For decades, the so-called "in-vehicle infotainment system" (hereinafter referred to as "vehicle system") has always been a radio. This situation changed only when the tape player appeared, and then the tape player was again used by the CD player. Instead, today's in-vehicle systems are increasingly being dominated by smartphones and streaming media. Obviously, with the continuous development of mobile communication technology, the connection between the automobile and the outside world is getting closer and closer, and the demand for the vehicle system is getting higher and higher, which brings new challenges and opportunities to the automobile manufacturer. . As we all know, the technology update speed of the automotive industry is much slower than that of the technology industry. So we have seen technology companies including Apple, Google and Microsoft start to cooperate with car manufacturers to develop car systems in recent years. Greatly improve the update speed of the vehicle system.
From a certain perspective, cars are becoming the “large peripherals†of smartphones. At the same time, many young users are increasingly dependent on social media and streaming media, and they are even driving. When I look at my mobile phone, this has increased the incidence of accidents to a certain extent, so how to integrate mobile phones and cars into many consumers' concerns.
However, the in-vehicle system does not simply load the phone into the car, so we see that the mobile operating system, wireless connection modules and large and small screens are gradually integrated into the new car. Of course, these emerging car technologies tend to First of all, it is equipped with relatively high-end models, but over time, these technologies will gradually be applied to ordinary models, and even become the standard configuration of the entire automotive industry.
Let's take a brief look back at the development of the in-vehicle system and see how the car radio has evolved into an omnipotent intelligent driving system.
In-vehicle system before iPod
In the first place, the car was just a car. The driver was almost all on the road while driving, and the only entertainment during the long run was to accompany their passengers. This situation continued until the late 1920s. The first radio station changed after it appeared, and the Ford T-car sold more than 15 million units. In the 1930s, radios began to be installed in cars and gradually became one of the standard cars.
In the ensuing decades, the radio has been the protagonist of the in-car entertainment system, and during this time there has also been a large wave of professional radio stations dedicated to car audiences. In the 1950s, Chrysler began to try to introduce the phonograph into the car, but because the phonograph had very high requirements on the smoothness of the equipment, the final car phonograph was not popular. In the 1970s, small cassette tapes began to sweep across the globe. Although the sound quality was relatively general, it was occupied by the dashboard area of ​​the car for a long time because of its convenient operation.
In the 1980s, the CD player quickly entered the auto market after its launch, and “dried out†the tape from the car with lightning speed. However, now that the CD player is ready to exit the car history stage, Alex Bellus, an analyst at IHS AutomoTIve, a car information consultancy, believes that by 2021, the US car CD player is expected Sales will drop by 80% from now and the world will fall by 50%. At the same time, with the rapid development of smart phones, more advanced digital technologies are beginning to appear on car dashboards.
In-vehicle system for the iPod era
In recent years, in-vehicle systems have begun to move toward digitalization. More than a decade ago, Bill Gates once boldly predicted that 30% of cars will be equipped with Windows CE operating system in 2006. Although this is somewhat exaggerated, at least in 2007, Microsoft and Ford jointly developed an in-vehicle system. Ford Sync has been loaded onto the Blue Oval. In 2001, Apple released the first generation of hard disk music - iPod, the release of this product basically announced the end of the tape and CD era, although the latter two have been lingering for years.
In 2001, MP3 players have emerged, but because the price of solid-state drives has remained high, many MP3 players have a very small capacity, and the music they store doesn't even have much tape and CD, but the first iPod. Changed the status quo, up to 5GB of body capacity makes it quickly become the leader in the MP3 player market, and consumers then naturally like to use their iPod in the car, they even hope that the iPod can be integrated with the car . Many automakers quickly discovered this demand and began to work with Apple to introduce an integrated solution for the iPod. By 2006, many new cars had already begun to be equipped with iPod-specific interfaces.
Although the iPod has not been eliminated yet, it is a matter of time. With the advent and popularity of the iPhone, the meaning of the iPod has become smaller and smaller, and the iPhone has been able to perfectly interface with the car through Bluetooth. So this also makes it possible to integrate the in-vehicle system with the mobile operating system.
Today's in-vehicle system
With the development of devices such as smartphones, tablets and navigators, more and more people are hoping to use these devices in their cars, or to make them play a role in the driving process, such as assisting navigation and playing music. Calling and so on, this has become the main function of today's in-vehicle infotainment system.
Of course, when driving, it is necessary for the driver to concentrate his attention. Playing the mobile phone during driving will undoubtedly distract the driver and increase the risk of accidents. In view of this situation, voice recognition is introduced into the vehicle system. Technology is a great way to solve these problems, not only allows drivers to enjoy the convenience of mobile devices, but also complete multiple operations without having to leave the road.
In fact, the development of in-vehicle speech recognition technology has been going on for quite a long time, led by IBM and Microsoft earlier, and now Apple and Google. Among them, Apple's voice assistant Siri has become a household name, and Audi and Google's cooperation in this area has been very deep. At the same time, more and more car manufacturers (including Chrysler, Audi and Chevrolet) have begun to try to integrate speech recognition technology directly into the car system, rather than relying on the user's mobile device.
Take the new Audi A3 as an example. The model has built-in LTE data connection and a new modular infotainment platform. The navigation system of the platform directly uses Google map data instead of traditional navigation data, which can provide users with more For precise navigation. At the same time, Audi has also carried out a number of innovations in driver interaction in the vehicle system, including the introduction of Google Voice Search, which has improved the user's driving experience to some extent.
Who will dominate the future automotive system market?
As mentioned above, both Apple and Google have launched a car-mounted mobile operating system specifically for cars. Apple released the car system CarPlay in March this year. We can think that CarPlay is actually a streamlined version of the iOS operating system. This system allows the iPhone connected to the car to be displayed on the car screen with a specific interface, so that the driver can drive while driving. Access apps like maps, music, and posts on your phone. After enabling CarPlay, the driver will be able to activate the iPhone's voice assistant Siri, let it read the text message and reply, and can also easily make a call. The system can reduce the number of times the driver operates the device to a certain extent, thus ensuring driving. safety.
Apple CarPlay's first cooperative car manufacturers include Ferrari, Volvo and Mercedes-Benz. Future GM, Ford, BMW, Toyota, Honda and Kia will also join the CarPlay team. Volvo has said that CarPlay will be launched on the XC-90, which will be released later this year. At the New York International Auto Show in April this year, Volvo also showed the specific use of CarPlay on Volvo cars through a demonstration device. Features. Although this demonstration device was not pre-installed on Volvo's car, it is enough to show how Volvo's hardware and software seamlessly interface with CarPlay.
Look at Google again. Google took the lead in setting up the "Open AutomoTIve Alliance" in January. The first automakers in the alliance include Audi, GM, Honda and Hyundai. The main product is the AutomoTIve Link in-vehicle system. The third-party developer's app will be accepted, but Google will have the final review rights and definition rights to the interface. Like Apple, Google also promised to have an OAA-certified car officially on the road before the end of the year.
In summary, the rapid development of smartphones and tablets has brought digital entertainment to all areas of human society. As the main tool of human daily life, cars naturally need a fully functional, in-use vehicle system. Whether it's Apple's CarPlay or Google's OAA, we just want the car to be perfectly integrated with the mobile device, providing users with maximum convenience. This is not only a problem that technology companies such as Apple and Google need to consider, but also a problem that many auto manufacturers must pay attention to.
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