[Text|High-tech LED reporter Lu Qiujia] "Quality and service is the king of the company." Zhao Yutao, chairman of Hyun Shuo Optoelectronics, said. The development strategy of Hyun Shuo Optoelectronics is positioned in the field of deep cultivation. By visiting a large number of end customers, the first-hand information is mastered in time, and the products produced are all from the actual needs of customers.
Hyun Shuo Optoelectronics was established in 2010. Through unremitting efforts, it has harvested orders from Dafang Lighting, Mulinsen, and Zhenmingli Group in the same year. In 2011, Hyun Shuo Optoelectronics launched a fierce attack on key markets, once in Zhongshan and Jiangmen. Market company's product market share ranked first in the same industry; in 2012, Hyun Shuo photoelectric obtained the national high-tech enterprise certificate, and successfully introduced the ISO quality management system. Since then, Hyun Shuo photoelectric has triumphed and attacked the city.
In 2014, LED industry insiders and manufacturers believed that it was the first year of LED explosion. The whole industry chain benefited from the downstream lighting application market, showing a thriving scene.
At the same time, the development of the industry has entered the deep water area, and the competition has become increasingly hot. The phenomenon of running, bankruptcy and bankruptcy has occurred from time to time. The strong and strong situation has emerged. The polarization trend of enterprises has become more and more obvious. On the one hand, some LED companies have had early holidays for the Spring Festival because of no orders; on the other hand, some LED companies are busy with the busy production to complete the orders before the Spring Festival.
"This year we are optimistic about the market. At the beginning of the year, we have received orders from major packaging companies. We are currently working overtime to increase the delivery period." Talking about the reasons for the polarization, Zhao Yutao told the "High-tech LED" reporter that the midstream packaging company is at The state of a sandwich layer is squeezed by the upstream and downstream, and the survival pressure is particularly obvious. If a small and medium-sized enterprise like us wants to survive, we must first fully understand ourselves and objectively judge it in order to be accurately positioned.
Hyun Shuo photoelectric invested in three years of research and development, mass production of a professional LED placement machine, very suitable for domestic packaging and application enterprises, greatly simplifying the packaging process, improving production efficiency, maximizing cost savings, The market has great potential and the market potential is huge.
As the current product price declines significantly and the company's gross profit decreases, Zhao Yutao believes that price decline is an inevitable law of market development. Only high-quality, cost-effective products can win a place in the brutal competition. Hyun Shuo Optoelectronics has continuously introduced high-tech talents to achieve technological innovation. The company has more than 240 employees, more than 80 college graduates, and more than 60 people actually involved in research and development. A superior technology team provides technical support for the development and production of state-of-the-art LED automation equipment.
In 2014, it was a bumper year for Hyun Shuo Optoelectronics, achieving sales of over RMB 200 million. Having said that, Zhao Yutao said with a smile: "In 2014, the scale of output increased by 50% compared with 2013. In 2015, our goal is to double the output value in 2014."
According to Zhao Yutao, at present, 70% of the listed companies in China are all customers of Hyun Shuo Optoelectronics. With its excellent cost performance, the company's products have opened the door to major LED packaging companies at home and abroad. South Korea LG, Kunshan Yuming, Tianjin Samsung are continually purchasing the company's equipment.
The development of LED in the mainland is still relatively lagging behind overseas. Hyun Shuo Optoelectronics has always had technical exchanges and cooperation with Korean-owned companies. Simply put, it is to integrate overseas resources and serve the Chinese market.
Zhao Yutao also mentioned that the market demand is increasing day by day. Many enterprises are subject to the inability to improve production efficiency, and the demand for automation equipment will gradually increase. Automated production lines can replace labor, reduce the impact of human factors, improve the one-time pass rate of products, and effectively reduce the overall cost of enterprises. Therefore, automation and intelligent equipment will be the inevitable trend of LED packaging development in the future.
However, as far as the current situation is concerned, although many companies in China are involved in the automation equipment of the LED industry, there are very few products that can truly meet the needs of large customers. This is a market opportunity. Hyun Shuo Optoelectronics is taking a good look at the opportunity. After several years of accumulation in equipment research and development, it has laid a solid foundation and achieved the first opportunity.
"Automation, we have developed several products, which are the first in the industry, such as the automatic testing and packaging of LED filament lamps. This concept was first proposed by Hyun Shuo. Including our COB beam splitter and placement machine, functions are all Zhao Yutao told reporters that after more than two years of cultivation, the new products have been produced in quantity, and the high stability and high efficiency are obviously superior to the current domestic similar products.
According to Zhao Yutao, this year, Hyun Shuo Optoelectronics will continue to intensively work in the field of packaging equipment. At the same time, it will re-launch some high-quality products around the high reliability and high stability. The “One Body Two Wings†strategy of Hyun Shuo Optoelectronics has been successfully launched. In the future planning, the LED industry will be the main focus, and the two projects of automation and intelligent equipment will be built.
For this reason, with a keen market sense, accurate corporate positioning, and clear development strategy, Hyun Shuo Optoelectronics has become a flag in the packaging equipment industry.
Zhao Shutao, general manager of Hyun Shuo Photoelectric
Hyun Shuo Optoelectronics was established in 2010. Through unremitting efforts, it has harvested orders from Dafang Lighting, Mulinsen, and Zhenmingli Group in the same year. In 2011, Hyun Shuo Optoelectronics launched a fierce attack on key markets, once in Zhongshan and Jiangmen. Market company's product market share ranked first in the same industry; in 2012, Hyun Shuo photoelectric obtained the national high-tech enterprise certificate, and successfully introduced the ISO quality management system. Since then, Hyun Shuo photoelectric has triumphed and attacked the city.
In 2014, LED industry insiders and manufacturers believed that it was the first year of LED explosion. The whole industry chain benefited from the downstream lighting application market, showing a thriving scene.
At the same time, the development of the industry has entered the deep water area, and the competition has become increasingly hot. The phenomenon of running, bankruptcy and bankruptcy has occurred from time to time. The strong and strong situation has emerged. The polarization trend of enterprises has become more and more obvious. On the one hand, some LED companies have had early holidays for the Spring Festival because of no orders; on the other hand, some LED companies are busy with the busy production to complete the orders before the Spring Festival.
"This year we are optimistic about the market. At the beginning of the year, we have received orders from major packaging companies. We are currently working overtime to increase the delivery period." Talking about the reasons for the polarization, Zhao Yutao told the "High-tech LED" reporter that the midstream packaging company is at The state of a sandwich layer is squeezed by the upstream and downstream, and the survival pressure is particularly obvious. If a small and medium-sized enterprise like us wants to survive, we must first fully understand ourselves and objectively judge it in order to be accurately positioned.
Hyun Shuo photoelectric invested in three years of research and development, mass production of a professional LED placement machine, very suitable for domestic packaging and application enterprises, greatly simplifying the packaging process, improving production efficiency, maximizing cost savings, The market has great potential and the market potential is huge.
As the current product price declines significantly and the company's gross profit decreases, Zhao Yutao believes that price decline is an inevitable law of market development. Only high-quality, cost-effective products can win a place in the brutal competition. Hyun Shuo Optoelectronics has continuously introduced high-tech talents to achieve technological innovation. The company has more than 240 employees, more than 80 college graduates, and more than 60 people actually involved in research and development. A superior technology team provides technical support for the development and production of state-of-the-art LED automation equipment.
In 2014, it was a bumper year for Hyun Shuo Optoelectronics, achieving sales of over RMB 200 million. Having said that, Zhao Yutao said with a smile: "In 2014, the scale of output increased by 50% compared with 2013. In 2015, our goal is to double the output value in 2014."
According to Zhao Yutao, at present, 70% of the listed companies in China are all customers of Hyun Shuo Optoelectronics. With its excellent cost performance, the company's products have opened the door to major LED packaging companies at home and abroad. South Korea LG, Kunshan Yuming, Tianjin Samsung are continually purchasing the company's equipment.
The development of LED in the mainland is still relatively lagging behind overseas. Hyun Shuo Optoelectronics has always had technical exchanges and cooperation with Korean-owned companies. Simply put, it is to integrate overseas resources and serve the Chinese market.
Zhao Yutao also mentioned that the market demand is increasing day by day. Many enterprises are subject to the inability to improve production efficiency, and the demand for automation equipment will gradually increase. Automated production lines can replace labor, reduce the impact of human factors, improve the one-time pass rate of products, and effectively reduce the overall cost of enterprises. Therefore, automation and intelligent equipment will be the inevitable trend of LED packaging development in the future.
However, as far as the current situation is concerned, although many companies in China are involved in the automation equipment of the LED industry, there are very few products that can truly meet the needs of large customers. This is a market opportunity. Hyun Shuo Optoelectronics is taking a good look at the opportunity. After several years of accumulation in equipment research and development, it has laid a solid foundation and achieved the first opportunity.
"Automation, we have developed several products, which are the first in the industry, such as the automatic testing and packaging of LED filament lamps. This concept was first proposed by Hyun Shuo. Including our COB beam splitter and placement machine, functions are all Zhao Yutao told reporters that after more than two years of cultivation, the new products have been produced in quantity, and the high stability and high efficiency are obviously superior to the current domestic similar products.
According to Zhao Yutao, this year, Hyun Shuo Optoelectronics will continue to intensively work in the field of packaging equipment. At the same time, it will re-launch some high-quality products around the high reliability and high stability. The “One Body Two Wings†strategy of Hyun Shuo Optoelectronics has been successfully launched. In the future planning, the LED industry will be the main focus, and the two projects of automation and intelligent equipment will be built.
For this reason, with a keen market sense, accurate corporate positioning, and clear development strategy, Hyun Shuo Optoelectronics has become a flag in the packaging equipment industry.
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