Every spring festival, the home appliance market began to enter the "air conditioning season." This year is no exception. Starting this week, Gome’s “Black Week†and Suning’s Spring Quality Home Appliances Life Festival have made air conditioning a major highlight of the recent home appliance market promotion. From past experience, consumers began to prepare for air-conditioning installation before the start of sales in the air-conditioning season in early March. It is expected to avoid the peak season after May, and also have the opportunity to use the time difference to avoid the price peak in the summer season.
The air conditioning market has been blowing "healthy winds" all along. The flu that hit winter and spring, and the increasing emphasis on the family air environment, make the "healthy wind" blown out by air conditioners this year have special significance. The "2018 Air Conditioning White Paper" released by Suning's joint market research company Zhongyikang Times shows that this year's air conditioning market, "healthy wind" may blow more than ever.
A
Old air conditioners become "sources of pollution"
With the increasing use of air conditioners in the home, air conditioners have gradually become an invisible health hazard at home. Recently, the "2018 Indoor Air Health White Paper" issued by the China Center for Disease Control and Prevention showed that air pollution sources accounted for 42% of the total, almost becoming the top source of pollution among families.
The report shows that the results of household air-conditioning household surveys conducted in Shanghai, Beijing, Shenzhen and other places found that 88% of the total number of bacteria in the air-conditioning fins exceeded the standard, 84% of the total number of molds in the air-conditioning fins exceeded the standard; the bacteria detected in the air-conditioning fins were the highest. Up to 91259 / c? O, the average value has reached 3864.48 / c? O, more than 40 times the standard, the most serious over standard is nearly 100 times.
The report reveals that the health problems hidden in air conditioners may be more serious than expected. Therefore, relevant experts have given a variety of solutions: one is that air-conditioning materials need to be more healthy, the old air conditioners obviously need to be upgraded and updated in this respect; second, the self-cleaning function of air conditioners is more valued, and the market research company Yikang Times released For the statistics of the air-conditioning market last year, self-cleaning air conditioners accounted for 14.4% of the total offline market, up 6.2% from the same period of the previous year. Third, in terms of usage habits, many consumers tend to ignore the cleanliness of home air conditioners. This makes it easier to aggravate health risks, and daily cleaning of air conditioners is imperative.
B
60% old air conditioner needs to be replaced
Due to the inherent flaws in the old air conditioners, consumers will pay more attention to the health functions when they purchase new air conditioners, which will gradually replace the old air conditioners. According to market statistics, there are currently 126 million household split air conditioners in the country entering the renewal period. It is expected that the replacement rate will reach 58.7% in 2018.
From the perspective of consumer demand, Zhongyikang's market statistics released at the end of last year showed that the product structure upgrade trend of the offline air-conditioning market in 2017 was not reduced, and frequency conversion, high energy efficiency, intelligence, and self-cleaning were still in progress. The retail sales share of inverter air conditioners has reached 75.6%, an increase of 1.5% year-on-year. This means that three-quarters of the air conditioners on the market are inverter air conditioners; the first, second and third grade energy efficiency ratio models account for the overall frequency conversion line. The retail volume of the next market reached 46.0%, 20.0%, and 33.7%, respectively, up 17.0%, -10.2%, and -6.7% year-on-year; intelligent accounted for 33.3% of the retail market share of the overall offline market, compared with the previous year. During the same period, it increased by 4.2%.
In contrast to the situation of online e-commerce, the above indicators also show a more obvious trend.
C
"trade-in" to promote air-conditioning upgrades
Currently, consumer demand for full-scale control of indoor air is escalating. Air conditioner manufacturers have also jointly announced the latest standards of the new wind industry and established the New Wind Industry Alliance.
This year, the air-conditioning market has started from the start, and “old-for-new†is expected to become a market keyword. For consumers, the old air-conditioning replacement and the newly purchased air purification environmentally-friendly air conditioners and fresh air products will have high demand and have the opportunity to obtain consumer subsidies. Taking Suning as an example, consumers can purchase a designated model and replace the old machine with a new machine, which can be subsidized by hanging 300 yuan and 600 yuan. Suning expects that the subsidy implemented in the form of price concessions and special refunds will reach 2 billion yuan this year, and it is expected to benefit about 5 million households throughout the year.
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