Sony 2016CES Showcases New Lineup

Sony demonstrated a new lineup of products to be launched in 2016 at the 2016 International Consumer Electronics Show (CES2016).

The Sony Press Conference was held in Las Vegas on Tuesday, January 5 (local time). Mr. Hiroyuki Hirai, president and CEO of Sony Corporation, said at the opening ceremony “Whether it is the choices that are made to achieve differentiation and uniqueness, or the curiosity that constantly inspires us to accept the challenges, or we are the promoters of innovation. Commitments, all of which clearly demonstrate that we will continue to build a stronger, better, more profitable Sony with the support of the correct philosophy and strategic framework. To provide users with kando will still be our business The core focus and goals."

Mr. Michael Fasulo, president and chief operating officer of Sony Electronics (USA), went on to introduce some new products that Sony will release in 2016. Sony 4K BRAVIA® TV focuses on quality and design, and will bring a next-generation viewing experience to your living room. From high-resolution audio products to XB bass series, Sony's expanding audio lineup will be based on your unique Taste, to provide you with a variety of different ways to enjoy music; Sony digital imaging product line will allow you to easily capture the fleeting moments in the outdoors, with the amazing reproduction of real details of the video to record the most important memory of life; Finally, the Life Space UX series will fully integrate with the physical living space to redefine your entertainment experience. Sony will be listed in 2016 to release all new products in various product categories today.

BRAVIA TV Takes Full Advantage of 4K HDR Technology

By merging its superior 4K image clarity technology with High Dynamic Range Imaging (HDR) technology, Sony will pursue a more realistic immersive visual experience. As a new technology, HDR technology has recently received extensive attention. With higher brightness, higher contrast, and more vivid colors, HDR technology can greatly expand the possibilities of visual expression. From this year onwards, Sony will mark its brand new "4K HDR" brand with BRAVIA TV products that can take full advantage of 4K HDR technology. Sony will clearly communicate to users through TV products. They already have a new generation of exciting visual experiences.

The new BRAVIA 4K LCD TV X93D series features Sony's new Slim Backlight DriveTM technology. This technology takes image quality to new heights and shows 4K HDR content with optimal image quality. With its unique backlight system architecture, the X93D series can realize matrix backlights that were previously only possible with straight-through full array LED backlights. “Dynamic Backlight System - Elite Edition” combines Sony’s X-tended Dynamic RangeTM PRO with enhanced contrast and TRILUMINOSTM with wide color gamut for brighter performance. The highlights, more pure black, and more vibrant colors. These three technologies fully demonstrate the potential of 4K HDR content while enabling a more lightweight body design. When hanging on the wall, the X93D series BRAVIA TV will integrate with the wall surface, giving people the impression of leaving only images. At the same time, the series can also realize a new intuitive viewing experience. Through Sony's accessible user interface and voice search function, the entire content world is presented immediately after a touch or a voice request.

In this exhibition, Sony will also showcase one of its new generation technologies - Backlight Master Drive. This technology can further enhance brightness and contrast, and can fully exploit the comprehensive potential of 4K HDR content. "Backlight main drive technology" will be demonstrated in the 85" prototype, which can realize precise backlight upgrade of ultra-high density direct-input LED backlight. Under the cooperation of sophisticated optical control technology, "backlit main drive technology" can be realized. Unprecedented dynamic range, which greatly enhances visual depth and true reduction, its highest brightness can reach 4,000 NITS photometric units, reproduces incredibly dark black and dazzling light, and the images it presents are so vivid that it seems to be in you In front of you.

At the same time, in this press conference, Sony also released a new app "ULTRA" from Sony Pictures Home Entertainment. The app will be officially released in the United States this year. With ULTRA, you can purchase on Sony BRAVIA TV and watch online new or classic 4K HDR movies and TV productions from Sony Pictures 4K Digital Library.

h.earTM series will join three new products

The h.earTM series will be joined by three new products that not only provide high-resolution audio ("Hi-Res") with incredible clarity, but also deliver unforgettable fashion with an eye-catching color scheme. declaration. "h.ear go" is a portable wireless speaker that is easy to carry on the move. As a supplement to previously released wired headsets, "h.ear on Wireless NC" and "h.ear in Wireless" wireless headsets were also released this time. With these new additions, the h.ear series has become more portable than ever at home or on the go. The only constant is high-resolution sound quality and outstanding colors that let you choose your own style.

In addition to high-resolution products, Sony has also expanded its popular EXTRA BASS (XB) camp to increase its ability to deliver powerful, resonant sound quality products. New products include the MDR-XB650BT headset, SRS-XB3 and SRS-XB2 wireless speakers, and the GTK-XB7 high-power audio system. The EXTRA BASS family's new products will allow users to feel as if they are at the club or festival site and allow users to enjoy the bass sounds that touch the soul anytime, anywhere.

Some of Sony’s new audio products will also adopt new wireless surround functions, allowing you to easily enjoy live telepresence home theaters by wirelessly connecting to *1's Sony sound bars and wireless speakers*2.

Both the h.ear and the XB series are designed to achieve as much as possible the “being there in the moment” feeling as much as possible, reproducing the powerful sound field from the artist’s delicate breathing to live performances. In the future, Sony will further expand these lineups to meet the needs of music lovers around the world for their increasingly diverse appreciation and musical tastes.

Digital imaging products achieve a leap

The new debut FDR-AX53 4K Handycam digital video camcorder is equipped with a new 20x optical zoom Zeiss lens and a high-sensitivity image sensor with a pixel resolution of approximately 1.6 times that of the current 4K digital camera model*1. The FDR-AX53 also uses Balanced Optical SteadyShotTM technology, which prevents blurring in all shooting modes from wide-angle to close-up, and provides clear, high-resolution 4K images even at long distances. The product also uses a new fast intelligent autofocus and a new microphone structure that enables it to not only record high quality stereo sound but also to truly capture native audio. From the clarity of the image to the audio quality, the FDR-AX53 achieves a considerable leap forward.

The HD Digital Camcorder HDR-CX675 is equipped with a balanced optical image stabilization technology that uses an intelligent active mode, allowing users to use 5-axis image stabilization technology to actually stabilize the image even when running. Whether it is the HDR-CX675 or the lighter, compact HDR-CX455, you can achieve fast, intelligent autofocus. At the same time, the HDR-CX455 also features a 5.1-channel wrap-around microphone that allows users to more easily capture high-quality images with clear images and clear sound at any time and place.

The new HDR-AS50R will be launched with the SteadyShot-enabled Sony Action Cams. The new product will be equipped with a remote control for live view. The remote control can be operated intuitively, through which the user can realize various remote control of the camera including the switch. The new features of this model include 4K time-lapse effects*2 and underwater shooting functions within 60 meters below the water surface that can be achieved when used with deep water shields. All in all, this new sports camera makes it easier to take high-quality sports and entertainment videos and create even more unforgettable images.

Living space experience brings innovative entertainment

The Breakthrough of the Life Space UX product lineup is committed to fundamentally changing the way you interact with physical living spaces and bring innovative entertainment experiences. LED bulbs that have been marketed in Japan can be integrated into any living space. By screwing it onto any lamp holder, you can enjoy wireless music at home and anywhere. LED bulb speakers will be released in the United States in the first half of fiscal year 2016. Sony will also release a 10-cm cube-sized portable ultra-short-throw projector equipped with a built-in speaker and battery. Despite its petite size, the projector can project 22" to 80" images on walls, tables, or other suitable surfaces. Finally, Sony will also release glass speakers. This tube-shaped plexiglass speaker with LED light source fills the room with clear, transparent music. At the same time, it also allows the room to bathe with warmth and harmony with a variety of interior decoration. Portable ultra-short-throw projectors and glass speakers will be officially released in the United States in the spring of 2016 and in the first half of fiscal year 2016.

In the Sony Pavilion, many new products that span the product category are also displayed. Among them, there are products used in sports and entertainment (Smart B-TrainerTM and Smart Tennis Sensor) and beauty (BeautyExplorerTM skin analysis system) to apply sensing technology; and new business from Sony. Incubator "Seed Acceleration Program" of various innovative products.