A few days ago, the author learned from the International Energy Conservation and Environmental Protection Association that with the comprehensive evaluation of the innovation of energy-saving technology of refrigerator products and the responsibility of environmental protection and environmental protection of enterprises, Rongsheng Refrigerator was awarded the “only recommended product for energy-saving refrigerators†by the association.
Energy saving and environmental protection
Secretary-General Li Junyang of the International Energy Conservation and Environmental Protection Association pointed out that “energy conservation and environmental protection is the common strategic goal of the association and Hisense Kelon. Through the evaluation of brand integration, enterprise market scale and brand influence, we finally decided to choose Rongsheng refrigerator to jointly promote energy conservation and environmental protection. From strategy, technology and concept to a new way of life for all."
Two years ago, Rongsheng Refrigerator and the International Energy Conservation and Environmental Protection Association jointly launched energy conservation and environmental protection subsidies, and began to stimulate the market and consumers' enthusiasm for the purchase of energy-saving refrigerators through the “enterprise subsidy†method at the market level. In June this year, after the launch of the National Energy Conservation and Welfare Policy, Rongsheng Refrigerator launched a three-subsidy campaign of “National Supplement, Enterprise Replenishment, and Merchant Replenishment†to lock in the leading edge of Rongsheng Refrigerator in the market.
Thick accumulation from the market and consumers
“Rongsheng’s accumulation of energy-saving products has finally won the return of the market and consumers.†Song Hongyan, head of Rongsheng Refrigeration Marketing Department, said that this has also accelerated Rongsheng’s sustainable investment in energy conservation.
At present, Rongsheng Refrigerator has established a whole industry chain drive system from technology research and development, manufacturing, marketing and brand concept. As early as 2002, Rongsheng Refrigerator obtained the international patented discrete multi-cycle technology to achieve temperature zone control. The minimum power consumption of the refrigerator using this technology dropped to 0.28 degrees. In recent years, Rongsheng Refrigerator pioneered the HFC-245fa/cyclopentane composite foaming technology, which has been upgraded in the traditional cyclopentane foaming technology, which not only saves resources, but also achieves new breakthroughs in heat preservation and energy saving. Recently, Rongsheng Refrigerator has launched an all-weather energy-saving technology on a global scale, which innovatively solves the problem of unstable operation of refrigerators in harsh temperature environments.
Against the market growth leading the market to complete the strategic layout
Since the beginning of this year, with the overall 15% decline in the domestic refrigerator industry, Rongsheng refrigerator has “counter-price growth†and its market share has ranked the top 2 in the country, marking the company’s strategy of leading from energy-saving technology to market comprehensive strength. layout.
Li Junyang pointed out that "energy conservation and environmental protection not only bring business opportunities to participate in market competition, but also conscious behaviors of enterprises in the process of production and operation, technology research and development and marketing. In this regard, Rongsheng refrigerator has already reached the forefront of the market."
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