Domestic Ultrabook Market Analysis in April

In April 2013, China’s ultrabook market, the market share of touch-sensitive ultrabooks was nearly 40%, up 9.9 percentage points from the previous month, and the proportion of attention to deformed ultrabooks also increased, up 6.7 percentage points from the previous month. . There were a total of 366 products on sale in the ultrabook market this month, an increase of 30 over the previous month.

Report points:

• Brand focus: Lenovo is still the top brand watcher with a focus on 21.5%; Shenzhou’s focus is 1.6 percentage points higher than Toshiba ranked fourth; Dell and Acer’s rankings are swapped.

• Product Focus: In the product list, Lenovo, Shenzhou, Hewlett-Packard and Haier have two products on the list; from the CPU model point of view, Intel Core i5 3 generation series of products have six.

• Product price segment: The average price of ultra-polar products in the market this month reached 6,647.31 yuan, up by 204.57 yuan from the previous month; the proportion of products with 6000 yuan or more increased by 6.8 percentage points from the previous month.

• Product feature structure: The degree of concern for touch and deformation products has increased significantly; the percentage of core card products has reached nearly 70%, which is 68.9%, which is 6.5 percentage points higher than that of the previous month; the attention of high-resolution products has increased.

First, the brand attention pattern

• Lenovo’s focus on the proportion of over 20% In the ultrabook market in April 2013, Lenovo led with 21.5% of its attention and became the most popular ultra-conspicuous brand. ASUS and Hewlett-Packard’s attention ratios both exceeded 10%, with 16.0% and 13.4%, respectively, followed by Shenzhou, Toshiba, Dell and Acer. The brands with the brand's top 10 rankings accumulate a 95.8% market share.

• Shenzhou rose to the top of the list Compared with March, the pattern of brand awareness in China’s ultrabook market changed little this month. The top three are still Lenovo, Asus and Hewlett-Packard. However, from the perspective of changes in the proportion of concern, Lenovo and HP's market share has declined, while Asustek has a slight increase.

Shenzhou’s attention to the percentage of ultra-low-priced ultrabooks in the market has increased by 1.6 percentage points this month, ranking it fourth place above Toshiba’s list. Dell's market share rose by 0.2 percentage points from the previous month, surpassing Acer's ranking sixth.

Second, product attention to the pattern

(A) Product Hot models • ASUS VivoBook S400EI3317CA first product concerned list, ASUS VivoBook S400EI3317CA (4GB/500GB/SSD) took the top spot with a ratio of 5.8%, becoming the most popular ultra-pole products, the market price is 5150 yuan. In the second place is Lenovo Yoga13-IFI (Yueyueyin), the product price is 6799 yuan. Shenzhou UT43 ranked third, the product price is 3999 yuan.

• Core i5 3rd Generation Product Popularity From the list of the top ten product brands, Lenovo, Shenzhou, Hewlett-Packard and Haier have two products on the list, and the other two products are from Asus and Toshiba. From the CPU model point of view, Intel Core i5 3 generation series of products have six, occupying the majority, Core i3 3 generation series of products, there are three, Core i7 3 generation series of products only one.

• Core i5 3rd Generation Product Popularity From the list of the top ten product brands, Lenovo, Shenzhou, Hewlett-Packard and Haier have two products on the list, and the other two products are from Asus and Toshiba. From the CPU model point of view, Intel Core i5 3 generation series of products have six, occupying the majority, Core i3 3 generation series of products, there are three, Core i7 3 generation series of products only one.

(III) Product Price Segment • 8000-1999 RMB The number of products exceeds 100. In this month's ultra-pole market, the number of commercially available products reached 366, an increase of 30 over the previous month. In terms of price segment distribution, the number of products in the price segment of 8000-11999 yuan was the largest, reaching 108 models; the number of products in the price segment of 4000-4999 yuan, 5000-5999 yuan, and 6000-7999 yuan exceeded 50; the product under 3,000 yuan The number is small, only 6 models.

• The average price of ultra-pole products rose. In April 2013, the average price of products in the Chinese ultrabook market was 6647.31 yuan, which was an increase of 204.57 yuan from 6442.74 in March. Compared with the price ratios of the previous month's price segment, the attention of high-priced products has risen significantly this month, and the percentage of products with more than 6,000 yuan has increased by 6.8 percentage points from the previous month, while 4000-4999 yuan and 5000-5999. The share of attention of the yuan products is a decline in all levels.

(IV) Product feature structure 1. Processors • Ivb architecture products took the top five CPUs from the products. In April 2013, on the ultrabook market, Ivy Bridge architecture processor products swept the attention list. Six. Among them, the Intel Core i5 3317U processor's share of attention exceeds 50%, reaching 50.3%. The Intel Core i3 3217U and the Intel Core i5 3337U are followed by 18.5% and 11.1% respectively.

2. HDD Capacity • 128GB HDD Focus on Rising From the point of view of the HDDs used in products, hybrid HDDs are still the mainstream of the market, and the cumulative attention rate is 58.2%. However, the ultra-polarity of single solid-state hard disks is increasingly favored by consumers. In April 2013, China’s ultrabook market, 128GB single solid state drive products accounted for 26.7% of the user's attention, 24GB+500GB and 32GB+500GB products concerned about more than two percent, respectively, 22.2% and 21.4%.

3. Types of Graphics Cards • Popularity of Core Graphics Products In the ultrabook market in April 2013, products using core graphics cards accounted for nearly 70% of the market's attention, and the proportion of attention was 68.9%, up 6.5 from the previous month. Percentage. The attention ratio of dual graphics cards and discrete graphics products was 17.3% and 13.8%, respectively.

4. Screen size • Decline in share of 14-inch products In the Ultrabook market in April 2013, the proportion of attention for 14-inch products was 53.3%, a decrease of 5.0 percentage points from the previous month. The 13.3-inch product's attention has increased significantly from the previous month's 20.2% to 23.7% this month, an increase of 3.5 percentage points.

5, screen resolution • High-resolution products focus on share increase From the product screen resolution point of view, the resolution of 1366x768 products still occupy the mainstream of the market, concerned about the ratio of 77.9%, but fell 2.8 percentage points from the previous month. The proportion of attention for 1600x900 and 1920x1080 resolution products has increased from last month, reaching 10.9% and 10.3%, respectively.