Editor's note: This article is hungry CEO Zhang Xuhao's speech in the Sina C+ event, Lei Feng network (search "Lei Feng network (search "Lei Feng network" public number concerned) "public number attention" did not change the original meaning of the editor.
Dear guests, dear friends, Good afternoon!
Hungry, as an entrepreneurial company, has a long history and is a very young company. It took about eight years to start a business today. Since 2008, we have started a business trip because we have to solve our own problems in our dormitories. Walking along the way, in fact, I feel that innovation has always been the gene of the entire team. Looking at it from another perspective, hungry actually experienced the entire Internet for about eight years, and it is not a company with a short history in the Internet. We have experienced several major changes in the entire Internet, the earliest time is the phone ordering, to order the next PC, and then to the era of mobile Internet behind, until now everyone is talking about artificial intelligence AI, the future is more of an era of big data. In fact, I have come to this day and I can still live today. I think the most fundamental reason is teamwork. Each member has an innovative heart and can use technology to meet every opportunity for technological innovation and technology. So I believe this company can really survive.
Pushed in the past, relying on artificial intelligence in the future ÂAt the same time, I believe that in the field of food delivery, including on-site service, in the past a long time may rely on pushing, relying on the executive force to drive the development of the entire industry, helping many catering businesses, sellers, including local The merchants come to us to do business. In the future, I think that leading the entire industry in the second half is not execution more, nor is it relying on pushing, and it is more likely to rely on artificial intelligence. It is more necessary to rely on data analysis and data operations to drive more merchants. Trading on the platform, so I think that leading the entire industry in the second half today is more about technological innovation and technological innovation.
When I talk about being hungry, what I want to say is that we must seize every technological opportunity. In fact, at the earliest time, we seized a very small entry point. I still remember that at the time when the service was provided at the restaurant, many restaurants took orders over the phone. At that time, the efficiency was actually very poor. Every phone call at noon will have a busy position. We have seen such a small entry point and decided whether it is possible to provide merchants with a simple system, provide an online platform, and allow him to receive orders online so as to resolve these busy lines, order printing, etc. problem. It is because of such a small entry point that it has helped many merchants implement membership.
In fact, I remember that it took us about three years to promote the hungry platform around our school. It was actually more time to spend a lot of energy to help these merchants install computers and use the cable to use hungry. system. Because the merchants on many platforms are the first to use the Internet for the first time, the first time they use the computer is because they want to go hungry. Therefore, we have today become a platform for order shipments of 5 million yuan per day, but the earliest entry point is simply due to the problem of a single receipt and the benefit of a merchant. So for the hungry platform, we have always had a motto, that is to do a great thing, to do a big platform, we must find a small entry point, and then do it through .
What I want to share with you is the system below. In fact, this is our earliest system. In fact, it is very easy for merchants to upload their orders and menus, and to interact with users on this platform. So at that time, the system was relatively new in the era of telephone ordering, and it also helped to hungry. In the early stages of the industry, many competitors could be defeated.
Hummingbird Logistics: over 1 million registered personnel
The industry developed to the second stage. In fact, we found that the merchants may not be a big problem. The more problems lie in logistics, and the last three kilometers of a logistics service. Many times a home-based service depends on a large part of the quality of service is derived from the logistics experience. For this reason, we actually started to build our own logistics platform and network. In constructing the logistics network, we actually used some innovative forms and innovative organizational structures to build such a platform. So, our logistics platform is actually quite diverse. Although today we saw on the road some boxes carrying blue colors, blue-colored clothes, or hummingbirds, they are actually hungry. member. We used self-organized organizations and also used crowdsourced organizational forms, including a network of franchisees and distributors, to allow them to join in and become part of the overall capacity.
At present, more than 1 million logistics personnel are registered on our platform, and more than 140,000 logistics personnel are active on the platform every day. The number of orders shipped by blue riders across the country has exceeded 2.8 million singles, which is a very large number in the entire short-haul logistics field. We formed a hummingbird logistics platform through multiple forms of logistics. In the future, the entire logistics platform I believe actually depends more on big data. We must rely on artificial intelligence to further schedule each delivery person, and at the same time make every order. The compliance time can be further reduced.
We launched a service standard on time from July, and the on-time rate is a very important standard throughout the delivery. At the same time, consumers should be given a forecast time before ordering, so that the service will be more accurate than this forecast. In this service, this service standard is also continuously iterated through versions 1.0 and 2.0. The latest version of the data has been seen. The overall delivery time for the entire service on time is close to 30 minutes. The exact number is 30.88. In minutes, it achieved a service standard that was on time and on average.
Therefore, in the future, we believe that if the entire take-out industry can better use the artificial intelligent dispatch system, there is reason to believe that the overall delivery time can be reduced to less than 30 minutes and become a distribution network within 30 minutes. So this is actually a development trend of the industry in the future.
Reflections on the 315 incidentWhenever a startup company encounters 3.15, it feels more exciting. This thing I think is more important is to make our entire team's values ​​have undergone some changes, in the past we think we are an Internet company, our innovation, our technology, our user experience as long as it can meet the online. But today I think that we actually reflect through the 3.15 incident. In fact, any O2O platform and any Internet+ platform will eventually fall on your real offline link. As an Internet + food platform, the focus is not on the Internet, but more likely on food. Therefore, how to give consumers a better promotion of food safety through technological innovation and product innovation, I believe this can truly be called a real user experience improvement.
Through this, we have actually established a food safety department internally. I hope that through technology, including some of the live-view technologies I've seen so far, many kitchens will begin to build cameras for live broadcasts, so that more consumers can actually see the situation of a kitchen chef in the restaurant. To supervise each merchant and improve food safety. At the same time, we also released plans for the future restaurant, hoping to help the whole of China's catering to another level through innovation in production.
In fact, the restaurant in the future does not mean that we have to sell lunch and we must cook. We are more to build a shared kitchen with KFC, McDonald's as a standard, can connect more brands into the kitchen, so that they can serve more consumers, it becomes better for consumers and quality restaurants A connector that can help these brands of merchants do not need to go to open the store again, through the future of the kitchen can serve consumers directly. And our entire service standards, the future production standards in the restaurant are used to meet the requirements of the international level. In the past, we were hungry. We have made innovations in the transaction and delivery links. We hope to continue the production and supply of food and beverages throughout the entire period. The chain link is also innovating so as to enhance a safe standard and level of food and beverage throughout China.
In this way, we do not mean to blindly do innovation. More often than not, we find problems in the process of growth. I believe that the problem we discovered is opportunity. In the industry, discovering many problems in daily operations to solve them is actually an opportunity for us to use innovative ways and technologies to solve these needs, resolve these pain points, and realize the value of the platform.
Into the production system: the establishment of the future restaurant
I think today that in fact, any O2O platform, the bonus stage of traffic has passed. It is difficult for the entire business model to support the long-term development of the business model. In the entire O2O field, I think that in the future more innovations should be made on the supply side, and we should provide more services and multi-level services to our partners and our merchants so that we can realize the value of the platform and the value of the ecosystem. To form long-term core competitiveness.
So we can see that we are hungry. In fact, it is in the transaction, logistics, production, supply chain, continuous iteration and innovation to solve the problems in the daily business of merchants, thus forming our own ecosystem. , thus forming long-term competitiveness.
I have also recently read Bezos's articles and ideas. In the past, many developments in the past have solved various demands on a daily basis. Product managers are also very busy. The following small partners continuously raise demands and constantly solve problems. Everyone is very busy and may not have grasped the key points and core The problem. I think that what we should pay more attention to today is what the whole future society will be in the ten or twenty years. What is humanity pursuing forever? We sum up ourselves. In fact, consumers on our platform, including all users present today, hope to obtain safer foods and ingredients at a faster rate at a faster price and at a lower price. This may be the goal of long-term platform development and the pain points for consumers. All our strategies, strategies, and innovations must be continuously implemented around these important points. Logistics needs to be faster in the future. By getting the service standards of this product on time, consumers get something faster and faster. At the same time, through future restaurants, merchants are demanding higher standards in the production process, so that consumers can get safer and more reliable food. This is also our long-term development strategy. So when we are hungry today and want to be clear about what the consumer will still need in 10 years or 15 years, our strategies, strategies, and innovations will be formed.
Regarding the direction of the future, innovations in the supply chain, production, and logistics, including continuous deepening, are actually the direction of the development of the hungry. Hungry is not just a front-end trading platform. We will intervene in the deeper supply chain system and production system in the future to create value for the entire industry.
From take-out to logistics platformSome of the conjectures for the future include faster speeds, because we believe that the cost of people in the future must be continuously increased through the delivery of meals. How to achieve this distribution at a lower cost is something we continue to pursue. . Today, we may also be studying some experiments through drones, or through some machine vehicles for distribution, so in the future there may be more diverse and novel distribution methods on the platform to meet the needs of consumers. At the same time, we feel that in the future, in fact, in the area of ​​serving merchants, more artificial intelligence, more big data will come out, communicate with each merchant, and talk about cooperation, marketing, promotion may not pass people, and more is through the machine. Through the big data algorithm to provide services to consumers, I think this may be a trend in the future. In the future, I believe that every merchant may need to be more agile and respond more quickly and put forward higher requirements for the platform. So I believe that in the future, it is very difficult for people to solve the future needs of everyone alone. More still, we need to address future needs through artificial intelligence and big data.
Today, every company is talking about users first. Today, we conclude that our values ​​are also user first, merchant second, and platform third. This is not difficult to understand. The most difficult thing to understand is how to meet the interests of all parties through innovative solutions when the interests of these three parties are in conflict. I think this is the question that everyone needs to think about. . Every platform today, or even today's competitors, wants to build a local living platform. But I think everyone's goal is the same, but the path may not be the same, the method is not the same. What is hungry is a college entrepreneurial company, and we are even more eager to create such a system through innovation in science and technology, innovation in technology, and innovation in business models. This may be the original intention of our entrepreneurship and which way we want to To achieve the purpose.
The future is hungry. In fact, not only do we have to send meals, we hope to form such a huge logistics network through the catering platform, and then connect more products in the logistics network, more categories to serve consumers, and finally make it hungry. The users on the platform realize the good life at your fingertips. This is our vision.
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