Chinese-style LED subsidy behind: power rental

In recent years, the government's generous degree of “subsidy” has always been astounding, especially in the emerging industry of LED lighting. However, the encounter between “money” and “rights” is often prone to a breeding ground for corruption. Some LED companies that have given blood to the government have resorted to government projects and have been obsessed with all sorts of obscure operations, with a handful of government corrupt elements seeking common interests. Walk together and grant privately.

Power "Chinese-style LED subsidies" behind the rent <br> <br> this case is like the social relief supplies Waldo "the rich", "relationship between the families", the genuine need "civilian population" and " The poor class ignored it. Under such bad habits, some well-known companies have tricked into taking huge subsidies. Occasionally, some of the government’s internal groups of abusers use their powers. They are involved in collusion between officials and businessmen during the implementation of the policy. In the end, the huge "subsidy" for the advancement of the industry has slowly become a misleading account. The result of being swallowed by the gluttonous whales is completely incomplete. The result is completely contrary to the original intention.

Over time, the subsidy became a kind of "spiritual opium" that lured companies into depravity, leaving a large number of LED companies with no intention of committing themselves to technology research and development, but they were eager to wander through the relationship between the government departments. This method of pursuing profit from stepping up the steel wire in the cart before the horse has been extended from the industrial issue to the social issue. We believe that Li Xinghua's incident is a warning to the lighting industry. He asked us to rethink how the policy should reorient support for the LED industry. We need to “strengthen” subsidies, monitor rights, and improve procedures. Then, through the implementation of an open, transparent anti-corruption mechanism, the root cause of corruption by certain stumbling officials was blocked. At the same time, companies should also consciously learn to get rid of the mentality of eager for quick success and profit, and also provide the industry with a fair and just development.

LED Yuexing "Frequency Running Bank" Bank "Red Light"

Recently, two large-scale LED companies have run after the boss to run the road, all occurred in the "China's lighting capital." The problems faced by the lights are a microcosm of the LED lighting industry. The financial subsidies are very strong for the development of the LED industry, prompting the rapid growth of investment in the LED industry and highlighting the excess production capacity. All this is an important source of risk.

Overcapacity naturally causes a phenomenon of the buyer's market that exceeds supply, and products that cannot be digested become a stumbling block to the company's next industrial planning. This has led to a series of problems, overburdened companies and eventually collapsed. The risks faced by the LED industry are indeed present. Banks' warnings about the emergency risks of the LED industry also further indicate that the investment risk issues faced by the LED industry have crossed the alert line of the financial system; on the other hand, the bank’s move also reflects “money”. "Area" makes banks "sensitive" to risk.

Some analysts pointed out that if the macroeconomic downturn and the slowdown in profit growth in 2012 are an inflection point for the Chinese banking industry, then 2013 will be the test of the real year. In addition to the further slowdown in profit growth, credit risk Rising and implementation of new capital accords are full of challenges. The “money shortage” that emerged at the end of June this year also exposed the deficiencies of commercial banks in liquidity management.

“Bad robbers also have three pounds of nails.” Even under such bad conditions, we can still believe that banks tighten credits and credits, collect debts, and perhaps awaken those LED companies that are still doing the “yellow dream,” perhaps. The sounding of the LED industry’s reliance on the fiscal subsidy will probably help LED investment overheated and return to rationality.

Off-season lighting company's "touchstone"

Someone once put forward the theory of “Ice Cream Philosophy”. He said that selling ice cream must start from winter. Because there are few customers in winter, you will be forced to reduce costs and improve services. If you can survive in the winter, you will never be afraid again. Summer competition. It is true that the lighting industry is also the same. In the off-season, it is the time for companies to take advantage of their advantages and to innovate positively. To overcome the market in the face of adversity, how can we fear the fierce competition in the busy season?

There is an off-season market and no off-season ideas. If the lighting companies are not light in the off-season, the key is to remind the target consumer groups to realize your existence. Through social media, especially new media such as the Internet and the community, it is obviously a good idea to gather popularity and stimulate consumption. Emphasis on differentiated management, so that good ideas play a better role in the off-season.

In addition, strengthen product advantages, establish a brand concept, and through continuous innovative marketing methods, turn the “sharing of consumption” of the general public into a long-term consumer behavior, so that innovation is everywhere and the off-season is not faded. Off-season strategic new products often require consumers to be overjoyed and innovative. So tell the market, the off-season is coming, I'm fine!

"Beijing Lighting" Wins Two World Lighting Awards

The designers of Beijing Zhongchen Lighting won the two annual IES Awards issued by the North American Lighting Engineering Association for their architectural lighting design of the ancient city of Tai'erzhuang and the Lu-Mei warehouse. The news was gratifying. In 2012, the designers of Beijing Zhongchen Lighting won the annual award from the North American Lighting Engineering Association for lighting design of the Taiyuan Museum of Art. Zhongchen Lighting won two awards within two years and won consecutive awards. It is a big prize on the international stage. Shine.

The IES Award for the North American Lighting Engineering Association was awarded for the IES Illumination Awards (before the year 2009, the IIDA - International Illumination Design Awards) by the more than 100-year-old IES (Illuminating Engineering Society of North America). One year. It is the most authoritative lighting design award in the world with the Lighting Design Awards presented by Lighting magazine and the IALD Lighting Award presented by the International Association of Lighting Designers. Representing the highest level of design in the world that year, the IES Lighting Award is one of the oldest in history.

In recent years, people have successively won the IES Award. China's lighting designer Zheng Jianwei (Beijing Institute of Architectural Design) won the 2009 IES Lighting Award for the world's highest award for lighting design: Paul? The Paul Waterbury Award - Award of Excellence. Became the first Chinese designer to win the highest award in lighting design world. In addition, Chinese lighting designer Yao Mengming (from Fulipu Lighting) and Chinese lighting designer Guan Yongquan (from Hong Kong Guan Yongquan Lighting Consultant) and Lin Zhiming (from American BPI Lighting Design Company) have won nominations or merit awards for this award.

This time, China's lighting design company again won this award, which means that China's lighting design level and creativity have won the recognition of the world's lighting industry, and China's lighting design power is gradually rushing out of the country to the world.

LED companies close down or end the era of LED assembly

Whether it is energy-saving lamps or LED lights, the emergence of new technologies and new light sources has brought a natural phenomenon in the field of lighting, that is, the survival of the fittest. Under the influence of technology and the market, the industry is the same, and an eruption of LED lighting market is rushing. Once upon a time, LEDs made people feel that the industry is infinitely bright.

However, with more and more companies participating, the LED road is not as simple as it seems. Following the domestic photovoltaic industry, LED also has excess capacity. Simply put, supply exceeds demand. A company's viability in the market has many factors, such as technology, service, and brand, while in the LED industry, some companies do not have any one kind. They just simply assemble various accessories and push it to the market. If you don't have something of your own, you don't have to find it because you haven't closed it.

In fact, how to position and assemble companies that have their own ideas, it is inappropriate to discuss whether there is such an era. Xiaobian believes that for any enterprise, whether it is LED industry or other industries, companies are Need to have their own kind of competitiveness, can be for consumers, can also be for their own products, like the services we know in life, or product performance and the like, so the company's endurance is very important Is own a technology, a brand, do not make decisions to meet the market. Is there an era of assembly and is the time coming to an end? We can only say that we must base ourselves on the rivers and lakes. What you need is an effort.