On the evening of March 3, Ma Huateng, deputy of the National People's Congress and chairman and CEO of Tencent, held a press conference in Beijing. Introduced the suggestions brought by the two sessions this year, and answered the hot issues of media attention. Among them, regarding the "Internet +" landing measures, Ma Huateng made a number of recommendations.
Ma Huateng first pointed out the difficulties that still exist in the "Internet +" landing promotion. He suggested that compared with the promotion level of the "Internet +" action plan, China's network infrastructure construction capacity needs to be comprehensively improved; in the face of the "Internet +" spawned innovation format The current regulatory concept needs to be gradually changed; the supporting policies in the implementation of the “Internet+†action plan will continue to be effective; the Internet+†era will face more information security challenges.
Figure 1: Ma Huateng held a press conference in Beijing
Although the landing of "Internet +" still faces many difficulties, in the past year, under the force of the government, "Internet +" has blossomed in all walks of life. While promoting the government reform, it has also brought real benefits to the people. In the convenience. As an advocate of "Internet +", Tencent under the leadership of Ma Huateng has been exploring this year, combining its experience in social networks, big data, and cloud, and 13 provinces and autonomous regions across the country. Each city has signed an "Internet +" strategic cooperation agreement to promote the overall transformation and development of the local social economy.
Take "Internet + livelihood services" as an example. As of the end of 2015, WeChat's urban service projects have been launched in 78 cities in 16 provinces, providing a total of 2,611 services including public security, traffic management, social security, medical care, etc., with an average of 33 services per city, with a cumulative service number of 6881. Million. At the same time, the number of public WeChat public accounts that have been opened nationwide has exceeded 100,000, which can help the people to realize a variety of convenient government and people's livelihood services including water, electricity, coal, broadband, telephone bills, and entry and exit business. .
At the same time, Tencent's strategic-level product application treasure launched "application +" in 2015, and micro-download also helped the Internet + catering, tourism, film and other fields to make their content and services reach users faster. The application "application +" strategy is equivalent to taking off the outerwear of the app, so that the content and services that the user cares most and need most directly are presented on the platform of the application treasure. “App+†has access to O2O applications in various industries such as Ai Xian Bee, Xiu Meijia, Tuniu Tourism, and Public Comment, so that users can get a variety of mobile life services in the application treasure without having to download the app. content. For developers, users can connect to users in a more direct and convenient way, and distribute the content and services of the application to users more efficiently.
Figure 2: In the application treasure, you can directly experience the services of the Internet + catering, tourism, shopping and other industries.
At the same time, the “micro download†launched by App Bao in December last year also helped developers of “Internet +†developers in the industry to download one-click in the WeChat circle of friends and the public number. Users only need to click on the application sharing link of the circle of friends and public number in WeChat, and download it in two steps. The whole user experience is 80% more streamlined than before. Through the application of "micro download", more than 600 million WeChat users will truly become users and promoters of APP, and easy to achieve word-of-mouth marketing through sharing and recommendation between WeChat users, reducing promotion costs and bringing high download conversion rate.
Facing the future, Ma Huateng pointed out that this year I hope to implement the "Internet +" more deeply. He revealed that Tencent will consider launching the "Internet +" index for national or provincial-level units, and by rating, determine which provinces, which cities, and which areas are progressing in the "Internet +" promotion, thus "generating an optimized Motivation, "mobilizing everyone's enthusiasm." Driven by products such as WeChat, QQ, and Applied Bao, “Internet + Financeâ€, “Internet + Transportationâ€, “Internet + Medicalâ€, “Internet + Educationâ€, “Internet + Environmental Protection†and other fields still have great potential. In the process, countless industrial opportunities will also be born.
Longhua Manxueling Trading Company , https://www.mxlvape.com