June China Tablet PC Market Analysis Report

In June 2013, due to the impact of price wars by major e-commerce companies, the prices of many tablet PCs have dropped significantly. ZDC statistics show that the average price of the Chinese tablet PC market this month was 2567.8 yuan, down 109.2 yuan from the previous month. Among them, due to the higher base price of foreign flat panel products, the overall price reduction was even larger than that of domestic flat panel. In terms of attention, the Apple brand’s market share has once again risen to over 30%, and it has won the top spot in the brand watch list with a large margin.

Report points:

• Brand Focus: Apple ranked No. 1 on the brand watch list, with market share rising back above 30% to 30.2%, followed by Samsung, Lenovo, Taiwan Power, Microsoft and Asustek.

• Product Focus: Apple and Samsung have four products among the top 10 in the product list, among which the Apple iPad 4 (16GB/WiFi) and the Apple iPad Mini (16GB/WIFI) are the most popular among consumers. It was 10.2% and 7.2%.

• Product price segment: The average price of the tablet PC market products was 2567.8 yuan, down 109.2 yuan from the previous month. In terms of product categories, the average market price of domestic brand tablet PCs was 1500.1 yuan, and the average foreign flat panel price was 3250.8 yuan.

• Product feature structure: Android still dominates the market, with a market share of 58.4%, and iOS system popularity has increased. In terms of screen size, 9.7 inches and 7 inches are more popular with users, and the proportion of attention has exceeded 20%.

First, the brand focus on the pattern • Apple is the most popular among consumers In June 2013, China’s tablet PC market was still the most popular brand among consumers. It ranked first in terms of 30.2%. Samsung ranked second, with a focus on 16.4%. Lenovo, Taipower, Microsoft, and Asus were ranked third to sixth in terms of disaggregation, with no more than a 10% concern. The top ten brands cumulatively accounted for 81.5% of the market's attention.

• Apple’s attention rose in June. Major e-commerce companies spared no efforts in sales promotion. As the e-commerce giants re-evaluated the iPad series of tablets, they undoubtedly achieved the greatest increase in exposure, and the market share of Apple brand’s attention also rebounded again. More than 30% increased from 26.9% last month to 30.2% this month. Although the ranks of Samsung, Lenovo, Taipower and Microsoft behind them have not changed, the proportion of attention has declined.

Second, the product focus on the pattern (a) of the product popular models • Apple iPad 4 (16GB/WiFi version) the most concern in June 2013 in the Chinese tablet PC market, Apple swept the top two product watch list, including Apple iPad 4 ( The 16GB/WiFi version was ranked first with 10.2% market share, and Apple iPad Mini (16GB/WIFI version) was the second, with a 7.2% focus. Samsung’s flat panel product, the N5110 (Galaxy Note 8.0), came in third, with a focus on 4.6%.

• The Android system accounted for six operating systems based on the list of products. Six of the ten products on the list were Android systems, and the number was dominant. The iOS system occupies four seats, while the Windows operating system products are Failed to rank in the top ten.

Judging from the brand sources of the products on the list, Apple and Samsung both have four products on the list, but Apple's overall ranking is slightly higher than Samsung; the other two products are from Lenovo and Asus respectively.

• The decline in the average price of the market was affected by the promotion of major e-commerce companies. A lot of products have experienced significant price reductions, and the overall market price of products has also declined. According to statistics from the ZDC, the average price of the tablet PC market in June 2013 was 2567.8 yuan, a decrease of 109.2 yuan from the previous month.

In terms of price segment, the number of products under 1,000 yuan was the largest, reaching 395 models, an increase of 20 models from the previous month; followed by products in the price range of 1,000-1999 yuan, and the number of products was 220, an increase of 17 models over the previous month. However, despite the fact that the number of products under 2,000 yuan is as high as 82.8%, consumers do not buy it, and the cumulative attention is less than 50%. Although the product of 2000-3999 yuan accounted for only 8.9% of the total, it attracted 42.1% of users.

(III) Product Categories • Following the decline in domestic flat brand awareness Following the decline in the previous month’s trend, the market share of domestic flats continued to decline this month at 39.0%, a slight drop of 0.4% from the previous month. The proportion of attention of foreign brands has increased, and the cumulative market share of attention is 61.0%.

• The average price of foreign flat products fell by 148.0 yuan. The average price of domestically produced tablet PCs this month was 1500.1 yuan, a decrease of 64.8 yuan from the previous month. In foreign flats, the average market price was 3250.8 yuan, much higher than that of domestic flat panels. Compared with the previous month, the average price of products dropped by 148.0 yuan.

(IV) Product feature structure 1. Product operating system • iOS operating system popularity increased In June 2013, Android still dominated the Chinese tablet PC market, with a market share of 58.4%, down slightly from the previous month. Due to the rising popularity of Apple's brand, the proportion of the iOS operating system has exceeded 30%, reaching 30.2%. The market share of the Windows operating system continued to fall, at 10.7%, which was a decrease of 1.7 percentage points from the previous month.

2. Product Screen Size • The 9.7-inch and 9.7-inch models represented by the Apple iPad 4 (16GB/WiFi) and the 7-inch models represented by the Lenovo A3000 (8GB/white) are all more popular than the users of the popular 9.7-inch and 7-inch screens. Welcome, the proportion of attention is more than 20%, respectively 22.5% and 21.1%. In addition, the market share of the 10.1-inch, 8-inch, and 7.9-inch screens is more than 10%.