A few days ago, Tencent Ma Huateng and Jinsha Jiang venture partner Zhu Xiaohu for the current hottest shared bicycle crossover truss, causing countless users onlookers. A debate about the “who is the true leader of sharing bicycles?†and “When will the cycling competition end?†are discussed in full swing.
According to statistics, 45 companies have merged into the field of shared bicycles in just 30 months, and the industry financed nearly 13 billion yuan. Among them, two companies have a valuation of over 10 billion yuan, and the cumulative number of users exceeds 100 million. So far, there are more than 20 million bicycles full of Chinese streets. In mid-June, the sharing bike news was repeated: On one side, Mobike won a new round of USD 600 million in financing, setting a record for single financing in the shared bicycle industry; on the other hand, the Wukong Bicycle in Chongqing was officially operated for 5 months. On June 13, it announced that it would withdraw from the market and become the first shared bicycle to retire.
"Shared" or "exclusive", in the end who is the NO.1 of a shared bicycle? Where are the colorful bicycles? Where is theo and Moba going to be drip and fast? It's not just sharing bikes. In the era of product explosion and severe homogenization, all walks of life are under competitive pressure from all sides of the market. Where do Chinese companies go and how do they achieve breakthroughs in a fierce business warfare? China's business leaders compete in a competitive platform UmeNet and Chinese competition strategy The first person, Mr. Xie Weishan, established Junzhi Consulting, which will be held in Beijing on July 1st. Summit - see how shared bikes can win in China. The above answers will be announced one by one, Xiao Bian is now refining the highlights of this summit to readers -
Xie Weishan, the first person in the competitive strategy, boldly interprets the “bicycle†of shared bicycles
In the crowded shared-sports market, netizens jokingly stated that “the colors of bicycles are not enough.†But in the three camps formed by the two giants and other bicycles, the competition has become increasingly intense. In this emerging industry, where capital and resources are used for resource marketing, although shared bicycles are treated by capital darlings, their exposed competition issues are very serious.
When colorful shared bicycles flock to every corner of the city, competitors are anxious about how to overcome their opponents in a fight to win, how do the strong overcome the strong, and how do the weak create a chance for survival? Chongqing’s Wukong Bikes In the end, after months of being confined to the "Five Fingers", will the rising star of the future continue to follow suit? Where will the capital and market wars go? In this forum, Xie Weishan, the first in the competition strategy, will move forward. Starting from the theory of competitive strategy, we will deeply analyze the competition issues in the shared bicycle industry and give entrepreneurs a revolutionary thinking revolution.
According to Xie Weishan's team, Jun Zhi Consulting revealed that Xie Weishan will comment on the shared bicycle brands participating in the forum one by one, pointing out the core issues of competitions such as ofo, Mobai, Xiaolan, Xiaoming, etc., and on-site support. How do these brands deal with competition in different locations? "On the forum, Xie Weishan will definitely predict the outcome of sharing bicycles. He always likes to throw dry goods." An analyst at Junzhi said, "Not only for the field of shared bicycles, Xie Weishan's competitive strategy theory is obtained from thousands of commercial operations. It is instructive strategic value for entrepreneurs from all walks of life who seek breakthroughs in China's competitive environment."
Xie Weishan is currently the main lecturer of the strategic positioning course of Peking University. He is one of the few actual combat experts who can use competitive strategy thinking through training, consulting, and counseling to land on business operations, brand building, and performance improvement. Its team led a major miracle in the history of the Chinese business community in just one year - helping companies in six different areas achieve their contrarian growth and gain an absolute advantage in competition. For example, in 2016, Jianyi first reversed after the industry's overall decline. The annual terminal sales increased by over 30%; Yadi Electric Vehicles' high-end sales increased by 80%, and surpassed the original leader, ranking first in the industry; Flying crane milk powder broke the myth of foreign milk powder and leapt to the top in China. Its high-end series sales volume increased by 80%. The high-end series in the first quarter of 2017 increased by 191% year-on-year, achieving an overall growth of 34%.
Five-way expert Qi Xiangxiang, Talkingingdata released report "to serve people"
The guest lineup of this summit is worth looking forward to! In addition to Xie Weishan, an outstanding representative of sharing bicycles and competitive strategy expert, Wang Lifen, the founder of YouMi.com, and several “grand coffees†outside the company, Director of Information Research Department of the National Information Center, sharing economic research. Zhang Xinhong, Director of the Center, Gao Hongbing, Dean of the Ali Research Institute, and Luo Bin, Partner of Jinshajiang Venture Capital, Gao Qi, Vice President of Talkingdata, and Qian Meng, Deputy General Manager of Sesame Credit, all will attend the meeting and deliver keynote speeches of different focuses.
Looking at the current shared bicycle market, a large number of shared bicycle companies are expected to spring up with the investment of large investors who are expecting a high rate of investment, and they will rapidly occupy the streets of major cities with thunder. Consumers find bicycles, unlock locks, and complete payments through the program. This “perfect†business model is difficult for entrepreneurs to achieve profitability. Whether the shared bicycles in the Chinese market have already faced the tightening of the wind and the stage of vigorous reshuffling? The five-party experts in the forum touched on the bicycle. This is an “elephantâ€: Director Zhang Xinhong will use the topic “Sharing Economy Development Status and Trends†as a topic. The analysis introduces the rules and barriers of the shared economy industry at home and abroad from a macro perspective. Luo Bin has published a speech on “How to Understand the Shared Economy†with years of actual investment experience to help more people in and outside the industry to see the present and future of the shared economy; Dean Gao Hongbing made a statement and announced his research on the sharing economy.
At the same time, Senior Vice President of Talkingdata will publish the latest data on shared bicycles on the spot, and interpret the indicators of the shared bicycle market from multiple dimensions. It has been revealed that this will be the “newest and most fair data†for bicycles currently shared, and it will surely “come in numbers†so that more readers can clearly see the true face of China’s shared bicycle competition.
How to win in China? Wang Lifen, Xie Weishan personally taught business competition competition
The summit was the first summit forum that was founded by Wang Lifen, the founder of Youmi.com, after reorienting Yumi.com as the "business leader's competitive knowledge platform." As China's most outstanding television producer, Wang Lifen has served as the chief producer of "Dialogue," "Economic Information Network," "Global Information List," "First Time," and "Economy for Half an Hour." After returning to the United States to study abroad, he founded the most influential entrepreneurial program "Win in China" so far. Another highlight of this forum is that Wang Lifen and Xie Weishan will host a banquet for the dinner guests personally and will have an in-depth exchange with the participants on the company's development strategy and corporate competitive strategy during the banquet.
Mr. Xie Weishan even opened "three questions" to each student in the dinner party, and he personally taught the "commercial battle collection" in the commercial war. An entrepreneur in a fast-moving industry said: “Mr. Wang Lifen had auctioned off many business days. The shows benefited me a lot. I bought a chance to have dinner with a marketing guru at the summit. There are several problems. It is very important for me and my company to want to hear the teachers’ opinions in front of their ears.†There are plenty of people who share the same attitude with this entrepreneur. There are very few remaining tickets for the dinner of Wang Lifen and Xie Weishan.
The current summit used the hot discussion of "shared bicycles" to start the process of winning the Chinese enterprises in a competitive environment. This high concept attracted a lot of media attention. In today’s fierce competition, whether it is a corporate manager or a corporate manager, or whether the company is at the top or bottom of the market pyramid, “how to win the competition†is every enterprise that is in a fierce competition. The first question to avoid.
Well, this summit will tell us something. Please wait and see.
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