Shared charging treasure is becoming a rising star in the capital market.
On March 31, Xiaodian and Jiedian successively announced the completion of the A round of financing. The investors included not only the "unicorn" Zhu Xiaohu, IDG, but also one of the BAT giants Tencent. On April 5th, Call Technology received a $20 million Series A financing, led by SIG and Red Dot China, becoming the company with the highest financing amount in the industry. On the same day, Mobo Power, a mobile power leasing project, also announced that it has received millions of angel rounds of investment.
According to incomplete statistics of public data, the amount of financing for all shared charging treasures including small electricity and street electricity has reached nearly 300 million yuan, and more than 20 institutions have entered the market.
In this way, the shared charging treasure is gone. To be exact, it should be that the industry that is "shared" is on fire.
From the beginning of the drop, Uber to the current shared bicycle, shared car rental, and shared charging treasure. The sharing economy is almost surrounded by us. For the user, the sharing economy is good because users can use it for free, and this is why the sharing economy is changing.
Capital-driven "burning economy"
The products of the sharing economy all have the commonality of no exception, that is, burning money.
The first drop into the game and Uber in order to compete for user crazy subsidies, until the drop will Uber acquisition. Shared bicycles ofo and Mobha also follow this kind of competition in the user robbery battle, and want to take the lead.
Once the shared charging treasure is launched, it is free for users to rent for 1 hour. After one hour, the hourly fee is 1 yuan. The daily charging limit is 10 yuan. The charging standard also proves that the sharing economy is common to the money. The model is almost in the business model of copying ofo.
The sharing economy has become a burning economy. What prompted the industry to burn more and more unscrupulously?
Foro investor Zhu Xiaohu once mentioned in an interview that Mobai's shareholders are very strong. Without the power of shareholders, the battle between ofo and Mobai will not last for so long, and the final result depends on the confidence of Mobai shareholders.
"Strong shareholders" corresponds to the capital is strong, Zhu Xiaohu's words from the side to explain, who can withstand the "subsidy" war, who is the final winner. A large amount of capital has poured into the sharing economy, which has become the backing of the industry's funding sources and strongly supports its money-burning behavior. Investors believe that the platform must first seize the user volume, so when a platform does not have a clear profit model, and there is no good operational capability, the capital performance is very large, because they only pay attention to the user volume. Under the impetus of capital, these platforms for sharing industries have no time to take care of their own management and future development, and they are madly pursuing orders. At this time, the sharing economy has become a burning economy, and capital is the best promoter.
Sharing the sequelae of burning money in the industry
Because of the lack of profit points, the products of the sharing economy have been criticized.
In order to occupy the market, both Didi and Uber have invested a large amount of subsidies. Perhaps it is burning money, and the two competitors finally choose to merge. After the merger, the Didi was repeatedly hit by the media for 20 to 30% of the price increase. The price of the car after the price increase was almost the same as the price of the taxi, which made many users feel uncomfortable. Relevant data shows that the average daily active users of Didi dropped more than 31% in August last year, and the average daily active users fell from 9.35 million in July to 6.42 million in August. Those users who rely on "small investment" accumulated after the price increase, they have withdrawn from the platform, and the burned money has not left anything except a gray.
On the other hand, the current shared bicycle and shared charging treasure, in the business model of burning money, will there be a breakthrough? The answer is no. After the drip was squeezed out, the outside world believed that the drip could form a monopoly, but in fact, after stopping the fast burning battle, Didi quickly ushered in Uber. Sharing bicycles and shared charging treasures will face the same problem. Whether it is ofo and Mobai, or small electricity and street electricity, whoever wins the final victory will not escape another round of subsidy war with newcomers. This approach will undoubtedly drag the "senior" side unless he can find a clear profit model.
As the venture capitalist Wang Gongquan said, "Shared bicycles must be superimposed with other services, and no other services are superimposed. This model itself will definitely not work."
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