Employees of the whole season eBay and Meyer launch VR shopping

It seems that all major sales companies have entered the field of VR shopping.

Foreign e-commerce eBay and Australian retailer Myer formally launched the world’s first VR department store on Monday. Consumers can search for more than 12,500 products from Myer and add them to the shopping cart through eBay’s Sight Search. VR Department Store is linked to eBay's API to enable Myer's product information to be updated in real time.

Steve Brennen, eBay’s chief marketing officer and senior director of retail innovation. "Fun has always been committed to exploring the future direction of the retail industry, and more importantly, creating new shopping methods. By creating the world's first VR department store, we hope to provide an exciting and interesting shopping experience, allowing users to browse more easily. And select products."

In fact, as early as May of this year, Myer and eBay announced their first partnership. At the time, you can see the classic Myer department store products: handbags, apparel and electronics, etc. appear in VR stores. Now is the official launch of this cooperation.

It is understood that after wearing a customized Shopticals VR headset, the user can set shopping interests before the first purchase, and the store will then be customized according to user preferences. For comprehensive product information, including inventory quantity, price, and logistics information, users simply need to look at the VR department store's information icon. When users are ready to purchase goods, simply look at the "add to cart" icon. For payment, the user needs to remove the mobile phone from the shopticals, log in to the eBay account, and complete the transaction on the mobile phone, laptop or tablet. In contrast, the VR shopping displayed during Taobao's creation festival integrates VR payment completely.

In addition, because the VR department store is linked to eBay's API, Meier's product information can always be updated in real time, allowing consumers to know their favorite product information at any time.

In the current environment, the layout of giants facing VR shopping may have more bluff components and will not cause too much impact on the overall business of the company.