Mu Linsen released the 2014 annual performance report on the evening of the 27th. The company achieved operating income of 4.002 billion yuan in 2014, an increase of 39.25% over the same period of last year; net profit attributable to shareholders of listed companies was 435 million yuan, an increase of 0.50% over the same period of the previous year.
Mulinsen said that the LED industry is an emerging sunrise industry, and the market demand is on the rise. At the same time, the company further increases the investment in international advanced and fully automated manufacturing equipment. The production capacity and output of the company's main products are continuously improved. The product cost advantage brought by the company has strengthened the market competitiveness of the company's LED packaging products.
In addition, Mulinsen said that the company's increase in revenue in 2014 was mainly due to the company's continued expansion of LED lighting in 2014. LED lighting sales staff salaries, advertising investment, exhibition sales expenses increased significantly, and swallowed some of the current profits. At the same time, due to the low threshold of lighting market and fierce competition, the company as a new market entry, the production process needs to be continuously improved, the scale advantage has not yet appeared, labor costs and manufacturing costs remain high, so the gross profit margin of lighting fixtures is biased. Low, lowering the company's comprehensive gross profit margin; Secondly, since the second half of 2014, SMD products market competition has intensified, sales prices and gross margins have fallen, and the current profit level has been thinned.
Mulinsen said that the LED industry is an emerging sunrise industry, and the market demand is on the rise. At the same time, the company further increases the investment in international advanced and fully automated manufacturing equipment. The production capacity and output of the company's main products are continuously improved. The product cost advantage brought by the company has strengthened the market competitiveness of the company's LED packaging products.
In addition, Mulinsen said that the company's increase in revenue in 2014 was mainly due to the company's continued expansion of LED lighting in 2014. LED lighting sales staff salaries, advertising investment, exhibition sales expenses increased significantly, and swallowed some of the current profits. At the same time, due to the low threshold of lighting market and fierce competition, the company as a new market entry, the production process needs to be continuously improved, the scale advantage has not yet appeared, labor costs and manufacturing costs remain high, so the gross profit margin of lighting fixtures is biased. Low, lowering the company's comprehensive gross profit margin; Secondly, since the second half of 2014, SMD products market competition has intensified, sales prices and gross margins have fallen, and the current profit level has been thinned.
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