Most "cloud appliance" sales are cold

"Cloud TV" thriving

Yesterday (August 12, 2013) In the morning on a large appliance store on Xinjian Road, several citizens were purchasing TV sets. Feature-rich cloud television has become their common choice. "The key is more practical." Citizen Zhang Xiaoru told reporters that now there are smart products such as smart phones and tablet computers, but when using some functions, the screen is always too small. Cloud TV can interact with these smart products. "Forty-five inches of the screen, watching must be very enjoyable."

"The consumers who buy TVs have nearly 89 purchases of cloud TVs." A domestic brand cloud TV salesperson told reporters that cloud TVs can access the Internet, have many functions, and the price is not high. These all attract consumers to open their wallets. . Some other branded TV salespeople also said that Cloud TV has become a mainstream product and is popular with consumers.

Analysis of the industry said that cloud TV is sought after by consumers, because the domestic home appliance companies launched cloud TV began to mature, features, prices, etc. are more suitable for consumer positioning and expectations. Cloud TV has been launched for more than two years, and the network is becoming more and more popular. The ability of home appliance companies' intelligent service platform has also been improved. Through the cloud function, consumers can interact with smart phones, tablet computers, and televisions, and download and use network resources.

Most "cloud appliances" are cold

The reporter found that compared to cloud TV, for many cloud appliances, consumers are respected.

"Prices are on the tens of thousands, which is twice as expensive as ordinary ones. In the end, where is the good thing?" Yesterday, Ms. Wang just installed her new home and was buying appliances in her home appliance stores. When she heard promotional salespeople promoting cloud air conditioners, she began to ask questions. According to sales personnel, the advantages of cloud air conditioning are smart features compared to ordinary air conditioners. For example, you can achieve cloud functions such as remote control, automatic detection and repair. Mentioned the cooling effect, power consumption, promotional staff admitted that cloud air conditioning and ordinary air conditioning is not much difference.

"We mainly look at the cooling effect and power consumption. If these two capabilities are good, the price will not matter." Ms. Wang said that, in comparison, the practical function of cloud air conditioning is not better than that of ordinary air conditioners, and the smart functions are all " Fragrance." "The things that are used at home are practical and most important, and they are ridiculous to buy cognac."

GOME and Suning officials also told reporters that cloud-based air conditioners and other cloud appliances are still in their infancy compared to cloud TV, so there are certain deficiencies. For example, supporting equipment and facilities are not perfect, and cloud resources are also the enterprise intelligence service platform is not yet mature.

Service platform needs to be improved

Cloud appliances come from "cloud computing." In 2006, the concept of "Cloud Computing" was first proposed. "Cloud computing" is an Internet-based computing method. In this way, shared hardware and software resources and information can be provided to computers and other devices on demand. The platform for providing resources is called the "cloud."

The technical personnel of brands such as Skyworth and Samsung stated that cloud appliances integrate the concept of “cloud” with home appliances. The key lies in the “cloud”, which is the platform for providing resources for home appliances. For cloud appliances to be worthy of the name, manufacturers must establish a powerful "cloud"-side platform to store a wealth of rich resources for consumers to use at any time. At present, many practical conditions for cloud appliances do not exist, and consumers do not actually have much difference with ordinary home appliances. However, cloud appliances are the development direction of home appliances. At present, the most important is to improve the service platform.