Liu Hong: Internet thinking needs cross-border innovation

What kind of company is needed in the Internet era? If companies get profits in the Internet era? How to maximize commercial profits in the Internet era? Where do traditional companies go in the Internet era? Why do video websites shoot movies and do television? How do business-oriented companies make business innovations based on big data? On July 14, Liu Yue, vice chairman of the LeTV Group and COO of COO, and vice president of Google, and president of Greater China, Liu Yun, opened a dialogue on the above topics at the 2013 APEC Business Leaders' Meeting “The Internet Age of the Business World” forum.

The Internet model or Terminator "If they do not change their own words, then let us change them," LeTV vice chairman and COO Liu Hong quoted Alibaba Mayun as an opening statement on the business model of the Internet era and cross The innovation in the sector has shown great success.

In the view of Liu Hong, e-commerce, socialization, mobilization, and video will become the four major trends of the Internet. At the same time, opportunities for innovative, potentially subverting traditional industries and traditional business models will emerge. In four areas. In contrast, Kodak and other companies that have developed with traditional and conservative single business models will inevitably decline.

Liu Yun, Google’s vice president and president of Greater China, echoed that the biggest change in the Internet was its creative destruction in real time. In the past, due to technical or human barriers, many information could not be freely flowed and shared freely. In the new Internet era, these barriers will be gradually broken down, and more information and interactive communication will become more and more open.

"It is very important to think with the Internet." Liu Hongru said that LeTV, as a company with Internet genes, has been committed to building a unique music ecosystem, namely "platform + content + terminal + application". This vertical integration On the one hand, the ecological chain is precisely the embodiment of Internet thinking, and it is also a typical case of the Internet constantly changing its business model.

Taking LeTV's eco-chain terminal LeTV TV Super TV as an example, Internet companies are involved in the field of hardware, not only changing the hardware performance, but also using Internet thinking from business models, profit models, R&D models, and even marketing models, etc. Azimuth subversion.

Liu Yun has similar views with Liu Hong on this issue. The combination of hardware and software will be the best way for users to get experience in the Internet age. “The future will be a multi-screen era, where companies want to present to their users what they most want to see.”

In addition, Liu Yun also highly recognized LeTV's involvement in the field of super TV. He said that selling hardware in the traditional model means that the profit is over. In the Internet model, selling is just the beginning of the profit model. The meager hardware under the Internet's thinking will create multiple sources of profit. Content, advertising, market based on large-screen applications, etc. will all be profitable to the Red Sea.

Cross-border Innovation Meets Consumer Demand As of midday on July 15, LeTV's total market value reached 24.8 billion, surpassing Youku Tudou, and its total market value soared by 16 billion within half a year, and was named by the investors as a benchmark company of GEM.

In the past ten years, LeTV has stepped into the copyright field from a paid video on demand website, subverting the entire copyright market. Video sites have begun to focus on copyright, LeTV started to intervene in super TV production and manufacturing, and other companies began to attempt to intervene in the field of hardware. LeTV's brother company, LeTV's "Little Times", released on the Internet, has become a topic for all citizens. LeTV's step-by-step cross-border, eye-popping, while also constantly refreshed the Internet company's understanding of innovation and benchmarking.

Liu Hong explained the logic of LeTV with strategic leadership and cross-border innovation. He said that LeTV tried to “change not only the information transmission method originally mentioned, but also more about production, manufacturing, commerce, entertainment, There are all kinds of social forms related to people, such as life."

Under the influence of the internet and cross-border innovation thinking, Levision considers every link in the eco-industrial chain and its synergies, and through the multiplication effect, it continuously meets the needs of consumers.

Liu Hong introduced that LeTV's copyright resources and LeTV's production resources provide content protection for LeEco's ecosystem; LeSpot's cloud video platform, LeSky's new e-commerce platform, and WineWine e-commerce platform constitute the whole of LeTV. The platform structure; music as a new LeTV TV Super TV and music as a box as Levision ecological terminal and application carrier.

Taking LeTV cloud video transmission platform as an example, with the acceleration of broadband, big data and video transmission will become core applications. LeTV's cloud-view video will not only transmit video programs for LeTV, but also for more collaborators. Jingdong, Taobao, Dangdang, etc. provide video transmission platform.

Cross-border is also an area where the Internet giants continue to try and break through. Google has been involved in driverless cars from an early age and recently launched wearable devices such as Google Eyes. Liu Yun believes that the main method of Internet information in the future is video and images. When a large amount of information is integrated through cross-border methods, it will bring great changes to humanity, and these changes will be more direct in the future business.

Corresponding to this, Super TV is taken as an example. "Terminal" Super TV may change the release mode of the movie in the future. Liu Hong said that China produces more than 600 films each year, but only more than 300 films can be shown in theaters. Many small-cost films can be distributed via the Internet. The audience can watch 1080P-definition movies on Super TV without being affected by schedule, time, channels, etc. Lets take this opportunity to create a new electric network theater line, which is also a transformation of the traditional film industry.

"The era of the Internet is a consumer-centric era, innovation is always the same!" Liu Yun is more explicit about the interpretation of innovation in the Internet era. The Internet maximizes the proximity of users and businesses, and the needs and rights of users are maximized. Change.