Hangzhou, China, March 23, 2016 - Maserati officially announced the price of its first SUV, Levante China, starting at RMB 99.98 million. This is the second model sold by Maserati after Ghibli for less than a million. The Maserati Tmall flagship store, which was officially launched only two days ago, has been a leading position for Levante. It has already gathered a lot of popularity. After the official price announcement, it only took 18 seconds, and the online order broke through 100 sales. Maserati Levante S China will be officially announced at the Beijing Auto Show in April.
With the launch of the new SUV Levante at the Maserati Tmall flagship store, Maserati officially signed a strategic cooperation agreement with Alibaba Group to open a new era of online sales of the Maserati brand. Mr. Bo Yaming, Managing Director of Maserati Greater China, Mr. Gao Mengxiong, Sales Director, Mr. Jing Jie, Vice President of Alibaba Group, and Mr. Wang Licheng, General Manager of Ali Automobile, attended the signing ceremony and unveiled the new car.
Mr. Bo Yaming, Managing Director of Maserati Greater China, said: “In the launch of the first SUV Levante, Alibaba entered the Tmall e-commerce platform. This is an important measure for Maserati to continue to expand its business in China in 2016. The official Maserati Tmall flagship store On-line will provide brand-specific online sales platform for 45 authorized dealers nationwide, and also provide Chinese customers with one-click easy-to-buy, zero-distance experience in Maserati products and services."
"Tmall has become an important base for the transformation and upgrading of business Internet, and Superbrand Day has played an important role in it." Jing Jie, vice president of Alibaba Group, said, "We strongly welcome Maserati to join the Tmall brand family. In the era, more and more of the world's top brands choose to work with Tmall to explore how to provide the brand's consumers with a globally acclaimed global brand experience, wherever and whenever they are at your fingertips!"
As the first SUV in the history of Maserati for centuries, Levante fully inherits the DNA of the Maserati brand, continuing Maserati's unparalleled Italian design, the pursuit of traditional craftsmanship and superior performance. Levante's name is inspired by a multi-faceted Mediterranean warm wind that bursts into a powerful gust from the breeze of the face, fully demonstrating the unique dual character of Maserati Levante. The wide use of lightweight materials, the perfect 50-50% weight distribution and the lowest center of gravity in the same class of vehicles make them combine outstanding road performance and off-road performance. The Levante 350 horsepower launched at the Tmall flagship store is equipped with a 3.0-liter V6 twin-turbocharged petrol engine with a speed of 6.0 seconds per 100 km and a top speed of 251 km/h. The Levante S model to be announced at the Beijing Motor Show is 430. The horsepower is also equipped with a 3.0-liter V6 twin-turbocharged petrol engine with an acceleration of 5.2 seconds per 100 km and a top speed of 264 km/h.
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