First, Zhongguancun Market Adventure: MP4 + Internet = Tablet PC? One day in December, the reporter encountered a thing that made people laugh at nothing in the Zhongguancun: originally intended to buy a tablet for a friend, and was stopped by the "guide shopping" in Hailong's store. The shopping guide asked: "Brother, what are you buying?" The reporter casually said a "tablet", did not mind this thing. Unexpectedly, this "enthusiastic" shopping guide walked a lot of ways with reporters, and finally the reporter "Fudge" to a store operating MP3, MP4.
Next, the female owner of a brand that specializes in a certain brand of MP3 and MP4 asked the reporter, “Do you want to buy a flat tablet? I have it here.†Then, the female shopkeeper took out a palm-sized “flatâ€. Based on professional experience, the reporter Immediately determine this so-called "flat" is not reliable. When the reporter asked: "This is not MP4?" Female owner published her "high opinion": "Tablet PC is not MP4 plus Internet function? I can also access the Internet, also supports touch, the screen also has 7 inches. â€
The situation encountered by reporters is not uncommon in the market. In particular, after the Apple iPad was fired, there were many “xPads†on the market that followed the trend. Some of these companies had no knowledge of tablet computers. Into this unfamiliar field, there is no lack of dealers "stealing concept" birth "MP4 + Internet = Tablet PC" such a great theory.
Second, in one go, "xPad" knows how much:
Since Apple iPad hit a record-breaking sales of more than 2 million units in 59 days of listing, many people are “crazyâ€: On the one hand, Apple Store and Apple iPad’s major distributors “sell crazyâ€; on the other hand, many digital product manufacturers “Insanely mad,†there are lots of people who are jealous and jealous of the apple. The worst thing is that the media reporters are “crazy†and various “Pad†messages follow: the patriots want to push “aigoPad†and they want to push "Le Pad", Toshiba, Samsung, Acer must push the tablet, Dell has to push. . . Of course, there are a large number of brands you have not heard of: e-person e-ben, optimist, Ben Yi, EKING, DAWA and Malata, Great Wall, Qixi and other slightly-heard brands.
Although the name “xPad†is not the same name, it is basically a follow-up product. This seems to be very similar to the situation when the Internet is popular: When the Asus EeePc became popular, the netbook was highly hoped for. The major manufacturers also considered that. The Internet boom will soon set off a boom in the market, so manufacturers with unconditional conditions will launch it. In the Tablet PC era, although the situation is similar to that of the Internet, the actual results are still different: In the era of Internet access, not only the brand of the cottage is making a come-and-go, but many well-known brands also have a lot of moves. In the era of tablet, apart from some unknown brands and cottages, After the brands launched, Lenovo, Hewlett-Packard, Asus, and other large manufacturers reacted in a "cold" manner.
Ever since, on the market, apart from the Apple iPad, there are not many other brands that really have an influence: In the Zhongguancun market, everyone is called Hanwang, Samsung, e-man, Pilkada (this is still a loan from Peel.) The name of Cardin Fashion is waiting for a few brands. And such as: Scorpio, KUPA cool running, handsome cool, etc. The basic no one heard of the brand, the market is even more difficult to trace.
Third, the parties view - "xPad" is difficult to make money:
What happened to the parties after the appearance of various "xPads"? The reporter investigated several tablet computer dealers in the Zhongguancun market on the spot: A dealer who operates a Samsung mobile phone told reporters that the tablet PC is not his main business. Many people will regard Samsung's tablet as a large-scale mobile phone - this is its selling point is also a disadvantage: On the one hand the Tablet PC with mobile phone function is very fresh, in turn as a mobile phone this 7-inch tablet is too large. When a reporter asked how the sales of the Samsung tablet were, the dealer said that it was not as good as the iPad and the profit was “meagerâ€.
In a store operating Hanwang tablet, the reporter chatted with the owner: The shop owner complained that the Apple iPad had a great impact on them - when the iPad was the cheapest, it sold about 3,500 yuan, and they also sold Hanwang tablet. Price, even higher, although the market positioning of the two is different, but the iPad basically blocked their "financial road."
In addition, we also interviewed several consumers who purchased tablet computers: Mr. Zhao, a company’s procurement officer, told reporters that their flats were purchased mainly for the purpose of sending customers at the end of the year. Tablets were only high-end consumer products, and gifts were not non-existent. Tablet can not be. If you let him buy, he will not come to buy a tablet. Another woman, a white-collar worker, said that he bought a tablet computer mainly to go for the iPad, and other brands did not consider it.
An industry person familiar with the tablet market told reporters that at present, "xPad" does not have a complete software application platform service. A successful tablet PC will often form an iPad-like business model - selling not only the iPad machine itself, There are also various software services used on the iPad. However, the "content win" product on the current domestic "xPad" is basically not yet available. In addition, high tariffs for domestic 3G networks are an important factor hindering tablet development. How tablet manufacturers communicate and cooperate with domestic 3G operators is directly related to the survival of tablet computers. Even the powerful iPad is incongruous, and the "xPad" is even less likely to gain an advantage, which leads to the result that "xPad" does not make money.
Fourth, Apple iPad dealer - software and services to make money:
Since "xPad" doesn't make money, then should Apple iPad make money? Near the end of the year, the price of the Apple iPad in the Zhongguancun market has risen many times. It looks like the days of iPad dealers have been good. However, the reporters encountered several Apple dealers are all told reporters "downsides": "Now iPad prices are rising prices in the upper reaches of the channel, we buy a lot more expensive than last month, but actually earn less money ";there is now a shortage of goods, the goods can be good, do not expect how much money can be made";"the customer is picky, bought the machine but also let you give him a jailbreak, loaded a lot Software, the machine basically does not make money, we only earn service fees."
We published a survey on the Apple Software Market without Warranty and Prison Break published on November 24, and investigated the software service market for Apple products. According to the survey, we found that there are a number of people who rely exclusively on hacking to make money in the Zhongguancun market. Take the Apple iPad as an example: You can earn RMB 100-200 for an iPad jailbreak, stocks of iPads, popular games, and the like. The software generally charges 10 yuan; the general software charges 2 yuan.
According to the survey, only 28.23% of the users who bought the Apple iPad purchased Apple software on the Apple Store. The other 70% of users think that the software on the Apple Store is still too expensive. Therefore, many people choose to "do their own hands to solve software problems" or to find "Computer City Apple dealers and other channels of purchase," which makes the Zhongguancun and other computer stores, the rapid rise of the software services industry.