Interview with Intel He Gang: One-piece computer is no longer a niche market

With the continuous development of IT technology, the price of notebook computers is getting lower and lower, and the performance is getting stronger. The rapid growth momentum attracts enough attention. So, for the overall PC market, apart from laptops, there is a very important part that is the desktop computing market.

A few years ago, it was once predicted that when the performance of notebook computers became stronger and stronger, it was the day of the demise of desktop computers. So today's actual situation is not the case, while the development of notebooks, desktop computers are also developing, and in order to adapt to different environments, people and application needs, its shape is also changing. Today, PConline interviewed Mr. He Gang, Brand and Market Strategy Manager of Intel China's Market and Channel Division, for product development and industry trends in an important branch of desktop computers, AIO. The following is an interview record.

PConline: There is a desktop and a mobile platform for the smart integrated computer currently on the market. How are these two platforms positioned? How can we choose according to our own needs?

He Gang: We have just conducted a survey on the Chinese market last month and have come up with an interesting phenomenon. From a global point of view, the sales price of the all-in-one computer accounts for more than 60% of the US$800. There are some differences in the Chinese market. The commonality is that the Chinese market has become increasingly demanding for high-end computers. Some of the personality is the long-term DIY users of the 46 cities are also beginning to change to one computer. For users in Class 4 or 6 cities, such products have a relatively thin appearance, stylish design, and a single line can be set to meet their needs in the family.

The all-in-one machines provided by the market are playing in some relatively large-scale games, or do some high-definition video processing. This kind of development still has this kind of trend, the all-in-one machine can also reach the perfect combination of fashion, practicality, and powerful performance to meet the needs of consumers. On the other hand, in the past few years, the Chinese market has grown at an annual rate of over 150%. In the Chinese market, the growth of all-in-one machines has grown from one-to-three-line cities, but also from the four-to-six-wire cities, so what these growth can see is that consumers are relatively thin. The demand for all-in-one machines is growing. At the same time, he wants to meet daily needs, such as watching videos, opening a web chat, and the stability of the entire system. He wants a more affordable price, especially for consumers in the 46 cities. The product. Therefore, in the current market, we can see that we have a combination of a variety of products and a variety of price segments, in fact, can better meet the needs of customers in the market for consumer desktops.

PConline: How to tell if one of our purchased computers is a smart one?

He Gang: The all-in-one computer is no longer a niche market as it was before. He has already begun to move into the mainstream market. The one-size-fits-all computer is first to have a simple appearance, intelligent design, and whether the display with a touch screen function has multi-angle adjustability. The second is that the performance is not compromised, whether the latest Smart Core processor is used, and we can provide enough performance when we need performance. When we don't need high performance, we can use lower power consumption and quieter and cool. Experience.

PConline: What changes will be brought to the All-in-One PC with the launch of a new generation of smart Core processors?

He Gang: In the short term, we can see that the third-generation Smart Core processor will bring some changes to the overall form of the all-in-one computer, including interaction with consumers, and there will also be some changes. In the second half of the year, the all-in-one will have more humanized performance, or new product usage patterns. For example, the addition of solid-state drives can improve the speed of system response. Intel also has this kind of fast intelligent startup technology. These will give consumers some new application experience.

The second is that Intel is also talking about cloud computing. The all-in-one will become a computing center or shared center in the future. Users can connect to your LCD TV wirelessly through the all-in-one computer. You can connect to your mobile phone, iPhone, and iPad to seamlessly connect and share content across screens. All of these we can all see in a short period of time, allowing consumers to find new and innovative applications and the latest experiences to enrich consumer demand and meet his needs.