market.
Relevant experts pointed out that in the future, Panasonic TV will adopt the "plasma + 3D + active shutter technology" trinity innovation and development, will play a "1 +1 +1> 3" joint force effect, and stand out in the contest with polarized light technology, become a high-end products in the 3D market Direction of development.
According to industry sources, Panasonic TV has always played a role as a technological upstream player as a member of China TV. This effort was finally reflected in the 3D year. Panasonic is currently the only TV company in the color TV industry to master mainstream 3D plasma technology. In the basic field of research and development of 3D TV technology, Panasonic TV has achieved a total oversight of LCD TVs. Therefore, along with consumers' increasingly demanding consumer demand, along with the popularization of high-end 3D TVs, Panasonic TV has already realized its industrial layout and won the opportunity in the future 3D TV competition.
As one of the most popular products on the market, 3D TV has the advantage that traditional flat-panel TVs cannot match. Especially in the aspect of image imaging, the images presented by 3D TVs are more realistic and more immersive. .
TV competition "see" the essence of the passive polarization of the worst 3D picture quality "Avatar" fired Cameron, but also to the 3D technology speculation in full swing. Today I will reveal to you mystery of 3D technology. 3D technology is divided into naked-eye type and glasses-type, but due to the current technology is not yet mature, bare-view 3D use is relatively small, most of the commercially available technology is the application of glasses-type 3D technology. Here we introduce the current 3D technology on the market from the imaging principle of 3D glasses. In the glasses 3D technology, we can also subdivide the two main types: polarized and active shutter.
Polarized 3D technology is also called polarization 3D technology. English is Polarization 3D, and passive polarized glasses are used. Currently, mainstream 3D LCDs use polarized 3D technology. However, this technology will reduce the picture resolution by half, making it difficult to achieve true full HD 3D images, and the screen brightness will be greatly reduced.
Active shutter 3D technology, English for Active Shutter 3D, with active shutter 3D glasses. At present, mainstream plasma TVs use active shutter 3D technology, which mainly achieves 3D effects by increasing the refresh rate of the screen. By dividing the image into two frames, two groups of left and right eyes are formed. The screen is displayed staggered continuously. This technology is able to maintain the original resolution of the picture and it is very easy for the user to enjoy true full HD 3D effects without degrading the picture brightness.
Experts pointed out that the nature of television is “lookâ€, and the distinction between high-definition and non-HD is obvious. Therefore, the polarization type 3D LCD TV is less comfortable than the shutter-type 3D plasma TV. In general, 3D TV viewing comfort has certain problems on LCD TVs. Due to the problem of focusing, the LCD screen splash problem directly affects the user's viewing experience using 3D TVs. 3D plasma TV does not have this problem. Due to innate technical differences, such as dynamic clarity, black detail performance, color, etc., plasma does have a unique advantage. High-definition 3D plasma TVs will surely dominate the future.
The concept of “stamping†has been misled and misled by consumers. Many LCD TV manufacturers released “not flash†3D TVs. It is said that this product will bring consumers more outstanding 3D visual effects and be more healthy. The visual experience will also create a new era of 3D TV.
According to the reporter's understanding, "not flash" is precisely because 3D TV flashes hurt the eyes. Consumers watch 3D TV for a long time, which can cause dizziness and brain swelling. So, what is the "non-flash" TV principle? In fact, this is not a new technology release. At present, mainstream LCD manufacturers use 3D polarizing technology, and the biggest feature of this technology is that 3D TVs no longer flicker. However, this is achieved by reducing the clarity and brightness of the TV picture, and it is not high definition.
Relevant experts pointed out that the so-called "not flash 3D" is just stealing the concept. Expanding a certain performance, the essence is still 3D polarizing technology. In this sense, it can also be called "non-HD 3D." Flash 3D and Shutter 3D are classified according to different standards and do not belong to the same type. The contrast between the two is not scientific. For example, this is equivalent to a brand mobile phone with video calling capabilities, so it advertised as "video call phone." As everyone knows, the video call is only a function of the mobile phone. If it is compared with the mobile phone 10 years ago, it can be considered as an advantage.
In the survey, the reporter found that consumers complained that they had been cheated by buying "not flash" 3D TVs, and the non-HD screens made 3D greatly lose the viewing effect. Therefore, experts from the China Consumers Association pointed out that consumers should make it clear that the nature of 3D TVs is to be purchased again. Do not be a sensible consumer because of the blind consumption of one of the merchants.
Image quality is the most important active shutter 3D will dominate the market as the biggest hot spot in 2010, 3D TV to start the trend with a strong fire. Judging from the current market statistics, more than 10 TV companies have already launched 3D TVs. Panasonic TV, the forerunner of the market, has taken the lead in realizing the sale of 3D TVs. The competition for flat-panel TVs has become increasingly intense.
According to report, Panasonic 3D plasma TV mainly adopts active shutter 3D technology. Compared with polarized 3D technology, it has more outstanding picture performance, excellent image quality, and can maintain the original resolution of the screen and achieve true full HD 3D. The effect will not cause the screen brightness to decrease. At the same time, active shutter 3D pays more attention to image quality performance, 3D effects are realistic, and the viewing angle is wide.
Many people believe that active shutter 3D TV will dominate the future 3D color TV market. The experts from the China Plasma Council pointed out that the difference in sharpness mainly affects the clear level of picture quality on 3D TVs. As the shutter 3D technology uses two pictures to alternately enter the left and right eyes of the user, the difference in the sharpness of the picture is even greater. Obviously, this fundamentally solved the shortcomings of the 3D polarizing technology of LCD TVs, and truly realized the viewing effect of high-definition, non-flash 3D stereoscopic television. In order to realize the high-definition 3D performance of active shutter technology, Panasonic Plasma TV has a screen refresh rate of 600Hz, which makes it possible to enter the user's left and right eye with enough screens. The 3D screen has a strong overall stereoscopic effect and can avoid flicker and achieve high definition.
Professor Liu Quanen from China Home Appliances Research Institute III told reporters that the continued maturity of 3D technology and the rapid expansion of market share have brought new opportunities for the development of plasma TVs, as plasma TVs are used in large-screen manufacturing technologies and the effects of dynamic screen smearing. The advantage is obviously higher than LCD TVs. With 3D, the plasma industry may usher in a rapid growth.
Relevant experts pointed out that in the current color TV companies, Panasonic TV 3D technology and product reserves are the most complete. The 3D TVs debuted in 2010 have already had certain monopoly power in the industry. In addition, in the field of 3D technology research and development, Panasonic TV has become a company that has led the industry in the plasma TV industry. More importantly, these unique technologies make Panasonic's 3D TV look and feel more comfortable and real, allowing consumers to really feel the charm of 3D TV.
Panasonic PDP + 3D + active shutter "1 +1 +1> 3" force effect In 2010, under the efforts of Chinese color TV companies, 3D TV finally came into the consumer's living room from the laboratory. However, due to multiple reasons such as 3D technology and product production costs and scale, in the first half of 2010, the 3D TV market was basically in an embarrassing situation of “being applauseâ€. With the popularity of Panasonic 3D TV, the real 3D era of China's color TV industry has finally arrived.
From the perspective of the market environment, with the maturing of 3D technology, the product prices will continue to decrease. Under the layout of Panasonic, Changhong, Samsung, Hisense and other ion TV companies, China's 3D TV products will usher in a new round of In 2011, China will become the largest consumer market for 3D plasma TVs.
According to the reporter's understanding, regarding the television business, Panasonic’s “technical schoolâ€, which has become a leader in plasma TVs and 3D technologies, has now become an industry leader. In response to the upcoming 3D consumer speculation, Matsushita Electric Co., Ltd., the world's largest plasma TV supplier, has expanded its production capacity in Shanghai, China, from the current annual production capacity of 300,000 units to 3 million units, a 10-fold increase. The new factory was started in November this year.
"The number of 42-inch panels cut by a single plasma screen is a few sides to take the technology. The so-called single-sided take is that a plasma screen can only cut 1 panel, 6 surfaces are 6 and 8 surfaces are 8, 16 faces are taken for 16. Of course, a plasma screen can also be cut into other size panels, for example, a 6-sided plasma screen can be cut into 4 50-inch or 2 58-inch panels.†Shanghai Tian Xiaoqi, deputy general manager of Panasonic Plasma Display Co., Ltd., said that Shanghai's Panasonic adopts a 6-face extraction technology that has a cost advantage over Matsushita's factory in Japan that adopts an 8-sided acquisition technology. In addition, from the panel processing dimensions, the plasma screen production line 6 surface extraction technology is equivalent to the 7th generation of liquid crystal panel production line, but its investment is much smaller than the liquid crystal panel production line.
The most important thing is that Panasonic TV adopts the new black box technology through the application of new materials, discharge design, and loop-driven technology, and the plasma screen has twice the luminous efficiency based on the original energy consumption level. This also means that the power consumption of the plasma screen is reduced by 50% while maintaining the same level of screen brightness, which will make plasma TVs equal to or even lower than the same size LCD TVs.
In addition, Panasonic 3D TV also has the following advantages: Excellent dynamic performance, rich and realistic color reproduction capabilities, left and right eyes feel the brightness, color, clarity and other indicators should have good consistency, large The screen brings better 3D effects, more comfortable viewing and more three-dimensional effects.
It is reported that January 18, 2011 coincided with the 10th anniversary of the founding of Shanghai Matsushita. Panasonic Corporation held a grand celebration. Along with Panasonic TV, which has grown up with China’s innovation, it has been inspired by “a decade of experience and innovationâ€. Take a big step to win the Chinese 3D TV market.
Relevant experts pointed out that in the future, Panasonic TV will adopt the "plasma + 3D + active shutter technology" trinity innovation and development, will play a "1 +1 +1> 3" joint force effect, and stand out in the contest with polarized light technology, become a high-end products in the 3D market Direction of development.
According to industry sources, Panasonic TV has always played a role as a technological upstream player as a member of China TV. This effort was finally reflected in the 3D year. Panasonic is currently the only TV company in the color TV industry to master mainstream 3D plasma technology. In the basic field of research and development of 3D TV technology, Panasonic TV has achieved a total oversight of LCD TVs. Therefore, along with consumers' increasingly demanding consumer demand, along with the popularization of high-end 3D TVs, Panasonic TV has already realized its industrial layout and won the opportunity in the future 3D TV competition.