The micro-whale is also a good fight, Li Ruigang 2.5 billion shares in Manchester City

Li Ruigang, the founder of the Internet TV brand whale and the “China’s Murdoch”, has been making a fortune and announced that it will invest US$400 million to lead the Manchester City Club.



This time, Li Ruigang’s Chinese cultural association, Handan Capital Holdings Ltd., acquired 13% of the shares of City Football Group (English name City Football Group, CFG), the parent company of Manchester City Club. Li Ruigang, chairman of Chinese Culture, became a member of the seven members of the City Football Group’s board of directors. one. Urban Football Group is a 100% controlling shareholder of Manchester City Club. Since then, Li Ruigang's sports industry layout has taken off.

Recently, Li Ruigang has been involved in the sports industry. Prior to this, Chinese culture’s sports clubs had thrown RMB 8 billion to win exclusive rights for the exclusive broadcast of the Chinese Super League. They also won the exclusive rights of the “China Team” (China National Team) for exclusive media coverage in the global media, the Chinese College Football League and the World Cup. And the core league events such as the German First Division.

In Li Ruigang's view, the copyright value of the Chinese sports market is still far from the time of value discovery. The investment of large funds is a symbol of his confidence in the Chinese sports industry. Through this series of investments, we can roughly find out the dimensions of Chinese culture investment in sports events. As the only internet TV brand owned by Chinese culture, Micro Whale TV is an important entrance for Li Ruigang to lay out the “living room internet economy”. In the future, watching sports events on micro-whale TV not only has the best source of programs, micro-whales can provide users with more and more interactive live broadcast services.


Li Ruigang said: “Chinese football is at a very critical stage of development. We are convinced that football, as the most important sports industry in China, and the most popular mass sports in China, is welcoming unprecedented opportunities for development.” Committed to being the best TV in China's young family Internet age, industry analysts, Super League, Manchester City and the upcoming World Club Cup, the micro-whale "occupy the living room plan" sports ace is being displayed one by one.

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