In the peak season, long queues, busy sales assistants and a tense shopping atmosphere are the common experiences of consumers.
For those in store, they are trying to address the shrinking traffic and rising rents in a way that improves the consumer experience.
Foreign media said that now, Jingdong, an e-commerce company from China, is investing in virtual and augmented reality technology to create new online and offline shopping scenes, and released three AR cosmetics, AR fitting glasses and AR smart glasses. The shopping experience is more enjoyable.
It is reported that the AR fitting mirror can measure the height, chest circumference, waist circumference and hip circumference of consumers in 3-5s through 3D scanning technology and artificial intelligence technology, and quickly establish a personalized 3D avatar for consumers. Keys try on a variety of brand new; AR test mirrors use face recognition technology, allowing consumers to quickly try all the mass of makeup products; AR smart glasses for merchants, through face recognition and big data technology, into the store Accurate identification helps merchants to recommend more accurate products for consumers and improve shopping guide efficiency.
Jingdong Mall's front-end product development department - platform ARVR business director Zhao Gang said in an interview: "Although these products can not completely replicate the experience of real try-on clothes, they can greatly improve efficiency. For offline stores, reduce fitting Queueing between them to speed up consumer purchase decisions may help reduce the need for space and labor while increasing turnover."
Foreign media said that for e-commerce companies, this move is a future shopping trend that combines the convenience and immediacy of the Internet with the tactile experience of physical retail.
Alibaba Group recently invested in a luxury online wholesale technology company Ordre, which was established in 2015. As a technology platform, Ordre mainly provides three kinds of digital services, namely, immersive live broadcast and image capture through virtual reality technology. Technology enables 360-degree model clothing display and fashion retail data analysis.
For Alibaba, building on a digital platform will enable brands to better consumers, and Ordre's participation may lead to a richer virtual experience.
Companies such as Shanghai-based Good Buy and Hong Kong start-up acTIMirror have developed a smart mirror that can provide consumers with personalized shopping advice.
As more and more consumers turn to e-commerce platforms for shopping, physical retailers are more eager to incorporate this interactive shopping experience into the store to help boost sales.
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