According to LeTV CEO Liang Jun, the new 919, the personal marketing campaign jointly planned by the new LeTV partners and LePar partners may not be perfect, but this is an important step for the new LeTV to try to change. In the future, New LeTV will give full play to the advantages of existing users of storage, use Internet technology to bring long-term benefits and localization services to users, and together with LePar, promote the arrival of a new retail trend.
It is reported that this new 919 Super TV Day is mainly thanks to the old users of the preferential activities, divided into the line into the store polite and online booking polite, users can choose according to their needs where to participate in activities.
Among them, under the LePar line "Lui Hui old users into the store," the activities of different regions in the country are planning rich and diverse old user preferential policies, including direct discounts, gift accessories, various VIP members, gifts and other forms. Users only need to use the mobile phone to screen the activity information, and they can enjoy different offers when they enter the store. Even as long as you can get such photos, you can enjoy the same discount. Online Jingdong, Tmall and Leshi Mall's "Appointment with politeness" activity has been opened, users can choose platform appointments according to their shopping habits and preferences, in the 919 days to purchase a gift to enjoy the event, the maximum reservation can enjoy 700 yuan discount .
Before introducing the new LeTV this year how to do 919, Liang Jun also shared the recent feelings, he said that the new LeTV will be out of the woods, thanks to fans, partners, supplier partners and music as together, the next October, In November and December, everyone will see more changes and more differences in the new music.
“We will think in ways that others could not think of, and we will act in ways that others did not think of, citing a sentence in “Karen Rinpocheâ€: Life has no way to go. Every step counts.†Liang Jun said .
New LeTV will surely walk out of the jackpot Thanks to fans, partners, supplier partners and LeTV
For the first time in the press conference, Liang Jun conveyed the latest thoughts to the outside world. He said, “Let’s see the development and growth of the past because the majority of fans, LeTV partners, suppliers’ partners and LeTV have done a lot of meaningful things. It has created many influential events. Today, LeTV has encountered unprecedented difficulties and challenges, and everyone has also been under tremendous pressure with us. However, it is because of your being together that I believe LeTV will surely be able to get out of its predicament. Have a better future."
“I would like to thank everyone who helped, helped, and contributed to the development of LeTV. Whether or not you are a client, a partner, or a partner today, whether it be spurs or encourages our friends, I I would like to thank you for your support and commitment to Letv in the past. For all those who continue to support us, thank you for your trust in New LeTV. Thank you for your willingness to work together with LeTV and stay with us."
Liang Jun firmly believes that the new LeTV's difficulties are temporary and will surely get out of the predicament, because there are still a bunch of tough and reluctant partners with us! At the same time, he also said to everyone "I'm sorry, everyone suffers." You are suffering what you shouldn't have suffered. You are suffering what you shouldn't have and you shouldn't have the risks.
New LeTV Establishes New Strategy, New Culture, New Team Positioned as a Home-based Internet Entertainment Consumer Service Enterprise
It is reported that New LeTV has entered a new chapter in the development of LeTV. The new LeTV includes LeTV, LeTV, LeTV Cloud, and LeTV. These four core businesses are still four organic components of LeStreet Ecology and will continue to be tight. Tie together, go hand in hand and move toward the new journey.
New LeTV established a new strategic direction of “focusing on the big screen, focusing on self-control and ecological opennessâ€, formulated a new culture of “focus on goals, simplicity, transparency, and responsibility†and appointed new management teams for each business and key positions.
Liang Jun said that the new LeTV is positioned as a company that provides home Internet entertainment and consumer services, facing the rapid development of new consumer upgrades in China, we will firmly seize the huge business opportunities brought about by the family's Internet, let the new LeTV again Rise once.
New LeTV Opens Up Change Attempts With LePar Partners to Build 919 Super TV Day for the First Time
Liang Jun believes that it is necessary to profoundly reflect on the difficulties and deficiencies encountered in the past and make changes to learn from setbacks and failures. This will be the biggest asset of the new music. He hopes that all those who pay attention to LeTV will be able to see the new music as new changes.
For this reason, this year's 919, as the first 919 event of New LeTV, was named "919 Super TV Day." This is a new holiday that LeTV, partners and users interact with each other. It is a new beginning and a new attempt.
In the past few years, the 919 Music E-Commerce Festival had become the third largest e-Commerce Festival to challenge Jingdong 618 and Tmall Double 11 through innovative “buy member sending hardware†activities and achievements. However, the simple price-cutting promotion model cannot become the long-term core competitiveness of New LeTV. More and more TV brands have followed LeTV. Therefore, new LeTVs need new trials and explorations.
According to reports, the 919 Super TV Day will use the "new LeTV + LePar partners" to jointly plan the implementation of the model, and for the first time through the super TV's Internet user management and operating system, to help Leshi partners direct access to the area of ​​jurisdiction Old users, and define personalized marketing campaigns in different regions.
Liang Jun said that this time the new 919, there will be more than 600 music as partners and the new music together to plan and launch a new Internet marketing service activities, is expected to have more than 2,000 stores involved in activities.
LePar is the spokesperson of New LeTV is an eco-friendly partner under the new retail
LePar is a LeTV partner, a short name for Letv Partner. LePar is a spokesperson for New LeTV in different regions of the country and is an integral part of the new LeTV ecosystem. LePar partners are selling together with LeTV in their own geographical grid. Products and long-term operation of local old users.
Liang Jun believes that LePar is not a traditional channel because we are no longer simply buying and selling business relationships, but ecological partnerships under the new retail model.
According to reports, New LeTV has made LePar services take root by dividing multiple grids. At present, the country has been divided into more than 600 grids. Each grid has selected one of the most powerful LePar partners to take the lead as grid master. According to the size of the grid area, the grid master can select multiple sub-LePars to operate the grid together as partners to better cover users, respond quickly, and serve users.
In addition to serving new users, LePar is also working with the new LeTV to jointly operate old users within its own regional grid, providing more local features of operational services and higher quality localized offline services. In addition, in order to quickly and accurately find and effectively reach local old users, LeTV is an Internet company that has developed an Internet user management system, the stargazing system, which allows users to operate through the use of big data to understand user needs. Get business opportunities while serving users.
Liang Jun said that this year's new 919 is an attempt by us and the grid owner to use the stargazing system to start a new internet marketing model. LeTV and the grid master jointly plan and implement and reach out to the old users through internet user operation tools. This is the first time in the television industry. The Stargazing System is just a manifestation of the new LeTV Internet users' operating genes. We will continue to open up more users of the Stargazing system to our grid owners and use the Internet to help LePar transition from the traditional sales model to the user-oriented business model of the new Internet retail.
New music as the new 919 Thanksgiving old users Super TV maximum discount 700 yuan
It is reported that this new 919 Super TV Day is mainly thanks to the old users of the preferential activities, divided into the line into the store polite and online booking polite, the user can choose according to their needs where to participate in activities.
Under the line, more than 600 grids across the country will have a large number of unique 919 marketing campaigns available to users throughout the country. The LePar grid owner will customize the “Enter the Shop†activity according to their needs: All Super TV users will see the event pop-ups on the TV screen. Partners store information and event information, enter the store to enjoy discounts and gifts, you can press the "confirm" button on the remote control to view the details of the specific activities, users can see different content in different grids can be differentiated of.
For example, the 919 event details of Le Par, Changchun Leshi benchmarking store and its subordinates, there are 4 items to the store to send gifts: 1.Special models or size screen sets purchase enjoyment shocking price;2.Super movie members buy one year gift One year; 3, the purchase of gifts, different stores, there are gifts / sweepstakes / coupons / spree, etc.; 4, friends circle for 4 consecutive days LeTV related content, but also get gifts or concessions.
The 919 Super TV Day brought by the Shandong University of China and LePar to the local market was “a gift for entering the storeâ€: 1, a maximum discount of 700 yuan for a super TV; 2. a super movie member bought a one-year gift for one year; and 3 There are good gifts for purchase.
Sanya and surrounding LePar stores in Sanya, Hainan Province, brought 919 activities to the local area: 1, purchase straight down: 300 yuan; 2, over 4 X55 purchase enjoy special offers, send 40-month members; 3, the purchase of gifts : Beer, earphones; 4, free distribution in the same city, home in the province.
Liang Jun introduced that these various activities within the scope of materials and benefits, can be accurately presented in front of the old users in different regions, are all through the operation of the clustering operation of the stargazing system.
Online, the same appointment is polite.
Leshi Mall opened the appointment on September 12th and began to purchase on the 19th. Appoint a maximum discount of 700 yuan, TV free shipping. Among them: 1, over 4 X50M, booking discount 700 yuan, bare metal 2,499 yuan; 2, over 4 X43M, booking discount 590 yuan, 1 member machine 2299 yuan; 3, over 4 X40M, booking discount 640 yuan, 1 year membership 2099 yuan.
LeTV Super Jingdong official flagship store, Tmall, Suning Tesco booking a courtesy the highest discount of 700 yuan. Reservations are opened from September 12 and purchased on the 19th. Including: Super 4 X50M, booking discount 700 yuan, bare metal 2,499 yuan; 2, over 4 X43M, booking discount 590 yuan, 1299 member machine 2299 yuan; 3, over 4 X40M, booking discount 640 yuan, 1 member machine 2099 yuan ; 4, Super 4 X40/X43, appointment straight down 200 yuan, 1 year member machine as long as 1799/1999 yuan.
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