Hisense Wang An: emphasizes that TV sound quality is not differentiated competition

As the country's leading home appliance "rule-class" big boss, Hisense has always been unique in the field of television products, with ultra-high-quality technology proud of the cloud, so many other vendors look back. I believe we all also know that in the IFA (Berlin International Consumer Electronics Show) some time ago, the grand scenes of numerous Chinese companies flourishing, so that the world has seen the "intellectual" strength of Chinese descent, and the best of them is Hisense NU7700." Influence "series products.

Hisense NU7700 "Influence" TV has just finished the debut of the NU7700 "Influence" series of television products on the international stage of the IFA. It also came to our home appliance evaluation room of Zhongguancun Online. The author completed the first test. Can be very responsible to say, Hisense NU7700 is one of the few shocked products in recent years, while maintaining Hisense's flagship performance, at the same time, the most surprising is that it with such a thin body Design, but it issued a shocking sound quality performance.
How Hisense is so excellent in shaping the sound quality of this product in the limited space of the slim body of NU7700. Today we are fortunate to have invited Wang An, Hisense Audio Technology Director, to this product and Hisense to build the user in the future. The layout of the perfect audio-visual space was followed by an exclusive interview. At the same time, Mr. Wang An also shared some interesting ideas. This will be the way for everyone to come.
Hisense continues to invest in TV audio technology R & D from technology to products and strive to break through As the TV product's two most important attributes "view and listen", has always been the main tone of the user's living room entertainment, with the TV products become thinner and thinner, in the quality of Today, with the rapid development of technology, the sound quality of television products seems to have been without substantive progress, making the audio quality of most television products become short-circuit. At the moment, there must also be a leader who stands out and changes the sound quality of television products. .
In response, Mr. Wang An expressed his own opinion. He said that sound quality and picture quality are the two most basic elements of television. With the popularization of 4K TV and the development of large screen, high-quality sound effects will surely be met. Become an urgent need of users. Based on this, Hisense has been continuously investing in research and development of television audio technology in recent years, and strives to make a major breakthrough. Therefore, once the time is ripe, it will inevitably set off the revolution of the television audio system.
How to achieve superior sound effects in ultra-thin, ultra-narrow frame TV formats, especially good bass effects, can be said to be a worldwide problem. Therefore, other TV products increase the size and volume of the audio by increasing the thickness of the product and increasing the width of the frame to achieve a good acoustic effect; and the NU7700 is a breakthrough in electro-acoustic technology while maintaining the ultra-thin and ultra-narrow configuration. And the improvement of audio processing has solved this problem. This is the biggest difference between the NU7700 and other TV products.
At the same time, Mr. Wang An is very confident about the technical strength of this NU7700, he said, NU7700's sound is a sealed box structure with multiple radiators (including patented technology), its advantages The effect of boosting the bass is especially pronounced by allowing a small volume of speakers to produce a 3x volume speaker.
The sound quality should be emphasized, not a differentiated competition. For Hisense, the quality of the image is his strengths. This time emphasizes the sound quality as a selling point of the product, also has its own views, and Mr. Wang An said to this, NU7700 flagship Sound quality effects, but will not downplay the quality of Hisense's image quality, because image quality is Hisense's long-term advantage. With his understanding of television products, sound quality and picture quality are very important for television products. Hisense can create such a good sound quality product, not to deliberately seek a differentiated competition, but the inevitable result of Hisense's long-term investment in audio technology research and development. Hisense is very confident that the NU7700 is just the beginning, and more good sound quality TV products will be launched later.
As Wang An said, NU7700 is just the beginning for the reform of TV sound quality. He also mentioned in an exclusive interview that he is very sure that Hisense will gradually spread the good sound quality to a more family-friendly product line. However, a process is needed. Hisense will continue to optimize its technical solutions and costs and bring more surprises to consumers.
Hisense has been working hard to bring better audiovisual enjoyment to the users. In the future, our living room entertainment space will develop in the direction of sound and image quality with the efforts of Hisense. Hisense NU7700's “impact” is also positive. We have proved this, and we also hope that Hisense's products will become better and better. At the same time, the international and domestic market will rise steadily. These are the contents of our exclusive interview today and we are interested in this "influence" product. Friends, you can continue to pay attention, I believe it can also bring a visual revolution to your living room.

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