China's rice cooker market is 10 years behind

Recently, the reporter learned that in the face of the challenges that more and more foreign brands of smart rice cookers have entered the Chinese market, the US rice cooker disclosed that domestic brands must seize the opportunity. In 2011, sales of Chinese smart rice cookers are expected to reach 10 million units, and the US is expected to impact. 5 million units were sold and half of the smart rice cookers were sold.

Smart products account for only 32%

According to experts, currently in Japan and Korea, general machinery rice cookers have been completely eliminated. In the future, the use of infrared, ultrasonic and other heating technologies and multi-stage fire control, high-temperature steam cooking will become the development trend of intelligent rice cookers. The market share of China's ordinary rice cookers is 68%, and smart rice cookers only account for 32%.

At present, the popularity of smart rice cookers in China has fallen far behind that of Japan and South Korea, and the Chinese market has been lagging for 8 to 10 years. However, the data shows that the upgrading trend of domestic rice cookers is accelerating. The survey conducted by China Yikang Market indicated that in 2009, more than 50% of consumers preferred smart rice cookers when they purchased rice cookers. It is to see this huge market cake, there are more and more foreign brands smart rice cookers entering the Chinese market.

This year's sales are expected to break 10 million domestic brands are seizing the opportunity to force. Last year's market share, the United States accounted for 51.88%, ranked second in the industry, Supor is 18.82%, followed by Pentium, Galanz, Panasonic and other brands.

Wang Songtao, director of marketing at Midea Life Appliance Sales, said that in 2011 China's smart rice cooker sales are expected to reach 10 million units.