Electrotechnical company's innovative development

Metal, wood, glass, a variety of colors to choose from ... ... the electrician market has never been as dazzling as today. Is it due to the trend, or is the market boosting? In the face of the ever-changing electrical market, companies should choose what they want.

From the 1980s to today, the number of electrical companies in China has grown from quantification to more than 1,500 , and the market has entered a period of maturity from a period of rapid growth. In recent years, the entry of home appliance giants, the penetration of lighting companies, and the increasing investment of international brands in the Chinese market have made the electrician industry more and more fierce. In the pattern of “combination of warlords and warlords ” , sticking to its “ chulze ” and seeking innovation through innovation has become the only choice for electricians and business enterprises.

Market breakthrough innovation is the first

After a little research, it is not difficult to find that the current market concentration of electricians is far from the standard of mature markets. If there is a comparison with a household appliance market with higher maturity, there is still a considerable distance. The electrician market has not yet emerged as giants such as Haier and Midea that can seize one side. That is to say, for any electrician company, the opportunity to stand out is the same.

Therefore, although the electrician's market capacity is much smaller than that of the lighting industry, the electrician market has never been short of topics and has never been silent. Since the end of 2006 , after the lighting brands such as NVC and Optech have entered the field of electrical engineering, old lantern brand Australia REX Huayi bring its launch electrical products, three male Aurora lighting and present state of international lighting is also thanks to the widespread subsequently, Kui ho lighting was also the year in full swing entering the market ...... little electrician electrician continue to perform a different kind Wonderful.

It is undeniable that the lighting industry enters the electrician industry through industrial diversification, and the original lighting resources can be shared to some extent in order to maximize the use of resources. However, due to the fact that there are no lighting products in the category and quantity of electrical products, it is even more difficult to form differentiation, and competitive advantages are even more difficult to realize.

For some companies such as Longneng , Clipsal, TCL- Legrand and others who work in the electric industry as the industry, because of the relative advantages in supporting, costs, technology, channels, etc., which have been accumulated over many years, they are easier to manage. Innovations in products, marketing, etc. to consolidate their leading position in the electrical industry. For example, in recent years, with the rising purchase prices of major raw materials such as PC materials and copper, the majority of electrician companies are experiencing cost pressures, while for larger companies, this pressure is relatively small. After a joint venture with international giant Honeywell, globalization's centralized procurement innovations show its competitive advantage.

Companies that understand innovation can gain greater market share in competition. How to innovate will undoubtedly be an important determinant.

Innovation should be based on products

Today, homogeneity is becoming more and more serious, innovation is actually not lacking in the electrician industry. In terms of management, Honeywell Longneng took the lead in implementing the HOS system in the enterprise and used lean manufacturing to innovate management. As for marketing, electrical companies also began to boldly experiment with the launch of CCTV advertising, and the title and sponsorship of sports events. The high-profile involvement of the Expo and other public events ... Like the product, the NB12 NB12 set a precedent for the steel frame switch, and the NB9.0 series achieved the first breakthrough of the panel in the night. The Chinese of Sanxiong touched the Chinese complex of consumers. The V2 series caters to the diverse needs of consumers ...

With the improvement of people's living standards, consumer demand for household appliances has gradually increased, which in turn has led to an increase in demand for switches and sockets in homes. According to statistics, in 2009 , the per capita disposable income of urban residents and rural residents in China increased by 8.8% and 8.2% respectively from the previous year. The accelerated development of urbanization and the construction of new countryside promoted the development of the electrical industry. With the post- 80's becoming a mainstream consumer, different styles of home decoration make personalized electrical products become a demand, personalized electrical products came into being.

The purpose of innovation is to win consumers, and as a link connecting businesses and consumers, products will become the foundation of innovation. One of the secrets of the long-lasting success of multinational corporations such as Coca-Cola, P&G, etc. is to always consider whether products can meet the requirements of consumers as the supreme magic of marketing. When other companies are speculating on concepts, they always insist that the best products are the best. As a good marketing concept, only innovative marketing based on the product is the marketing that will always be able to maintain vitality, and will continue to innovate. This is exactly the direction of innovation in electrical companies.