Speaking of Sony A8F this TV, I believe there are users concerned about the dynamics of Sony products is not unfamiliar to this.
At the CES 2018 conference in January this year, Sony officially released the second generation of OLED TVs that support screen sound technology, the A8F. As another new member of the Sony TV product matrix, the A8F has changed the design style of its predecessor, A1, in appearance, using a more simple and elegant design language to provide consumers with a richer selection of products.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
At the CES 2018 conference in January this year, Sony officially released the second generation of OLED TVs that support screen sound technology, the A8F. As another new member of the Sony TV product matrix, the A8F has changed the design style of its predecessor, A1, in appearance, using a more simple and elegant design language to provide consumers with a richer selection of products.
After the close of the CES 2018 conference in Las Vegas, at the beginning of February, Sony brought new products such as the X9000F and X8500F to the domestic spring new product launch event, and exhibited for the first time the A8F series that had not yet been released. .
From the conference, we can understand that unlike Sony A1, which pioneered the OLED TV market, A8F is not only another attempt of Sony in television design, but also shoulders the mission of consolidating Sony's high-end OLED TV market.
A1's mission is to open up the OLED TV market, while the A8F is created to reach more consumers. - Sony introduced the new spring conference in February.
On March 8, the China Home Appliances and Electronics Expo (AWE 2018) officially opened in Shanghai.
Just like in the past, the MWC conference focused on electronic communication products was generally "lively". Apart from many domestic and foreign home appliance brands participating in this year's AWE conference, we have also seen many Internet and Internet of Things companies.
Sony was the first TV manufacturer to participate in AWE. During the conference (March 10th), Sony held the second spring new product conference in China this year and introduced the concept of living room theater of Sony's "high-end big-screen audio/video combination" to the media. , and in the AWE will A8F the world premiere, invited the brand spokesman Hu Ge together announced the final price of A8F.
China is Sony's most important market. — Mr. Gao Qiaoyang, president of Sony (China) Co., Ltd. said on the stage.
Regarding Sony TV's development strategy in the Chinese market, in fact, the previous interview with Takahashi Yang expressed his concern for the Chinese market. In addition to the strategic cooperation with Tencent Cloud Aurora and China TV on content resources, the online and offline market The method of product sales has also been adjusted.
Then, how do we understand what "the most important" Takahashi says in AWE this time?
In fact, although Sony displayed the new A8F product at the CES conference in January and the X9000F conference in February, in fact, the A8F was not officially released. The actual release in China should be at this spring conference of AWE. . At the meeting, Takahashi Yang announced that China had become the starting point for the A8F, and domestic consumers could see the TV at major offline stores as soon as possible in late March.
The reason that Sony TV can pay more attention to the Chinese market is that in addition to the huge spending power of domestic consumers, the “contrarian growth†of Sony TV in the country last year is also one of the important factors for Sony to continue its efforts in the Chinese market. .
Last year, Sony TV business achieved sales of RMB6 billion in the Chinese market, an increase of 36% year-on-year in 2016.
In 2018, Sony updated its market share report for OLED TVs from 2017 to 2018.
According to the data of market research company Yikang Statistics, from April 2017 to February 2018, Sony still holds about 36% of the market share in the OLED TV market. In the "65-inch OLED TV" and "more than 10,000 yuan OLED TV" market (2016Q1 ~ 2018Q1), Sony is still in the market "first brother" position.
In terms of performance on the 65-inch, 75-inch, and 10,000-plus markets, Sony also gave three figures of 15.1%, 42.9%, and 22%, respectively, all achieving impressive results.
In 2017, the color TV market was cold and Sony was growing in a contrarian direction. Sony's high-end development direction represents the market's development trend.
At the press conference, Sony announced this formula to everyone:
Sony = Industrial Design + Black Technology + Imagination
The reason why Sony can list this formula with such confidence is mainly because they already have a mature and complete 4K industry chain solution (from shooting to recording to playback) and Sony’s own hardware technology.诣. The "high-end" market will continue to be the direction of Sony TV in the future.
On the product side, compared to Sony's first OLED TV A1, the appearance of the A8F uses a more minimalist design language style. The base part did not use the A1 bracket solution but instead returned to the metal support design. This is the difference between the appearance of the A1 and A8F products.
However, in terms of hardware technology, the A8F is not discounted by Sony because of its different size. Instead, it inherits A1's high-level hardware and brings the same high-quality display. Based on the X1 advanced chip, the A8F can support and use the 4K HDR 14bit smooth gradation, HDR dynamic item reconstruction, dual image database, precise color rendering, and dynamic contrast enhancement technology.
Sony's own research and development of the screen sound field technology (through the screen behind the drive to make OLED screen vibration directly sound, thereby replacing the conventional TV's independent external speaker program), also applied to the A8F this product. In other words, on A1, it can be found on A8F.
Regarding the positioning of A1 and A8F OLED products, Chen Xi, Director of Domestic Display Products Division of Sony (China) Co., Ltd. stated that A1 and A8F are the same-level positioning products, but compared to A1 used to develop the OLED home appliance market, A8F aims to It is used to create a mid-to-high end positioning OLED TV market.
Therefore, these two products are the same level of product relations, rather than the "rumbling" combination of online rumors.
In addition, Chen Hao also introduced the television concept of Sony's "high-end large-screen home theater system."
With the closed loop of the device consisting of a 4K HDR TV, Blu-ray player, and Sound Bar whispering gallery, the user is presented with an immersive audiovisual experience. With the advantage of the hardware platform, Sony TVs can be connected to other devices of the same brand (such as PS4 game consoles), and they can get more convenient connection and experience.
In terms of prices, the A8F TVs released this time are divided into 55-inch and 65-inch models. The official selling prices are 15,999 yuan and 25,999 yuan respectively. Currently, pre-sales have been fully started.
Compared to the previously released Sony A1 (since the price of 24999 yuan), A8F pricing did bring us a lot of surprises.
After the conference, Xiaobian made a QA interview with Sony (China) Co., Ltd. President Gao Qiaoyang, Sony (China) Co., Ltd.'s consumer electronics business division chief Xie Tao, vice president Ah Ai Ying, and director of home display products director Chen Wei.
(Sony brand spokesperson Hu Ge)
For the development strategy and product deployment of Sony TV products in 2018, interested netizens may wish to continue to pay attention to our next interview review article.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Thermometer Manometer,Filled Pressure Gauge,Digital Oil Pressure Gauge,Electric Oil Pressure Gauge
ZHOUSHAN JIAERLING METER CO.,LTD , https://www.zsjrlmeter.com