HC Home Network News: Since the end of last year, Xinfei Electric's senior management team has repeatedly "earthquakes", let us first look at this personnel turmoil:
In December 2010, the former chairman Zhang Donggui resigned;
In April 2011, Yang Jian, the general manager of the original refrigerator sales, resigned;
In May, Dr. Liang Shangyong, the general manager of the former Technology Center, left the company;
In June, Ding Junfa, the former chief operating and general manager and legal representative, resigned;
In August, Wang Jianhua, senior general manager of sales, resigned.
It is reported that at the end of August, Chief Financial Officer Yin Haoen will also officially leave Xinfei Electric.
What's wrong with the new flight?
Yesterday's new flight: one of the "four golden flowers"
Xinfei Electric was founded in 1984. In 2004, it transferred a 49% stake to Singapore Hong Leong Asia Co., Ltd. In 2005, Singapore Hong Leong Group held 90% of the company and became the controlling shareholder of Xinfei Electric. Feifei became a foreign-invested enterprise and jumped into the "foreign". Founded in 1963, Singapore Hong Leong Group is Singapore's largest real estate and hospitality investment developer and benchmark enterprise. It is also a multinational global conglomerate integrating real estate, banking and financial services, hotels and other corporate groups. The United States, the United Kingdom and Singapore are listed in many countries. However, from the development history of Xinfei Electric Appliances, the surname "foreign" is not a good thing.
In the 1990s, Xinfei was one of the “four golden flowers†​​in the Chinese refrigerator industry, and it has long been the third place in the refrigerator industry. However, since the surname "foreign", Xinfei Electric Appliances is not as good as one day. As Li Gen said in an interview, Xinfei is growing up every year compared with himself, but compared with the same industry. It seems that the growth rate is very slow.
Today's new flight: Fallen for the second-line brand "Golden Flower" is bleak and dying
The glory of the past is no longer. Now, Xinfei’s annual market share is only 6%. Today’s refrigerator market is the world of Haier, Midea and Siemens. The new flight has already become a regional second-line brand. No table. Zhongyikang data shows that in the past two years, Xinfei Electric has only ranked sixth in the domestic refrigerator industry, and its market share has also dropped from 6.9% in the second quarter of last year to 6.5% in the second quarter of this year. Now it is in the domestic primary and secondary markets. Almost no one can see the new flying refrigerator. In the third- and fourth-tier markets, due to the cancellation of home appliances to the countryside, the growth of new flying refrigerators has also appeared.
The reason is that the author believes that it is a strategic direction. As a Singapore property and hotel tycoon, the refrigerator is not the main business of the Hong Leong Group, and it does not have the professional operation and market experience of the home appliance business. Such a big butler to decide the future of the new flight, it can be said that from one The beginning of the situation predicts today. Fenglong entered Xinfei Electric, which can be said to have a strong utilitarianism. He hopes to wait for the price and sell the new fly, and this concept is contrary to the "old man" of Xinfei Electric. The "old people" are hoping to continue the glory of the new flight, and in the face of the "big butler" who will not invest heavily in research and development, the executives who wear "dancing and dancing" have a lot of contradictions with the upper level. Things.
The departure of Wang Jianhua, who established the entire sales and service system of Xinfei, is a major loss for Xinfei Electric. How will the new Feifei appliance, which has lost its experienced R&D, production and sales personnel, tomorrow?
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