Abuse of television, partnership with media and video sites

Subdivide Originality from Media People

Although rushed that year and never imagined that it was more like a masterpiece of original video, tracking the source, the portal site made live commentary and video interviews much older than the video stations that came from behind. For example, Sina's initial NBA broadcast, Sohu's Da Peng, etc. However, over time, these video teams with content elites began to struggle to create originality. Because TV stations began to return to the original variety variety, they obviously have more privilege in inviting guests. The former, as a small section in the big portal, is naturally unable to counterbalance the intensified production of television stations due to the lack of manpower and resources.

Similar confusion is also reflected in IT companies trying to fill soft power with content. Such as Xiaomi, digging Chen Hao, spent $ 1 billion, the mode to go is still using its own hardware terminal broadcast charges.


The video site is different. The large platform can attract the advantages of more viewers, allowing a large number of video forces to choose to station as "independent channels". It has thus accumulated a wide range of independent video sources. And these video sources have the opportunity to transform into original content collaborators at any time, reducing the cost of the website's own production, since the media is one of its typical representatives.

Taking Xiao Xiaoyu, Luo Ji and Wu Xiaobo’s channels that are currently relatively hot, for example, the presenters Gao Xiaosong, Luo Zhenyu, and Wu Xiaobo are researchers in the subdivided fields of culture, media, and finance, and the program format is also a very simple talk show. This kind of video recording, which does not require a large studio, is not only cheap, but also greatly enhances the content diversification of video websites, and targeted content is obviously more convenient for condensing users.

In addition, it is also very important that people from the media will use this program as their own brand. Participating in the gratitude will give more energy. As a result, the content may be smaller and more refined. This is precisely the era of information fragmentation, which is required by elite users and can radiate potential users.

Video Content Meets "Lazy" Reader

In December last year, WeChat republished an article that was why Wu Xiaobo never had stocks. However, this 2,000-plus-pseudo-popular article is still stressful for readers who lack the stock market. After all, the text column PK video channel, based on human language and understanding habits, the micro-end two-dimensional graphic display is always not as good as the observability and interactivity of the video station dynamic video, especially in explaining this professionalism. Strong content is even more noticeable. Therefore, when Miss Wu’s face had dozens of barrage flying over, we found that the video about the same content actually hit a record of 1.2 million. Of course, Ms. Wu also kindly expanded the 2,000-word manuscript into a 25-minute talk, allowing young friends to work together as teachers.


Thought leader + big brainwashing effect

For television programs, the host plays a very important role in addition to good programming ideas and a strong guest team. They can even become program symbols. Therefore, we often see in the entertainment news that each of David watches each other and grabs the post, or the host leaves the company, and the news of a show is in disappointment. However, this kind of personalized presenter is hard to be common in reality, and does not rise to the well-known level. Due to the positioning of the system within the system and the programs given by the program, most of the presenters have more concerns or underrepresentation in their speeches. The secondary effects are relatively small.

(Herein, we define the influence of the content of the program on the audience as a primary influence. The influence of the moderator's speech behind the scenes is defined as a secondary influence.)

And opinion leaders from the media usually do not need to worry about this, and their content is often more personalized and more grounded. However, this does not mean that they are pleased with the readers. On the contrary, the readers are advocating them. Because they said what everyone did not dare to say, it made everyone confused.

The flagged content production is accompanied by a large platform that can produce salmon effects in the audience. It can also be said to be brainwashing. Only good, personalized content that has word-of-mouth communication may not be? Maybe, as Wu Xiaobo said at GMIC, “If you open up China’s Internet TV license, the entire TV station will collapse.”