In 2017, the market demand for color TVs is not strong, and the overall color TV market is facing greater downward pressure. At the same time, it also ushered in the painful period of new technology changes. The rapid popularization of new technologies and new products represented by Hisense laser TVs and ULED super quality TVs drove the high-end large-screen market to become stronger and stronger. According to the latest research findings of offline and online consumers conducted by the China Electronic Chamber of Commerce, among the factors influencing television purchase decisions, the picture quality, brand, and size currently rank in the top three, and “price†retreats to fourth. It can be seen that consumers are more concerned about the quality of the product, and the quality of the picture has become the most important indicator of TV quality.
In April of this year, Hisense signed a contract to sponsor the 2018 FIFA World Cup. The Hisense NU8800 series ULED TV is the first 2018 World Cup custom TV built exclusively for fans around the world, applying the latest technological achievements developed by Hisense in the design, quality and sound quality. And smart experience and other aspects have reached the international advanced level.
The Hisense NU8800 series TV uses ULED adaptive dynamic backlight control and quantum dot four-dimensional color reproduction technology. Each backlight can achieve 4096-level fine dimming, which can restore the picture level, details, and colors more realistically. This product uses the Motion Flow intelligent motion frame measurement technology, which can accurately restore the trajectory of the moving object. The picture is clear and smooth, as if it were on the court.
At the same time, the quality of the image is enhanced. The Hisense series ULED TV also applies the professional sound recording technology branded by Waves, the first professional recording brand. It has 9-segment EQ tuning and 3D sound effects personalized tuning design. Provide an immersive, on-the-spot viewing experience.
In terms of intelligence, the NU8800 has realized intelligent voice interaction, face recognition, video sharing, smart home and scene-based content services, providing users with a convenient, rich and intimate experience of using smart TV.
Through the continuous introduction of high-quality, high-value and high-experience products with international quality, Hisense's advantages in the high-end market are further highlighted. China Yikang statistics show that from January to May this year, Hisense ULED sales increased by 180.42% year-on-year, and Hisense's laser television accounted for 34.17% in the 80-inch and above markets. Hisense has become the benchmark in China's high-end large-screen market.
Laser TV, as a representative of next-generation display technologies, has received increasing attention from the industry. It is reported that China Electronics Standardization Institute has been working together with laser TV backbone enterprises such as Hisense to carry out the "Laser Display Technical Specifications", the specification will be released in September this year.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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