Low-voltage electrical "big battle"

As China's low-voltage electrical appliance market has entered a period of high growth in recent years, foreign capital, state-owned enterprises, and private enterprises have started to attack cities and seize market share. The first-tier cities across the country have slowly developed under the influence of demand saturation and policy pressure. To successfully occupy a place for their own development in this highly competitive environment, there is no certain strength and the correct market strategy is definitely not acceptable. In the “big battle” in the low-voltage electrical appliance market, which companies are ready to start and seize the market?

Delixi Sword refers to the Midwest
Under the premise that the first-tier cities in the country are saturated and the central and western third- and fourth-tier markets are under the tilt of policies, the business opportunities in the central and western regions are boundless. Since the implementation of the Western Development Policy, Xinjiang has quickly become China's western “bridgehead” from the “westside” of China’s most western economy. Some small cities have a lot of high-rise buildings in the blink of an eye. Faced with the construction of buildings that are erected, the relative electrical equipment is relatively lacking. The sights of various electric giants are aiming at this “treasure”. In this regard, Delixi Electric reloaded with new era products, ready to come.

Up to now, Delixi Electric has cooperated with Xinjiang Baoming Mining Co., Ltd., Xinjiang Changji Jimusar County Page Oil Rocks Project, and Karamay City South New Homes, etc., to jointly collaborate on the potential output of millions of new era products. Among them, the Changji Jimusar County page oil rock project achieved nearly a million sales. At the same time, Delixi Electric has reached a strategic agreement with Xinjiang Oriental Universal Investment (Group) Co., Ltd., which has annual operating revenue of nearly 600 million yuan, to help it expand the northwestern real estate market. Delixi Electric, a leader in low-voltage electrical appliances, represented in the real estate market in Xi'an is repeatedly building war effort for the fierce battle of the electrical market to add another fire.

Chint Electric's net profit increased by 20% last year
Recently, the 2013 annual report of listed company Zhengtai Electric disclosed that the company achieved operating income of 11.957 billion yuan, an increase of 11.71%; realizing a net profit attributable to parent company of 1.542 billion yuan, an increase of 22.21%, and a return on net assets of 31.11%. .

As a leading company in the domestic low-voltage electrical appliance industry, Zhengtai Electric Co., Ltd. is facing fierce competition in the industry and relying on its own advantages in sales channels, technology innovation, branding, management, and teamwork to achieve steady business growth. By 2013, the company had 300 core distributors and more than 2,000 distribution outlets. Nontech, the high-end low-voltage electrical appliance brand built by Chint, made its first profit. In 2013, Noack achieved a revenue of 355.8840 million yuan, a year-on-year increase of 54.57%, and achieved a net profit of 18.0763 million yuan.

Chint Electric has always been the leader of low-voltage electrical appliances in China. In order to seize market share, it will inevitably lead to Chint's presence. Especially in the case of steady growth in business last year, it will inevitably step up its own flagship quality. Based on innovation, we are still looking forward to Zhengtai Electric.

Liangxin Electric: Focus on the development of low-voltage electrical field

Liangxin Electric was considered as the newborn in the big brands of low-voltage electrical appliances. In January of this year, Shanghai Liangxin Electric successfully went public and established domestic leading enterprises in the middle and high-end low-voltage electrical appliances.

On April 1st, the news of the 2013 annual report of Liangxin Electric was held. According to Ren Silong, chairman and president of the company, the company focuses on the development of the low-voltage electrical field. At present, the market share of Liangxin Electric is less than 2% of the domestic market and there is ample room for development. He also said that the company will increase market development efforts, improve product cost, and have confidence in obtaining a better market share.

With the advancement of social science and technology and economic development, low-voltage electrical products are moving toward the development of integrated intelligence. The target market customer's requirements for the production process and quality of products are gradually increasing. In the target market demand structure, the market share of medium and high-end products will gradually increase. As a newly-listed company, its development momentum is bound to be very sufficient. In the battle for low-voltage electrical appliances, the strength of Liangxin Electric can not be underestimated.

Schneider: Focus on the Chinese market for 25 years
Schneider Electric, as a global leader in power and control, has a long history and strong capabilities. Its business involves power distribution and automation and control in two major areas, for the energy and infrastructure, industrial, construction and residential residential four major The market offers a full range of quality products, solutions and services.

Today, Schneider's major companies in the Chinese market have six low-voltage electrical companies, which shows that their main force lies in the Chinese low-voltage electrical market competition. “A foreign company came unfamiliarly to China’s land, how to cooperate with partners, localize, explore customer needs, and adapt to the trend of the customer market to reach the scale of today. There are many state-owned enterprises and large private enterprises. Businesses also go to the world, and this book will also provide lessons for them in the future. They actually need to go through such a process in foreign countries: understand the market, know the policies, abide by the law, develop local employees, and develop products suitable for local customers.” For this reason, in the expansion of the Chinese market, Schneider has been adapting to the development principles of China's localized market before it can rapidly grow in the Chinese market.