Remember Alipay's sensational "Paying Face Payment"? In fact, Ant Financial has never relaxed in the preparation of biometrics.
According to an informed source quoted by Bloomberg News, Alibaba Group’s Ant Financial Services acquired USDVerify, a biometrics technology company in Kansas City, Missouri, for US$70 million. Informed sources said that after the transaction is completed, EyeVerify will become a wholly-owned subsidiary of Ant Financial.
EyeVerify is a biometric technology company specializing in the development of eyeball recognition. Unlike eyemarks, fingerprints, and other biometrics, EyeVerify uses technology that extracts data points from eyeballs.
According to reports, EyeVerify's verification process includes the two steps of photographing the eyeball and verifying the information. The user holds the mobile phone in front of his eyes, stares at the camera of the mobile phone, and then turns the eyeballs to the sides to complete the entire shooting process. The user can log in to the relevant account only after verifying by his/her program. EyeVerify claims that its technical accuracy is over 99.99% (What's the difference between saying 100% directly?).
Eyeball recognition uses biometrics that people cannot steal. As its first investment in the United States, the acquisition of EyeVerify is an important step in the battle of Ant Financial. Through EyeVerify's biometric authentication technology, Ant Financial can upgrade its own security system to better protect consumers' data and transactions, and lay a foundation for its future expansion into markets such as the United States and India.
EyeVerify was established in 2012 and has currently raised 13 million U.S. dollars. The investors include Samsung and Qihoo 360. The service customers include more than a dozen major financial institutions. In fact, earlier this year, Ant Financial began using EyeVerify's EyePrint ID technology on its payment verification platform. In the future, Ant Financial will integrate EyeVerify technology into more products.
Although in addition to fingerprint recognition can be implemented on a small number of models, ant gold clothing has been working on reserve biometric technology. In June last year, Ant Financial Co., Ltd. combined with Samsung, Huawei, ZTE, OPPO, Coolpad, Qualcomm and other hardware and software vendors, as well as testing organizations to establish the Internet Trusted Identity Industry Alliance Internet Finance (IFAA) to promote the industry in biometrics, Smart devices and other aspects of the development of network identity certification industry standards.
In March of last year, Ant Financial displayed a brush face payment, that is, through face recognition, deep learning algorithms and other technologies to complete network identity verification and strengthen anti-fraud and other risk management and control. According to reports, there is a team in ant gold clothes who specializes in biometrics technology. The team has been working on the development of biometrics technology.
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