Although Sony compared LG, Skyworth and other brands in the domestic market to force OLED TVs late, but Sony in this year's market, OLED TV has achieved the advantage of the later.
According to Zhongyikang data, in April 5 weeks, OLED TV sales data shows that from the 15th week, Sony OLED TV A1 market share has been tight for Skyworth. After 17 weeks, it has significantly exceeded the share of LG and Skyworth's two brands in the OLED TV market, and has become the sales force of real OLED TVs.
Among them, Sony quickly surpassed LG and Skyworth in the OLED field for many years during the May 1st and the 2nd week (April 25th - May 8th), becoming the leader in the sales share of the entire OLED market; The 65-inch specification also occupies the position of the best-selling OLED TV product, which makes people see that the entry of OLED into the OLED has brought new vitality to this market.
The industry analysts believe that Sony OLED TV A1 is constantly red on the market, so that LG and other OLED TV camps are slightly embarrassing. On the one hand, it is hoped that Sony will join the OLED TV camp and become rampant in the market. This will increase the brand thickness of the popularization of OLED TV applications. On the other hand, Sony’s OLED TV will force the strongest brands such as LG and Skyworth in the short term, which will inevitably leave the old OLED camp brands with a bit of a lingering fear.
It is understood that in the past four years, although several brands have actively expanded their markets, their cumulative sales in China are only 80,000 units. According to industry insiders, OLED TVs are not hot or cold in the past few years, except for the reasons of excessive prices. That is the lack of differentiated selling points in OLED TV itself. Some brands of OLED TVs have their own names, and their image quality is not as good as that of LCD TVs.
This year, with the active influx of traditional big coffee brands such as Sony, Philips, Konka and Changhong, this TV has a strong integration of resources such as display technology, audio technology, design art, and user experience. Promoting the market application width of OLED TVs will also bring more expectations to the future prospects of OLED TVs.
According to Zhongyikang, the sales of OLED TVs in the Chinese market from 2017 to 2020 are expected to be 180,000 units, 550,000 units, 1.5 million units, and 2.5 million units, respectively. The growth momentum is very strong.
A professional told the audio-visual circle that OLED TVs must truly become the mainstream of the market, and still need to achieve quality improvement in sound and painting, rather than simply blowing the gimmick function. Sony OLED TV A1 is constantly red on the market side, which proves that there will be a market for good products, even if the price is relatively expensive.
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