E-commerce smashed fiercely fierce Ming Hanyuan "Double Eleven" first hour sales broke 3 million yuan

[High-tech LED reporter Zhao Hui] went to the "Double Eleven", the days of all e-commerce and Internet users, and the businesses including LED lighting companies began to prepare for the "Double Eleven" war two months ago. Looking forward to achieving sales success.

“After the first hour of sales exceeded 3 million yuan to open the door, as of 8:00 in the morning, the sales of the “Double Eleven” activities of the brand Mingzhou Hanyuan brand LED lighting products have reached 8.36 million yuan.” Sitting in Shanghai Supervisor “Double Eleven "Mei Zhimin, the brand director of Chau Ming Technology (300232.SZ) in the e-commerce war, can't conceal the joy and tell the reporter of "High-tech LED". The total number of transactions in the "Double Eleven" campaign has reached 13,377, which greatly exceeds Expected.

At a time when the demand for LED lighting is rapidly increasing and the profits of lighting companies are generally increasing, the competition for channels is gradually becoming hot. LED lighting companies that have been keen on opening specialty stores and building distribution channels have increasingly valued e-commerce channels. LED channels are also beginning to show a diversified pattern.

On September 11, Zhouming Technology announced that it has invested in the first brand of LED e-commerce, Shanghai Hanyuan, and launched a new brand “Zhouming Hanyuan” to expand e-commerce sales.


LED online shopping has sprung up everywhere. B2B and B2C websites have become important sales platforms for LED lighting products. Even some “first step” pure e-commerce LED companies such as Ao Duo and Han Yuan have developed into “fast winners with annual sales exceeding 100 million yuan”. ".

E-commerce channels have become a weapon for LED lighting companies to break the traditional lighting channel pattern.

The recognition and investment of LED companies including Chaon Ming Technology to the e-commerce channel is also increasing. Diligent photoelectric, Tongfang lighting, sunshine lighting, Sanxiong. Lighting brands such as Aurora have already opened online flagship stores in e-commerce platforms such as Tmall and Jingdong.


Zhouming Technology has made frequent efforts in the e-commerce channel. After entering the stock market, on November 8, China Southern Power Grid Integrated Energy Co., Ltd. officially launched the e-commerce platform - South Dudu Energy Saving Service Network. At the launching ceremony, Chau Ming Technology signed a cooperation agreement with Nanwang Energy to become a strategic partner of LED lighting products of Nandu Energy Saving Service Network. The two parties intend to use the advantages of the majority of customers of Nanwang Energy and the products and experience of Chau Ming in the e-commerce channel to complement the online and offline advantages and form a positive interaction.

According to the data, as of November 11, 2013, the number of LED products sold by Tmall platform reached 52,290, and the number of LED products in Jingdong Mall was 21,616.

Mei Zhimin said that in preparation for the "Double Eleven" e-commerce war, Chau Ming Hanyuan began preparations in September, and has done a lot of work in terms of manpower, material resources and promotion in the early stage.

“Only there are more than 200 staff members, which are divided into different departments for division of labor and cooperation.” Mei Zhimin said that for the “Double Eleven” promotion, the Chau Ming Hanyuan brand also launched a variety of new products, including LED ceiling lamps and shots. Lights, downlights, crystal lights, etc.

Mei Zhimin said that the best products currently sold are LED ceiling lights, ceiling lamps and light strips.

Before the reporter's deadline, Zhou Minghanyuan had good news. As of 9:00 on November 11, the sales of “Double Eleven” had reached 936.63 million.

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